Gainsight CS vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Gainsight CSHubSpot CRM
Editions & Modules
Subscription
$2,500
Per Company Per Month
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Gainsight CSHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight CSHubSpot CRM
Considered Both Products
Gainsight CS
Chose Gainsight CS
Gainsight CS is always my first pick for a CSM tool - it's user friendly and intuitive; plus the tools like Success Plans and Health Score config really set it apart
Chose Gainsight CS
Gainsight CS is beautiful and much more user friendly HOWEVER it does take more time to set up to have the desired impact than a software like ChurnZero.
HubSpot CRM
Chose HubSpot CRM
HubSpot CRM is more simple to use tool when compared with typical CRM tools but somehow lacks capabilities when compared with a proper CRM. However, for our use case, it works like a charm.
Features
Gainsight CSHubSpot CRM
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
270 Ratings
7% below category average
HubSpot CRM
8.6
1318 Ratings
3% above category average
Role-based user permissions8.2270 Ratings8.41255 Ratings
Single sign-on capability00 Ratings8.71179 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
8.1
318 Ratings
7% below category average
HubSpot CRM
-
Ratings
API7.8211 Ratings00 Ratings
Integration with Salesforce.com8.6312 Ratings00 Ratings
Integration with Marketo7.870 Ratings00 Ratings
Integration with Eloqua8.133 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
7.7
338 Ratings
14% below category average
HubSpot CRM
-
Ratings
Product usage7.9323 Ratings00 Ratings
Help desk / support tickets7.5257 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.1
340 Ratings
6% below category average
HubSpot CRM
-
Ratings
NPS surveys8.6275 Ratings00 Ratings
Sponsor tracking7.4219 Ratings00 Ratings
Customer profiles8.4293 Ratings00 Ratings
Automated workflow8.2322 Ratings00 Ratings
Internal collaboration7.6307 Ratings00 Ratings
Customer health scoring8.5330 Ratings00 Ratings
Customer segmentation8.0281 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
7.9
334 Ratings
7% below category average
HubSpot CRM
-
Ratings
Customer health trends8.3313 Ratings00 Ratings
Engagement analytics8.2280 Ratings00 Ratings
Revenue forecasting6.8180 Ratings00 Ratings
Dashboards8.4331 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.8
1595 Ratings
1% above category average
Customer data management / contact management00 Ratings8.81536 Ratings
Workflow management00 Ratings7.81507 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.31440 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.51552 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.71053 Ratings
Interaction tracking00 Ratings8.51497 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.4
1066 Ratings
3% below category average
Case management00 Ratings7.9992 Ratings
Call center management00 Ratings6.8857 Ratings
Help desk management00 Ratings7.6913 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
8.4
1406 Ratings
9% above category average
Lead management00 Ratings8.61327 Ratings
Email marketing00 Ratings8.21337 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.9
1457 Ratings
3% above category average
Task management00 Ratings8.21397 Ratings
Billing and invoicing management00 Ratings7.5728 Ratings
Reporting00 Ratings8.01290 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.8
1426 Ratings
3% above category average
Forecasting00 Ratings7.61123 Ratings
Pipeline visualization00 Ratings8.01355 Ratings
Customizable reports00 Ratings7.81314 Ratings
Customization
Comparison of Customization features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.3
1361 Ratings
4% below category average
Custom fields00 Ratings7.91334 Ratings
Custom objects00 Ratings7.41160 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.7948 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.1
903 Ratings
4% below category average
Social data00 Ratings6.9885 Ratings
Social engagement00 Ratings7.2875 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.7
1011 Ratings
4% above category average
Marketing automation00 Ratings7.71004 Ratings
Compensation management00 Ratings7.8660 Ratings
Platform
Comparison of Platform features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot CRM
7.7
1196 Ratings
2% above category average
Mobile access00 Ratings7.71196 Ratings
Best Alternatives
Gainsight CSHubSpot CRM
Small Businesses
ChurnZero
ChurnZero
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.9 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Gainsight CSHubSpot CRM
Likelihood to Recommend
8.9
(374 ratings)
8.2
(1639 ratings)
Likelihood to Renew
8.7
(17 ratings)
9.6
(30 ratings)
Usability
8.3
(170 ratings)
7.9
(1487 ratings)
Availability
9.1
(2 ratings)
8.2
(1 ratings)
Performance
8.2
(2 ratings)
6.4
(1 ratings)
Support Rating
8.8
(134 ratings)
6.4
(24 ratings)
Online Training
9.1
(3 ratings)
-
(0 ratings)
Implementation Rating
6.3
(6 ratings)
7.7
(9 ratings)
Configurability
6.4
(1 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
6.4
(2 ratings)
7.3
(1 ratings)
Vendor post-sale
6.4
(1 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Gainsight CSHubSpot CRM
Likelihood to Recommend
Gainsight
Gainsight CS can do almost anything if you put enough effort into it. Its advantage is that it has a very broad range of functionality and endless configuration options. That is also its disadvantage because everything has to be built. If you are looking for something that arrives with tools and behaviors that are already tailored out of the box to CS best practices, it's not Gainsight CS.
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HubSpot
I have used HubSpot CRM to help grow and scale companies which range in size from SMB businesses owned by one person up through enterprise companies doing hundreds of millions in revenue. There are not any use cases where HubSpot CRM has not been able to suit the needs for what we've needed from it.
Read full review
Pros
Gainsight
  • Ability to capture all customer information in one spot
  • Gantt charts for overall success plans to map out TAM deliverables
  • Automatically integrate feeds from sources to build reports as needed
  • Ability to capture customer follow-up tasks so I'm not trying to capture the list of actions too repetitively (e.g. using the "Tasks" section of an entry)
  • Ability to use the plugin to automatically add emails to timeline; ability to use calendar integration to automatically add meeting minutes that will sync up to Gong notes
Read full review
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Cons
Gainsight
  • Would love to see a Gainsight OPs/Admin checklist that guides CS Ops team through specific pieces of information needed to execute specific playbooks (best practices)
  • When creating reports, sometimes it's difficult to find the correct variable that you are looking for as it's nested under various categories
  • Would love ability to "heatmap" specific individual customer engagement based on CSM inputted customer contacts at meetings
  • Would love to see more analysis on engagements - how often, how frequent - built into the product
Read full review
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
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Likelihood to Renew
Gainsight
Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Usability
Gainsight
I give it this score based on the implementation at my current employer. I don't know if it could be higher based on if the implementation went better, or if there is something on the vendor side that could help. If this were asked at my previous employer, I would have given it a score of 9 or 10.
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HubSpot
I give it this rating because when I first joined the team here I had never used HubSpot before. Within a week I was up to speed on the CRM and knew pretty much how to use it based on its user friendliness. The different tabs on the side and organization of the site did not make me anxious when I first started which is hard to say for most CRM platforms because their can be A LOT going on on but, HubSpot has been my favorite CRM thus far and being in marketing the last 7, going on 8 years now I have worked with PLENTY of CRM's
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Reliability and Availability
Gainsight
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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HubSpot
No answers on this topic
Performance
Gainsight
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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HubSpot
No answers on this topic
Support Rating
Gainsight
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Online Training
Gainsight
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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HubSpot
No answers on this topic
Implementation Rating
Gainsight
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
Gainsight
We went through an evaluation of ChurnZero, which did not have the ability to pull in usage from complex data sets or to visualize it natively. ChurnZero did not offer the ability to run surveys or NPS which would have required additional tooling and investment
Read full review
HubSpot
I have used two other CRM systems; they were in-house at my company, so I can't search for them in the list. Previous CRM systems ran very sluggishly, lacking many features such as transactions. Very often, they did not add sent emails or added them incorrectly. Adding contacts was unintuitive and had a lot of mandatory fields that had to be filled in manually, as this system did not download data online. There was no option to search if a lead existed; there was a function that theoretically should have notified of a duplicate, but only after the entire long list was filled out.
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Scalability
Gainsight
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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HubSpot
No answers on this topic
Return on Investment
Gainsight
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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HubSpot
  • We can raise the tickets easily from HubSpot only. There is no confusion about that.
  • There is difficulty raising tickets from Hubspot as once it is resolved, we will not be able to check again on the deal overview that needs to be solved.
  • HubSpot is very good compared to Salesforce and Zoho, as I have worked on all 3 till now.
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.