Freshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…
$18
per month per user
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
WORKetc
Score 7.0 out of 10
Small Businesses (1-50 employees)
WORKetc is a cloud-based business management system. With integrated CRM, project management, billing, help desk, reporting, and collaboration, teams can access one system for all relevant information. The system supports popular third-party apps such as Google Workspace, Xero Accounting, Quickbooks Online, Outlook, Dropbox, and Evernote.
$78
per month
Pricing
Freshdesk
Kustomer
WORKetc
Editions & Modules
Growth
$18
per month per agent
Pro
$59
per month per agent
Enterprise
$95
per month per agent
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Starter Edition
$78
Per Month for up to 2 Users
Team
$195
Per month for up to 3 Users (Each extra user + $49/month)
Foundations
$395
Per month for up to 5 Users (Each extra user + $59/month)
Offerings
Pricing Offerings
Freshdesk
Kustomer
WORKetc
Free Trial
Yes
No
Yes
Free/Freemium Version
Yes
No
No
Premium Consulting/Integration Services
Yes
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
—
All plans require an annual subscription and 8 users minimum.
Kustomer is great, however, is missing the mark when it comes to managing multiple service lines/unique stores under one account. Freshdesk's ability to do exactly this makes them a superior product.
For our use case, Freshdesk was the best option. In particular, the ability to create unlimited automation is what pushed us over the line. On top of that, the Freshdesk UI is far easier to navigate and is more responsive with lower latency.
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the …
The sales rep did a great job of making us feel heard and instilling trust. We felt that we would be valued as a client instead of just one of thousands, and a small company at that. When we signed they promised and delivered on an additional channel that they hadn't previously …
I have used, SugarCRM, SalesForce, ZenDesk, Zoho, FreshDesk, and WORKetc. In my opinion WORKetc does it better than all the other products do for our organization.
Features
Freshdesk
Kustomer
WORKetc
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Freshdesk
8.4
202 Ratings
2% above category average
Kustomer
8.1
15 Ratings
1% below category average
WORKetc
-
Ratings
Organize and prioritize service tickets
9.2197 Ratings
8.014 Ratings
00 Ratings
Expert directory
8.1134 Ratings
8.212 Ratings
00 Ratings
Subscription-based notifications
7.06 Ratings
8.611 Ratings
00 Ratings
ITSM collaboration and documentation
7.67 Ratings
8.011 Ratings
00 Ratings
Ticket creation and submission
9.3198 Ratings
8.015 Ratings
00 Ratings
Ticket response
8.9198 Ratings
8.015 Ratings
00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Freshdesk
8.4
179 Ratings
5% above category average
Kustomer
8.5
13 Ratings
6% above category average
WORKetc
-
Ratings
External knowledge base
8.4162 Ratings
8.013 Ratings
00 Ratings
Internal knowledge base
8.4167 Ratings
9.013 Ratings
00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Freshdesk
8.7
189 Ratings
8% above category average
Kustomer
8.1
15 Ratings
1% above category average
WORKetc
-
Ratings
Customer portal
8.7160 Ratings
8.710 Ratings
00 Ratings
IVR
9.159 Ratings
8.69 Ratings
00 Ratings
Social integration
8.5102 Ratings
7.313 Ratings
00 Ratings
Email support
9.0188 Ratings
10.015 Ratings
00 Ratings
Help Desk CRM integration
8.5119 Ratings
6.011 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
7.9
13 Ratings
1% above category average
Customer data management / contact management
00 Ratings
00 Ratings
8.613 Ratings
Workflow management
00 Ratings
00 Ratings
8.312 Ratings
Opportunity management
00 Ratings
00 Ratings
7.810 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
00 Ratings
7.913 Ratings
Contract management
00 Ratings
00 Ratings
7.31 Ratings
Quote & order management
00 Ratings
00 Ratings
8.18 Ratings
Interaction tracking
00 Ratings
00 Ratings
7.82 Ratings
Channel / partner relationship management
00 Ratings
00 Ratings
7.31 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
8.3
12 Ratings
8% above category average
Case management
00 Ratings
00 Ratings
9.011 Ratings
Call center management
00 Ratings
00 Ratings
7.31 Ratings
Help desk management
00 Ratings
00 Ratings
8.512 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
7.4
11 Ratings
5% below category average
Lead management
00 Ratings
00 Ratings
7.710 Ratings
Email marketing
00 Ratings
00 Ratings
7.19 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
8.1
13 Ratings
5% above category average
Task management
00 Ratings
00 Ratings
8.713 Ratings
Billing and invoicing management
00 Ratings
00 Ratings
7.810 Ratings
Reporting
00 Ratings
00 Ratings
7.912 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
7.3
11 Ratings
5% below category average
Pipeline visualization
00 Ratings
00 Ratings
7.59 Ratings
Customizable reports
00 Ratings
00 Ratings
7.211 Ratings
Customization
Comparison of Customization features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
8.0
13 Ratings
4% above category average
Custom fields
00 Ratings
00 Ratings
8.413 Ratings
Custom objects
00 Ratings
00 Ratings
8.22 Ratings
API for custom integration
00 Ratings
00 Ratings
7.310 Ratings
Security
Comparison of Security features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
8.9
11 Ratings
6% above category average
Single sign-on capability
00 Ratings
00 Ratings
9.11 Ratings
Role-based user permissions
00 Ratings
00 Ratings
8.811 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Freshdesk
-
Ratings
Kustomer
-
Ratings
WORKetc
7.3
1 Ratings
2% below category average
Social data
00 Ratings
00 Ratings
7.31 Ratings
Platform
Comparison of Platform features of Product A and Product B
I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
If you are looking for a way to organize customer data and projects across regions, then WORK[etc] will get the job done. For our company, the country is divided into 3 regions and each region has a team of workers in charge of providing ongoing support services to that region. WORK[etc] has organized our company exponentially and given us a solid database to pull from to ensure we're meeting contractual requirements, providing timely deliverables and staying ahead of the game. Because I only work in a service industry, I don't know if WORK[etc] would be appropriate for product based companies, However, if you were offering anything [product or service] that required online support, the system will function well.
No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Connecting all the different methods of communicating with our clients into one place is the best part of the application to us. The Google Apps integration lets us update all of our WORK[etc] details directly from our email page which saves a huge amount of time. It lets us move back and forth freely between WORK[etc] tools and our Google Apps email, documents, calendar, etc. with ease.
Breaking work according to what we are doing helps us group and ungroup things as needed. Since we do tech support and so much more having the ability to connect projects, support cases, to dos, documents, discussions, and more all together makes it easy to work with the relationships of all the different activity.
We have found the discussion tool to be vital to moving things through quickly. There are many discussions that are just FYI while others really need a decision or answer form the team members. Discussions allows us to quickly note the people we need to answer us and what is there as an FYI. It keeps all that history so our decision process become documented easily and not lost in email chains.
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
The one key issue that it doesn't solve is resource utilisation. You are able to add the number of hours that each "to do" will take but you can't allocate that to an employee and then aggregate all that up to show how much capacity you are using or have left.
One if its great benefits is its flexibility but that is also a drawback because there are multiple ways to do the same thing. This means that to ensure consistency across all employees having your own business procedures on how to use WORKetc is vital.
Some of the financial processes don't fully reflect UK practice currently. For instance it doesn't deal with VAT on expenditure well. However we have been assured that this is being resolved.
New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
We, as a company, have put a lot of time and energy into building the system to where it is for us today. With its constant improvements and our continually learning and developing, I couldn't imagine moving away from WORKetc to try a different system out. This really does give us everything that we've wanted/needed in a system without having to utilize 2-3 different products. The part that makes this so unique compared to other systems that we've used in the past is the fact that it has a project management piece built in, and that in itself is a huge driving point in why we will continue to use this.
Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
My staff hates it, our clients require transparency and you manual have to enter notes, billing is horrific, as it does not subtotal by type - so as a T&M shop there is no way to easily see how much was spent to each matter or service type.
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
WORKetc compares well in regards to speed and reliability to other cloud-based products we use such as Google for Work. Compared to our old in-house based CRM, it is a superstar; faster, more reliable and easily run on a variety of browsers and smart phones. The program loads fast as do data screens for contacts, projects, invoices and more
Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
WORKetc offers maybe the best support in the business. Product documentation and training resources are outstanding. Support tickets or inquiries are answered quickly. If you do need to address an issue in person, it is easy to schedule a 15 or 30 minute live call with their fantastic support staff who are fast, friendly and skilled
In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
The implementation of the system was fairly easy. Because of our previous experience with a similar system, we were ready and working on the product as soon as we announced the switch. The system also allowed us to simplify our processes by integrating timesheets and project management directly into our CMS.
Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
We needed a CRM that would work with US. We found WORK [etc] was exactly what we needed. being able to customize the CRM around our company and further change as we go has been the best thing about it. We haven't been locked into how it is set up and can change it very quickly.
I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Setting up project templates is time-consuming - if you want to do it right. Nevertheless, it is well worth it! Routine complex projects that used to require at least six people and at least as many "silos of information" are now done with two or three people, and - at most - 2 or 3 silos of information. And that's only because I haven't fully integrated the program with our Accounting programs (and there is an API for Quickbooks). I'd say the initial investment of perhaps 80 hours on my part was saved five or ten times over during our first six months, with better accuracy, accountability, and documentation. Since then, the ROI is at least 20 or 30 times annually of my time...the one thing I can't buy more of.