Ecwid by Lightspeed vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$0
Intuit Mailchimp
Score 8.1 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
Ecwid by LightspeedIntuit Mailchimp
Editions & Modules
Free
$0
Venture
$15
Business
$35
Unlimited
$99
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
Ecwid by LightspeedIntuit Mailchimp
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Ecwid by LightspeedIntuit Mailchimp
Features
Ecwid by LightspeedIntuit Mailchimp
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
10.0
13 Ratings
24% above category average
Intuit Mailchimp
-
Ratings
Product catalog & listings10.013 Ratings00 Ratings
Product management10.013 Ratings00 Ratings
Bulk product upload10.06 Ratings00 Ratings
Branding10.011 Ratings00 Ratings
Mobile storefront10.011 Ratings00 Ratings
Product variations10.013 Ratings00 Ratings
Website integration10.012 Ratings00 Ratings
Visual customization10.013 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
10.0
12 Ratings
26% above category average
Intuit Mailchimp
-
Ratings
Abandoned cart recovery10.011 Ratings00 Ratings
Checkout user experience10.011 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
10.0
12 Ratings
19% above category average
Intuit Mailchimp
-
Ratings
eCommerce security10.012 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
10.0
11 Ratings
26% above category average
Intuit Mailchimp
-
Ratings
Promotions & discounts10.011 Ratings00 Ratings
Personalized recommendations10.07 Ratings00 Ratings
SEO10.09 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
10.0
13 Ratings
21% above category average
Intuit Mailchimp
-
Ratings
Order processing10.013 Ratings00 Ratings
Inventory management10.011 Ratings00 Ratings
Shipping10.012 Ratings00 Ratings
Custom functionality10.013 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Intuit Mailchimp
7.9
498 Ratings
4% above category average
WYSIWYG email editor00 Ratings8.1461 Ratings
Dynamic content00 Ratings7.6445 Ratings
Ability to test dynamic content00 Ratings7.8425 Ratings
Landing pages00 Ratings7.6344 Ratings
A/B testing00 Ratings7.9373 Ratings
Mobile optimization00 Ratings8.3456 Ratings
Email deliverability reporting00 Ratings8.4484 Ratings
List management00 Ratings7.9483 Ratings
Triggered drip sequences00 Ratings7.8331 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Intuit Mailchimp
8.5
15 Ratings
9% above category average
Lead nurturing automation00 Ratings7.212 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings6.813 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Intuit Mailchimp
7.9
64 Ratings
6% above category average
Calendaring00 Ratings8.248 Ratings
Event/webinar marketing00 Ratings7.549 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Intuit Mailchimp
7.8
63 Ratings
4% above category average
Social sharing and campaigns00 Ratings7.756 Ratings
Social profile integration00 Ratings7.852 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Intuit Mailchimp
7.6
483 Ratings
4% above category average
Dashboards00 Ratings7.7146 Ratings
Standard reports00 Ratings8.0480 Ratings
Custom reports00 Ratings7.067 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Intuit Mailchimp
7.1
65 Ratings
5% below category average
API00 Ratings7.647 Ratings
Role-based workflow & approvals00 Ratings6.720 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings7.529 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.625 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.758 Ratings
Best Alternatives
Ecwid by LightspeedIntuit Mailchimp
Small Businesses
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedIntuit Mailchimp
Likelihood to Recommend
10.0
(13 ratings)
8.1
(522 ratings)
Likelihood to Renew
9.6
(2 ratings)
8.4
(51 ratings)
Usability
10.0
(8 ratings)
8.3
(390 ratings)
Availability
9.1
(1 ratings)
9.5
(6 ratings)
Performance
8.2
(1 ratings)
9.0
(7 ratings)
Support Rating
8.6
(7 ratings)
8.0
(18 ratings)
Implementation Rating
8.2
(1 ratings)
7.4
(22 ratings)
Configurability
8.2
(1 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
8.2
(1 ratings)
9.5
(6 ratings)
Vendor post-sale
9.1
(1 ratings)
10.0
(2 ratings)
Vendor pre-sale
8.2
(1 ratings)
10.0
(2 ratings)
User Testimonials
Ecwid by LightspeedIntuit Mailchimp
Likelihood to Recommend
Ecwid
Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
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Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Ecwid
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
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Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Ecwid
  • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
  • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
  • Expensive customization - if you want to customize anything, it is very expensive
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Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Ecwid
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Ecwid
I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
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Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Ecwid
Always available. Very reliable
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Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Ecwid
Good overall performance both in desktop and mobile
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Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Ecwid
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Ecwid
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Ecwid
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
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Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
Ecwid
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Ecwid
  • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
  • It can be implemented quickly for basic online stores.
  • Once the system is configured, ROI will dramatically go up.
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Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.