Emma by Marigold vs. SendPulse

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.

• Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
• Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
• A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

Incentivized

• One of the best features of this software is its user interface. I found it very intuitive.
• It has sms feature also which is a great add-on to this software.
• It has live chat support feature. And I find it very helpful when i find any technical problem.

Incentivized

• Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
• We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
• The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

Incentivized

• I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
• They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
• It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.

Incentivized

Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send

Incentivized

Because I love how easy and intuitive SendPulse is.

While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

Incentivized

I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

Incentivized

Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.

When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.

At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

Incentivized

For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.

Incentivized

• Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
• User satisfaction is high for our users who are regularly using the platform.

Incentivized

• Tapping NRI clients with this software helps me in generating good revenue in last financial year.
• I grow my NRI database by 60 in last year. And this software played a major role in doing so.
• It made brand building very easy among my clients.

Incentivized