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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Swag Pro

    Score8.5 out of 10
    N/APrintfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.N/A
    Pricing
    FollozeSwag Pro
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeSwag Pro
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FollozeSwag Pro
    Engagement
    Comparison of Engagement features of Folloze and Swag Pro
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Swag Pro
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Swag Pro
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Swag Pro
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Swag Pro
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Swag Pro
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Swag Pro
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Swag Pro
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Swag Pro
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Swag Pro
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Best Alternatives
    FollozeSwag Pro
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Enterprises
    6sense
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeSwag Pro
    Likelihood to Recommend
    7.6
    (49 ratings)
    8.5
    (83 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    7.0
    (4 ratings)
    Usability
    7.7
    (49 ratings)
    8.5
    (6 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (3 ratings)
    Performance
    7.3
    (1 ratings)
    6.0
    (3 ratings)
    Support Rating
    6.4
    (41 ratings)
    4.0
    (82 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    4.5
    (1 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    8.2
    (3 ratings)
    Configurability
    5.5
    (1 ratings)
    5.0
    (3 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    8.3
    (2 ratings)
    Ease of integration
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    5.5
    (1 ratings)
    5.0
    (3 ratings)
    Professional Services
    9.1
    (1 ratings)
    7.7
    (2 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.3
    (2 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    8.3
    (2 ratings)
    User Testimonials
    FollozeSwag Pro
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
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    Printfection
    B2B companies, SaaS companies, larger or important swag or customer gifting motions, ABM strategies, large customer thank you motions, certification programs where earners are thanked or rewarded, lean teams, ample budgets, field sales teams with agency of gifting and swag, marketing teams that don't have room or space for holding or managing inventory
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
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    Printfection
    • The swag catalogue has lots of items to choose from and they try to source anything else you need
    • Takes care of the logistical challenges of getting swag to offices, events and to customers
    • Their customer team are really hands on and helpful
    Incentivized
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    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
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    Printfection
    • Their Giveaway feature was made some improvements but I would like to see it be more flexible
    • Being able to get more samples of products and printing prior to ordering
    • Swag photography/ items in stock in our closet- we had to provide photos of these items
    • Better updates on swag items that are low in stock
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Printfection
    We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
    Incentivized
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    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
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    Printfection
    I think they do their work well. It's just not amazing or a company I feel a necessity to keep. If someone had the same service with the same cost, I might suggest asking both about the level of customer service.
    Incentivized
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    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
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    Printfection
    Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
    Incentivized
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    Performance
    Folloze
    pages load slow sometimes
    Incentivized
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    Printfection
    Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.
    Incentivized
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    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
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    Printfection
    They're willing to help and do what is necessary, even when unnecessary. This is the case when I don't need service at that level, but I'd rather have excellent service always than wonder if it will be there when I need it. Overall, they are perfect, and they have good intentions.
    Incentivized
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    In-Person Training
    Folloze
    No answers on this topic
    Printfection
    Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.
    Incentivized
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    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
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    Printfection
    We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.
    Incentivized
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    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
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    Printfection
    Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.
    **All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)
    Incentivized
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    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
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    Printfection
    I reserached swag platforms and narrowed it down to 3 that I wanted to learn more about. I based my choices on response time to demo requests, customer service, items, ability to meet the needs of my supervisor, etc. I learned that 2 out of the 3 platforms I found were both under Custom Ink which I have used in the past. So I know the items are of good quality. The main deciding factor was the staff. Both companies had nice staff. But Printfection did a superb job of not making me feel like a cutomer but a friend. I didn't fee like I was a sale but a partner.
    Incentivized
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    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
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    Printfection
    Simple pricing and easy to pitch to stakeholders
    Incentivized
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    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
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    Printfection
    Only two departments use this product effectively. Ideally we have two other departments would use it, but they kept getting confused on how to navigate through it.
    Incentivized
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    Professional Services
    Folloze
    No answers on this topic
    Printfection
    There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
    Incentivized
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    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
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    Printfection
    • Printfection is far more expensive than what we were previously using and we haven't seen a huge ROI yet in terms of influence on pipeline.
    • Our employees are more engaged using Printfection than they were with our previous tool.
    • Printfection helps with product design and research which saves me a ton of time when selecting new items.
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.