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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.9 out of 10
    N/AFormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    FormAssemblyVerticalResponse
    Editions & Modules
    Atlas Explorer
    Contact Sales
    per month
    Atlas Team
    Contact sales
    Gov Cloud
    Contact sales
    Atlas Enterprise
    Contact Sales
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    FormAssemblyVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FormAssemblyVerticalResponse
    Considered Both Products
    FormAssembly
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    39 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    31 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    37 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    20 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    No answers on this topic
    Features
    FormAssemblyVerticalResponse
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    8.4
    47 Ratings
    4% above category average
    VerticalResponse
    -
    Ratings
    Survey templates8.430 Ratings00 Ratings
    Themes7.943 Ratings00 Ratings
    Custom logo/branding8.946 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    8.6
    46 Ratings
    1% above category average
    VerticalResponse
    -
    Ratings
    Changes to live survey8.539 Ratings00 Ratings
    Question design help8.238 Ratings00 Ratings
    Multiple question types9.048 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    9.0
    43 Ratings
    7% above category average
    VerticalResponse
    -
    Ratings
    Survey logic flexibility9.045 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    8.1
    46 Ratings
    0% below category average
    VerticalResponse
    -
    Ratings
    Response tracking8.745 Ratings00 Ratings
    Data export8.945 Ratings00 Ratings
    Standard reports7.936 Ratings00 Ratings
    Custom reports7.433 Ratings00 Ratings
    Analytics7.56 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    8.5
    41 Ratings
    2% below category average
    VerticalResponse
    -
    Ratings
    Access controls8.239 Ratings00 Ratings
    Compliance8.939 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    7.0
    28 Ratings
    14% below category average
    VerticalResponse
    -
    Ratings
    Vendor-offered crowdsourcing6.01 Ratings00 Ratings
    Respondent restrictions7.929 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of FormAssembly and VerticalResponse
    Feature
    FormAssembly
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    FormAssemblyVerticalResponse
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    Medium-sized Companies
    Qualaroo
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    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    QuestionPro
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyVerticalResponse
    Likelihood to Recommend
    8.9
    (53 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    8.6
    (19 ratings)
    Usability
    9.0
    (42 ratings)
    9.0
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    5.8
    (3 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    10.0
    (4 ratings)
    Ease of integration
    8.2
    (28 ratings)
    -
    (0 ratings)
    User Testimonials
    FormAssemblyVerticalResponse
    Likelihood to Recommend
    FormAssembly
    Well suited to get information into Salesforce. For the pricepoint you have to pay and the workflow you have to set up it is less appropriate when using Microsoft 365. The Google connector is very simple and you can use it with forms, it hinders us that is not an option unless a workflow is used.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    FormAssembly
    • Integrating with Salesforce - mapping fields is straightforward, and custom formulas allow for some increased complexity in processing.
    • Scalability - we leverage the URL pre-fill and dynamic picklist features to use a single form for multiple different programs.
    • Simple form building via point-and-click is relatively easy. Hidden fields, conditionals, and repeat sections are useful features for more complex form needs.
    • Custom CSS option is useful - has allowed us to visually integrate FormAssembly forms onto our website via iframe.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    FormAssembly
    • FormAssembly could do a much better job supporting customers. As I mentioned, FormAssembly is critical to our day-to-day operations, so it is very important to us that support is prompt and reliable when we reach out. Unfortunately, this has not been our experience. For example, on more than one occasion, I had a support case open for months without hearing back, despite repeatedly following up.
    • FormAssembly could make troubleshooting and configuration updates easier by improving their user interface. Salesforce, for example, has a feature called "Where is this used?" for fields, which makes it easy to address bugs and make changes efficiently and effectively.
    • FormAssembly could benefit from improving training and support resources.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    FormAssembly
    The UI is very intuitive and easy to use, even if you've never used a form building platform before. There is plenty of easy-to-find documentation so if you're unsure on anything, you can sense-check it. I also love the drag-and-drop form building. It is a breeze to use, especially compared to other form builders which are quite clunky, or where the functionality takes a lot of clicks to reach. Everything is easily accessible and ready to use with FormAssembly.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    FormAssembly
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    FormAssembly
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    FormAssembly
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    FormAssembly
    I didn't participate in the implementation.
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    FormAssembly
    FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • FormAssembly makes it easy to share registration forms with targeted groups of users
    • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
    • It's very easy to create registration forms quickly
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot