Emarsys vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.4 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
SAP Sales Cloud
Score 8.4 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
EmarsysSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmarsysSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
EmarsysSAP Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.5
8 Ratings
17% below category average
SAP Sales Cloud
-
Ratings
WYSIWYG email editor7.06 Ratings00 Ratings
Dynamic content8.06 Ratings00 Ratings
Ability to test dynamic content4.07 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.07 Ratings00 Ratings
Mobile optimization6.07 Ratings00 Ratings
Email deliverability reporting6.58 Ratings00 Ratings
List management4.58 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
18% below category average
SAP Sales Cloud
-
Ratings
Lead nurturing automation6.05 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
SAP Sales Cloud
-
Ratings
Dashboards7.58 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.07 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
SAP Sales Cloud
-
Ratings
API6.57 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.57 Ratings00 Ratings
Integration with Salesforce.com7.04 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.8
102 Ratings
2% above category average
Customer data management / contact management00 Ratings8.2100 Ratings
Workflow management00 Ratings8.1100 Ratings
Territory management00 Ratings8.188 Ratings
Opportunity management00 Ratings8.596 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.193 Ratings
Contract management00 Ratings7.295 Ratings
Quote & order management00 Ratings7.892 Ratings
Interaction tracking00 Ratings7.995 Ratings
Channel / partner relationship management00 Ratings6.493 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.3
87 Ratings
3% below category average
Case management00 Ratings6.283 Ratings
Call center management00 Ratings7.678 Ratings
Help desk management00 Ratings8.080 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.5
91 Ratings
1% below category average
Lead management00 Ratings7.290 Ratings
Email marketing00 Ratings7.780 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.1
97 Ratings
7% below category average
Task management00 Ratings7.593 Ratings
Billing and invoicing management00 Ratings6.780 Ratings
Reporting00 Ratings7.188 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.3
97 Ratings
4% below category average
Forecasting00 Ratings7.490 Ratings
Pipeline visualization00 Ratings6.691 Ratings
Customizable reports00 Ratings8.094 Ratings
Customization
Comparison of Customization features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.6
94 Ratings
1% above category average
Custom fields00 Ratings7.894 Ratings
Custom objects00 Ratings7.491 Ratings
Scripting environment00 Ratings8.081 Ratings
API for custom integration00 Ratings7.185 Ratings
Security
Comparison of Security features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
8.6
98 Ratings
3% above category average
Single sign-on capability00 Ratings9.093 Ratings
Role-based user permissions00 Ratings8.192 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
7.3
68 Ratings
0% above category average
Social data00 Ratings8.068 Ratings
Social engagement00 Ratings6.666 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
8.1
83 Ratings
13% above category average
Marketing automation00 Ratings7.979 Ratings
Compensation management00 Ratings8.467 Ratings
Platform
Comparison of Platform features of Product A and Product B
Emarsys
-
Ratings
SAP Sales Cloud
8.5
83 Ratings
12% above category average
Mobile access00 Ratings8.583 Ratings
Best Alternatives
EmarsysSAP Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmarsysSAP Sales Cloud
Likelihood to Recommend
7.3
(11 ratings)
8.4
(113 ratings)
Likelihood to Renew
9.9
(2 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
6.8
(7 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
8.8
(10 ratings)
Online Training
-
(0 ratings)
7.0
(2 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(73 ratings)
User Testimonials
EmarsysSAP Sales Cloud
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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SAP
SAP Sales CLoud is not useful in cases where it needs zero downtime upgrades or new monthly releases or micro frontends.Although it is great for any cloud deployments, provides a unified view for the customers. Helps in AI insights recommendations and analytics. It is also optimised for mobile . It is robust and a highly scalable cloud plaform
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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SAP
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
SAP
No answers on this topic
SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
SAP
No answers on this topic
SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Support Rating
SAP
No answers on this topic
SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
SAP
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
SAP
No answers on this topic
SAP
The API documentation is good. Development team was able to implement in under two weeks, and normally we were told it was a 12-14 week process.
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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SAP
We went with SAP Sales Cloud over Oracle Sales Cloud because it just clicks better with our way of doing things. SAP is like the superhero of sales software – it plays super well with all our other systems, grows with us as we get bigger, and gives us really smart insights into our sales. Plus, it's easy for our team to use, and we can tweak it to fit exactly how we work. While Oracle is good, SAP is like the perfect fit for our sales superhero team.
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Scalability
SAP
No answers on this topic
SAP
As a cloud-based solution, SAP Sales Cloud provides the flexibility to scale resources based on demand. Organizations can easily adjust their usage and storage requirements without the need for significant infrastructure changes. SAP Sales Cloud is designed to integrate seamlessly with other SAP solutions, such as ERP systems and marketing automation tools. This integration ensures a cohesive ecosystem across various business functions, contributing to overall scalability.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization