Likelihood to Recommend Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
Read full review For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Read full review Pros Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed Read full review Large Enterprise email campaigns for Fortune 500 clients. Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue. Software is very easy to use and ramp up time was short. Read full review Cons Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!! We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain The upgraded premium tools are buggy and leave something to be desired as well – it's a shame. Read full review The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it A lot of common functionality has to be built in... Which costs extra Support isn't the best, they do respond but not at the speed I would like. Read full review Likelihood to Renew Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Read full review I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
Read full review Usability While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Read full review Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
Read full review Support Rating I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Read full review Very easy to get a hold of an actual person and quick responses.
Read full review Alternatives Considered At the time we made the decision to move to Emma, my organization was using both
MailChimp and
Constant Contact . Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky
Constant Contact and
MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
Read full review We currently use
MailChimp for automation campaigns. While there are limitations with
MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with
MailChimp but it would just take a bit longer to get it set up
Read full review Return on Investment Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform. User satisfaction is high for our users who are regularly using the platform. Read full review We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue. Read full review ScreenShots Emma by Marigold Screenshots