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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Skype for Business / Lync (discontinued)

    Score6.5 out of 10
    N/ASkype for Business was an online messaging and conferencing tool, now superseded by Microsoft Teams.N/A
    Pricing
    FollozeSkype for Business / Lync (discontinued)
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeSkype for Business / Lync (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozeSkype for Business / Lync (discontinued)
    Considered Both Products
    Folloze
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    80%
    Would buy again
    85 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    92%
    Happy with the feature set
    98 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    94%
    Lived up to sales and marketing promises
    46 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    93%
    Implementation went as expected
    56 Answers
    Features
    FollozeSkype for Business / Lync (discontinued)
    Engagement
    Comparison of Engagement features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    -
    Ratings
    Skype for Business / Lync (discontinued)
    8.0
    195 Ratings
    1% above category average
    High quality audio00 Ratings9.1191 Ratings
    High quality video00 Ratings9.0185 Ratings
    Low bandwidth requirements00 Ratings5.0181 Ratings
    Mobile support00 Ratings9.0146 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    -
    Ratings
    Skype for Business / Lync (discontinued)
    7.0
    191 Ratings
    13% below category average
    Desktop sharing00 Ratings9.0191 Ratings
    Whiteboards00 Ratings5.0120 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    -
    Ratings
    Skype for Business / Lync (discontinued)
    9.3
    188 Ratings
    13% above category average
    Calendar integration00 Ratings10.0174 Ratings
    Meeting initiation00 Ratings9.5182 Ratings
    Integrates with social media00 Ratings8.182 Ratings
    Record meetings / events00 Ratings9.0143 Ratings
    Slideshows00 Ratings10.0115 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    -
    Ratings
    Skype for Business / Lync (discontinued)
    7.5
    173 Ratings
    8% below category average
    Live chat00 Ratings8.5171 Ratings
    Audience polling00 Ratings7.094 Ratings
    Q&A00 Ratings7.094 Ratings
    Online Events Security
    Comparison of Online Events Security features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    -
    Ratings
    Skype for Business / Lync (discontinued)
    6.8
    156 Ratings
    17% below category average
    User authentication00 Ratings9.0142 Ratings
    Participant roles & permissions00 Ratings8.5148 Ratings
    Confidential attendee list00 Ratings3.0109 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Folloze and Skype for Business / Lync (discontinued)
    Feature
    Folloze
    -
    Ratings
    Skype for Business / Lync (discontinued)
    7.8
    1 Ratings
    6% above category average
    Video conferencing00 Ratings7.01 Ratings
    Audio conferencing00 Ratings8.01 Ratings
    Video screen sharing00 Ratings8.01 Ratings
    Instant messaging00 Ratings8.01 Ratings
    Best Alternatives
    FollozeSkype for Business / Lync (discontinued)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    ClickMeeting
    Score9.5 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    JioMeet
    Score9.8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Webex Meetings
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeSkype for Business / Lync (discontinued)
    Likelihood to Recommend
    7.6
    (49 ratings)
    8.4
    (198 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.0
    (7 ratings)
    Usability
    7.7
    (49 ratings)
    9.0
    (14 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    8.5
    (40 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.0
    (2 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeSkype for Business / Lync (discontinued)
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Discontinued Products
    Skype for Business, now part of Microsoft Teams is a remote/virtual team collaboration tool must have...especially if you already use Microsoft tools. Of course, since it now part of an MS 365 subscription, it really doesn't make sense to use anything else. It is easy to use and just works. I'm not sure how anyone who works with digital files/documents and needs to work with other people doing similar work can be effective without such a tool. Of course, there are a number of alternatives like Zoom or Webex, but why pay or use another separate tool if you don't need to. :-)
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Discontinued Products
    • Instant messaging to anyone who we know only by name/email. Even if they're offline, they get the message in missed convos and a notification automatically goes to them via Outlook mail. All conversations are saved and accessible via Outlook.
    • Video and voice calls are a norm in the WFH scenario, and an average employee has around 4-5 calls a day. Skype gives notifications for upcoming meetings, allows easy scheduling via outlook calendar, and its audio/video quality [is] reasonably good compared to the amount of data it consumes.
    • Status availabilities - in the WFH scenario, you could be off for lunch, out of office, busy, sharing screens - and might not want to be disturbed. Skype allows you to do that, and in case you're off, ensures that you know that you have missed messages.
    • Screen sharing - we have to share screens at least once or twice a day with a coworker when working on some issues/features, and Skype easily lets us do that. One of the best things about Skype is that the screen can be shared without being on a video/voice call - which is of immense advantage because oftentimes, you could prefer sharing the screen, while it [is] too noisy to talk.
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Discontinued Products
    • Connection issues can be hard to diagnose when they come up(as some knowledge of server information may be needed to reestablish as the connection troubleshooting options on the sky are not as user-friendly as the rest of the platform.
    • Some issues setting up camera/sound could use more info on troubleshooting options with playback sound, video, etc.
    • Statuses sometimes are unreliable and do not display correctly .
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Discontinued Products
    The software is simple to install and configure. It is rather simple to explain for correct use. It is possible to profile users for the different functions offered. It is integrated quite completely with Outlook and with Active Directory security. It performs all communication functions well with one or more interlocutors and the possibility of granting control of your computer is convenient.
    Incentivized
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Discontinued Products
    Very easy to use. Even though Microsoft Teams has a lot of features and integrations, as a user I feel completely comfortable on finding what I need, getting information about the app extensions and using them. It's a very comprehensive tool, intuitive design and does not make me feel tired to be using it. I am glad with the current experience.
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Discontinued Products
    I have only had to reach out to the Support team at Skype for Business once with an issue, and I was pleasantly surprised and encouraged by the quickness and thoroughness of their response. The wait time was short and my question was dealt with politely and clearly, so I would say the support team has it together.
    Incentivized
    Read full review
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Discontinued Products
    Skpe for business is utilized company wide in regards to my company. Everyone not only uses it, but uses it often. It is an effective way of communicating. It also integrates very nicely with outlook and all conversation history is pushed to a folder within the outlook system. We also have it so that if someone misses a message, they are sent an email reminder saying that there is a message that went unread.
    Incentivized
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    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Discontinued Products
    For the below reason I will always choose this app over its competitors: Better audio and video quality, Little to no disconnections or freezing when on a call/video conference Integrates well with mailbox/ calendar/ one drive, and SharePoint is easy to use
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Discontinued Products
    • Skype for Business has enabled a migration in part away from fixed line telephony and introduced the user to mobile working with a headset which cannot be overstated as being a game changer.
    • Being able to schedule Skype for Business meetings through Outlook has meant meetings with colleagues without a meeting room has been a great enabler.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.