Fullstory vs. Totango

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Totango
Score 7.8 out of 10
N/A
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.N/A
Pricing
FullstoryTotango
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FullstoryTotango
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsEach package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
More Pricing Information
Community Pulse
FullstoryTotango
Considered Both Products
Fullstory
Chose Fullstory
Microsoft Clarity - good product, free.
Chose Fullstory
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
Chose Fullstory
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Chose Fullstory
FullStory is a unique blend of product analytics + playback sessions.
Chose Fullstory
Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
Chose Fullstory
I have not selected or evaluated other products.
Chose Fullstory
Microsoft Clarity is not on the list. This one is not even close though. 4 years ago there was not much competition unless you paid a fortune for the big survey companies. I see there are many more out there now, and may start looking now that the prices are not as affordable …
Chose Fullstory
It's a good value for money as well and it works well on websites
Chose Fullstory
Most of the tools we evaluated just didn't have the depth of analysis that we needed. Content Square looked GREAT but it was a much higher price point.
Chose Fullstory
HotJar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against HotJar. It has feature parity and is a little more intuitive to use.
Chose Fullstory
We don't use anything else that is close to what Fullstory does. If anything Intercom would be the closest however we use them together to offer the best support possible.
Chose Fullstory
FullSory is more advanced and the implementation with other tools makes it very convenient for us.
Chose Fullstory
FullStory is very easy to use and very comprehensive compared to it's competitors
Chose Fullstory
Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.
Chose Fullstory
Heap, Pendo.io and Amplitude Analytics
Totango
Chose Totango
Our organization has successfully unlocked more value from Totango than I've seen with the two other CS platforms I've used at prior organizations
Chose Totango
I've implemented dozens of systems over the last 15 years and, I feel, Totango was by far the most challenging. I have a background in several areas, but the most applicable to Totango is my background in data management, systems administration, programming, web design, web …
Chose Totango
Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and …
Chose Totango
Totango's UI is clean, very easy to find whatever you need on the account. Its ability to search using the company domain of a customer definitely saves time and effort instead of switching to other databases. It also allows me to view my task on a weekly basis instead of …
Chose Totango
All systems have positives and negatives but Totango fit immediate needs best
Chose Totango
I have not assessed others myself, but I had colleagues that did prior to committing to Totango.
Chose Totango
Totango was the best platform for our needs, particularly the ability to segment and the ease of use versus other products for the day to day work of our CSMs
Chose Totango
I think Totango has features and implementation very similar to top-of-the-line CRMs but is easier to implement. Its incredibly visibly pleasing and out-of-the-box dashboards make it easy to get immediate visibility into your customer landscape. They also have a great customer …
Chose Totango
I don't make the purchasing decisions, and I don't know which other companies were in the running, but as far as the expectation of what we had anticipated TT doing for us, and what we see in our day-to-day, I think it answers the biggest questions we had which were - "how do …
Chose Totango
Totango was a good fit and middle ground between Gainsight which was overwhelming for our needs and ChurnZero which at the time was not as mature as it is today. Simple to use straightforward interface which is also flexible and customizable. The Totango product team has been …
Chose Totango
Totango seemed the best way to have quick wins, long term wins, and work through optimizations and iterations along the way. We could launch piecemeal and adapt to our business needs as we saw value in Totango, instead of having to create a masterpiece that would be complex to …
Chose Totango
Totango had a much cleaner UI and was much more affordable for a small company. Totango also looked like it would be more straightforward and easier to use for my customer success team. Other companies didn't handle the multi-level customer hierarchies as cleanly as Totango and …
Chose Totango
Not relevant. Do not have experience working with other customer success platforms.
Chose Totango
Totango is easy to use and has great demos.
Chose Totango
Planhat feels like Pandora's box. It was very cool, shiny, complete but felt like an empty canvas. We felt so overwhelmed by the amount of possibilities that we didn't know where to begin. Because we sought out a tool which could help us out with the best 'time-to-value' due to …
Chose Totango
We had previously used Salesforce for years for our CSMs and other functions but found that it never quite met what we needed it to do for our CSMs. It was cumbersome with reporting and showing workflow. It was also more manual with detailing engagements or reaching our clients …
Chose Totango
Totango felt like a great option that was beyond entry-level, but not a sledgehammer for a nail for what, at the time, was a brand new Customer Experience team being formed.
Features
FullstoryTotango
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
Ratings
26% below category average
Totango
-
Ratings
Responsive Design for Web Access7.90 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.90 Ratings00 Ratings
Mobile App Analytics6.40 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
Ratings
2% below category average
Totango
-
Ratings
Heatmap tool9.90 Ratings00 Ratings
Click analytics9.00 Ratings00 Ratings
Scroll maps9.00 Ratings00 Ratings
Form fill analysis9.00 Ratings00 Ratings
Conversion tracking9.90 Ratings00 Ratings
Goal tracking7.90 Ratings00 Ratings
Funnel Analysis8.00 Ratings00 Ratings
Session Recording and Replay10.00 Ratings00 Ratings
User Segmentation10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Fullstory
-
Ratings
Totango
8.5
Ratings
3% below category average
Role-based user permissions00 Ratings8.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Fullstory
-
Ratings
Totango
8.5
Ratings
2% below category average
API00 Ratings6.90 Ratings
Integration with Salesforce.com00 Ratings9.50 Ratings
Integration with Marketo00 Ratings9.00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Fullstory
-
Ratings
Totango
8.1
Ratings
8% below category average
Product usage00 Ratings8.10 Ratings
Help desk / support tickets00 Ratings8.20 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Fullstory
-
Ratings
Totango
8.1
Ratings
6% below category average
NPS surveys00 Ratings9.40 Ratings
Sponsor tracking00 Ratings6.10 Ratings
Customer profiles00 Ratings7.90 Ratings
Automated workflow00 Ratings9.10 Ratings
Internal collaboration00 Ratings7.70 Ratings
Customer health scoring00 Ratings7.50 Ratings
Customer segmentation00 Ratings8.70 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Fullstory
-
Ratings
Totango
8.3
Ratings
1% below category average
Customer health trends00 Ratings8.40 Ratings
Engagement analytics00 Ratings8.80 Ratings
Revenue forecasting00 Ratings7.70 Ratings
Dashboards00 Ratings8.40 Ratings
Best Alternatives
FullstoryTotango
Small Businesses
Smartlook
Smartlook
Score 8.8 out of 10
ChurnZero
ChurnZero
Score 7.9 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 7.4 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.4 out of 10
Gainsight CS
Gainsight CS
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryTotango
Likelihood to Recommend
9.9
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
7.3
(0 ratings)
Usability
10.0
(0 ratings)
8.6
(0 ratings)
Availability
9.0
(0 ratings)
9.9
(0 ratings)
Performance
8.0
(0 ratings)
8.8
(0 ratings)
Support Rating
8.3
(0 ratings)
7.7
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
7.5
(0 ratings)
10.0
(0 ratings)
Configurability
7.0
(0 ratings)
8.2
(0 ratings)
Ease of integration
9.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
8.0
(0 ratings)
9.8
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
FullstoryTotango
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
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Pros
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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  • Totango easily integrates with other tools to pull information in one place.
  • Totango is extremely easy to configure how you want, including adding new attributes that are important to you, creating segments relevant to your business, and automating processes through SuccessPlays and Campaigns.
  • Totango Support is amazing! Very knowledgeable and prompt!
  • Totango provides so many resources for users, including tutorials, a knowledge base, and the new creator campus. It's awesome.
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Cons
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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  • Editing templates can be slow and confusing.
  • Building items across teams can be a challenge.
  • Reports and segments seem to be the same thing and it's a challenge telling people to build a segment when they are looking to build a report.
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Likelihood to Renew
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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We like the tool enough to keep it in the long run. It does what we need it exactly to do, and I think there's still a lot for us to uncover in terms of its capabilities. There are a lot of functions we want to take the time to learn, but we've been strapped on resources so are just staying afloat.
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Usability
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
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Reliability and Availability
We've never had issues with availability
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Totango is available all the time . the only problem is that some times it takes time to load specially the records of the customers. The data loading inside the customer account is fast. It may be because of internet service but still it can i,prove a lot. i have seen other competitors software which is faster
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Performance
It seems the performance is really good and always loads quickly
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At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
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Support Rating
Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
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Online Training
No answers on this topic
Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
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Implementation Rating
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
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Alternatives Considered
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
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I've implemented dozens of systems over the last 15 years and, I feel, Totango was by far the most challenging. I have a background in several areas, but the most applicable to Totango is my background in data management, systems administration, programming, web design, web dev. Totango was very challenging to set-up. Other systems have more intuitive UIs and onboarding. For anyone wanting to use Totango, don't. For those that are still not convinced, I would make sure you are game for a very long implementation and the ongoing maintenance of syncing/resyncing. If you are in charge of implementation, in my experience, this is a not a 'set it and forget it' type of platform. It does require someone who is highly technical to partner with your customer success team to make sure it is functioning properly.
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Scalability
Full story was easy to scale with the growth of our teams and organisation
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Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
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Return on Investment
  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
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  • Definitely enables to improve overall client retention, our target is 97%, we're at 96%.
  • A significant contribution to our increasing client conversion from starter package to the subscribed client within the first 90 days or less.
  • ROI continues to increase with every new release from Totango, and it will ultimately become our primary source of truth for all customer data.
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

Totango Screenshots

Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub