Gainsight CS vs. Mixpanel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
Mixpanel
Score 8.4 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pricing
Gainsight CSMixpanel
Editions & Modules
Subscription
$2,500
Per Company Per Month
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
Gainsight CSMixpanel
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
Community Pulse
Gainsight CSMixpanel
Features
Gainsight CSMixpanel
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.3
291 Ratings
3% below category average
Mixpanel
-
Ratings
Role-based user permissions8.3293 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
8.1
338 Ratings
7% below category average
Mixpanel
-
Ratings
API7.9231 Ratings00 Ratings
Integration with Salesforce.com8.5334 Ratings00 Ratings
Integration with Marketo7.979 Ratings00 Ratings
Integration with Eloqua8.139 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
7.6
359 Ratings
14% below category average
Mixpanel
-
Ratings
Product usage7.8346 Ratings00 Ratings
Help desk / support tickets7.5277 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.1
361 Ratings
6% below category average
Mixpanel
-
Ratings
NPS surveys8.6293 Ratings00 Ratings
Sponsor tracking7.3234 Ratings00 Ratings
Customer profiles8.5313 Ratings00 Ratings
Automated workflow8.2344 Ratings00 Ratings
Internal collaboration7.6330 Ratings00 Ratings
Customer health scoring8.5353 Ratings00 Ratings
Customer segmentation8.0303 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
7.8
355 Ratings
7% below category average
Mixpanel
-
Ratings
Customer health trends8.3336 Ratings00 Ratings
Engagement analytics8.1303 Ratings00 Ratings
Revenue forecasting6.7199 Ratings00 Ratings
Dashboards8.3354 Ratings00 Ratings
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User Ratings
Gainsight CSMixpanel
Likelihood to Recommend
8.9
(397 ratings)
9.0
(50 ratings)
Likelihood to Renew
9.2
(21 ratings)
10.0
(13 ratings)
Usability
8.3
(193 ratings)
9.0
(2 ratings)
Availability
9.1
(3 ratings)
-
(0 ratings)
Performance
8.8
(3 ratings)
-
(0 ratings)
Support Rating
8.2
(135 ratings)
1.0
(8 ratings)
Online Training
8.6
(4 ratings)
8.0
(2 ratings)
Implementation Rating
9.1
(7 ratings)
8.9
(3 ratings)
Configurability
8.2
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Gainsight CSMixpanel
Likelihood to Recommend
Gainsight
I really enjoy using Gainsight CS because we can track our customers through their life cycles through our CSM/Implementation teams, Customer Community, and even our Academy! All of the information is in one spot for us to use and see. I would recommend this product (as well as CC & CE) for any SaaS company that needs visibility across all products and teams.
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Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
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Pros
Gainsight
  • One source of truth for all things CS - managing day-to-day tasks.
  • Getting ahead of the risk by having a very detailed and evolving health score system. Gainsight's CSM was incredibly helpful in building our risk mitigation plan using the health score, sharing their best practices.
  • Having a mutually agreed upon Success Plan that you can share with the customer. It was also incredibly helpful with assigning other parties to take actions, along with due dates and reminders
Read full review
Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
Read full review
Cons
Gainsight
  • Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
  • Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
  • Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
Read full review
Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
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Likelihood to Renew
Gainsight
Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
Read full review
Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Usability
Gainsight
Gainsight CSGainsight's usability is extremely intuitive. The dashboards are modular and the ability to click into each to learn more is helpful to gain visibility and strategizing where to prioritize time as a CSM. Logging activities is also extremely intuitive as is the CTA function. There is some confusion on "Where can I find..." if there are multiple dashboards so an internal AI tool to ask would be helpful as well.
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Mixpanel
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
Read full review
Reliability and Availability
Gainsight
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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Mixpanel
No answers on this topic
Performance
Gainsight
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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Mixpanel
No answers on this topic
Support Rating
Gainsight
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
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Online Training
Gainsight
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Implementation Rating
Gainsight
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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Alternatives Considered
Gainsight
Gainsight CS and Vitally offer distinct strategic advantages depending on organizational maturity. We used Vitally for a year and it is pretty decent for mid-market teams requiring immediate agility. We just had a hard time getting our CSM's to adopt the tool. In contrast, Gainsight CS serves as a comprehensive System built for enterprise complexity. Its architectural depth allows for intricate data modeling and parent-child hierarchies, while its Bionic Rules engine provides professional-grade automation that handles nuanced triggers far beyond the capabilities of standard, trait-based systems.
Read full review
Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the most recommended
  • Heap seemed to be the best OTHER option but didn't take the time to evaluate
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Scalability
Gainsight
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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Mixpanel
No answers on this topic
Return on Investment
Gainsight
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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Mixpanel
  • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
  • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
  • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.