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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FreshBooks

    Score9.2 out of 10
    Small Businesses (1-50 employees)
    FreshBooks is an accounting service for small businesses. The solution enables users to send and manage invoices, track billable time and collect online payments. The vendor’s value proposition this that their solution provides a straightforward service that simplifies the billing process.

    $21

    per month

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    FreshBooksKeap
    Editions & Modules
    Lite
    $21
    per month
    Plus
    $38
    per month
    Premium
    $65
    per month
    Select
    Custom Pricing
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    FreshBooksKeap
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details10% discount for annual pricing.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Features
    FreshBooksKeap
    Customization
    Comparison of Customization features of FreshBooks and Keap
    Feature
    FreshBooks
    9.1
    35 Ratings
    18% above category average
    Keap
    -
    Ratings
    API for custom integration9.330 Ratings00 Ratings
    Plug-ins9.026 Ratings00 Ratings
    Security
    Comparison of Security features of FreshBooks and Keap
    Feature
    FreshBooks
    10.0
    41 Ratings
    20% above category average
    Keap
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions10.041 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FreshBooks and Keap
    Feature
    FreshBooks
    7.5
    57 Ratings
    4% below category average
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards9.057 Ratings7.255 Ratings
    Standard reports8.855 Ratings4.0146 Ratings
    Custom reports4.82 Ratings8.0137 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of FreshBooks and Keap
    Feature
    FreshBooks
    7.5
    56 Ratings
    2% below category average
    Keap
    -
    Ratings
    Accounts payable8.041 Ratings00 Ratings
    Accounts receivable9.455 Ratings00 Ratings
    Cash management7.03 Ratings00 Ratings
    Bank reconciliation7.02 Ratings00 Ratings
    Expense management6.651 Ratings00 Ratings
    Time tracking7.642 Ratings00 Ratings
    Multi-currency support7.01 Ratings00 Ratings
    Regulations compliance6.021 Ratings00 Ratings
    Self-service portal9.13 Ratings00 Ratings
    Order Management
    Comparison of Order Management features of FreshBooks and Keap
    Feature
    FreshBooks
    9.5
    49 Ratings
    25% above category average
    Keap
    -
    Ratings
    Pricing8.839 Ratings00 Ratings
    Order entry9.337 Ratings00 Ratings
    Credit card processing9.741 Ratings00 Ratings
    Cost of goods sold10.01 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of FreshBooks and Keap
    Feature
    FreshBooks
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of FreshBooks and Keap
    Feature
    FreshBooks
    -
    Ratings
    Keap
    5.9
    152 Ratings
    28% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of FreshBooks and Keap
    Feature
    FreshBooks
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of FreshBooks and Keap
    Feature
    FreshBooks
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of FreshBooks and Keap
    Feature
    FreshBooks
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    FreshBooksKeap
    Small Businesses
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    MYOB
    Score8.3 out of 10
    No answers on this topic
    Enterprises
    Microsoft Dynamics GP
    Score5.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshBooksKeap
    Likelihood to Recommend
    7.6
    (75 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    7.6
    (18 ratings)
    9.0
    (40 ratings)
    Usability
    9.6
    (20 ratings)
    5.2
    (28 ratings)
    Availability
    10.0
    (2 ratings)
    9.1
    (6 ratings)
    Performance
    8.0
    (1 ratings)
    9.1
    (6 ratings)
    Support Rating
    6.0
    (11 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    -
    (0 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.0
    (8 ratings)
    Configurability
    -
    (0 ratings)
    2.0
    (1 ratings)
    CPA Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    FreshBooksKeap
    Likelihood to Recommend
    FreshBooks
    I recommend FreshBooks to anyone running a service-based business that needs invoicing, time reporting, and accounting tools. FB is adept in all three of these scenarios and isn't overly complicated like similar accounting packages I have used. I love how I can write estimates and proposals, manage the business development process from the software, and quickly convert prospects to invoiced clients.
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    FreshBooks
    • Invoicing - FreshBooks basically ensures our accountants spend less time on invoices via its automated invoicing system, which sends invoices to our customers and clients alike and also send them regular reminders for them to pay up their bills.
    • Collecting business insights - FreshBooks enable our company analysts measure our business performances via data reports provided by FreshBooks' intuitive dashboard. Allowing us do a comparative analysis of key business metrics of a current month against past months and determine if the business is growing.
    • Expense tracker - We have recently embraced FreshBooks as an expense tracker for teams at our company branch. Thusfar, FreshBooks has performed very well, making our expense management a perfect operation; ensuring teams do not exceed their planned budget and also eliminating the need for tracking expenses on excel spreadsheets.
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    FreshBooks
    • I can brand invoices with my business logo, but I might like to change colours of the invoices themselves to match the rest of my business documents. That isn't a major point at all, but it's something that I'd like to see.
    • Freshbooks doesn't remember the categories that similar expenses were previously assigned to. It would be nice if Freshbooks would suggest a category for an already saved vendor, to ensure the consistency of expense reporting.
    • The home page of a Freshbooks account has a great graph display of expenses and income, but it only shows the last 6 months. This is still very useful, but I'd like to be able to see this kind of graph for different periods of time.
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    FreshBooks
    At the current needs of our business, FreshBooks suits us perfectly - it allows online access by our accountant to the system for GST purposes, easy input of expenses and tracking of Profit and Loss statements. FreshBooks customer service is great as well - very understanding and accommodating.
    Read full review
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    FreshBooks
    FreshBooks is very easy to use even for novices. If you're looking for an online accounting software that is full of features, has great aesthetics and is user-friendly, then this is definitely the software for you. I've been using it for several years now and despite being tempted to switch by other vendors, I like the feel of FreshBooks and it's mobile features.
    Incentivized
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    FreshBooks
    FreshBooks is easy to use and always works!
    Incentivized
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    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    FreshBooks
    No answers on this topic
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    FreshBooks
    I think the support level for FreshBooks is on par with a 6 because the folks behind this application do a fairly good job at providing support for their customer base. I still don't think they are at an elite level when it comes to supporting but are getting there although too slow in my opinion.
    Incentivized
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    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    FreshBooks
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    FreshBooks
    No answers on this topic
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    FreshBooks
    I haven't changed my mind since my first evaluation. Freshbooks is still meeting my needs, easy to use, etc.
    Read full review
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    FreshBooks
    FreshBooks does very well in comparison, especially since it is free software for Barclays bank users. Sage software is much worse than FreshBooks. However, Xero and QuickBooks, the market leaders, are still ahead with usability, additional features, reporting, and connection with third-party software providers. We chose FreshBooks as it does everything we require from this type of software.
    Incentivized
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    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Scalability
    FreshBooks
    No answers on this topic
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    FreshBooks
    • In reality, we do not implement all of its use at the moment in order to determine an adequate ROI.
    • In our approach to the use of the system, it seems to us a considerable time saving by achieving the integration of the Mexican subsidiary with its parent located in the US.
    • Financial reports meet the necessary USGAAP requirements.
    Incentivized
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    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    ScreenShots

    FreshBooks Screenshots

    Screenshot of the dashboardScreenshot of an invoice overviewScreenshot of an example of a customizable invoiceScreenshot of an invoice appearing across devicesScreenshot of expensesScreenshot of time tracking

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.