GitHub vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GitHub
Score 9.1 out of 10
N/A
GitHub is a platform that hosts public and private code and provides software development and collaboration tools. Features include version control, issue tracking, code review, team management, syntax highlighting, etc. Personal plans ($0-50), Organizational plans ($0-200), and Enterprise plans are available.
$4
per month per user
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
GitHubGoogle Analytics
Editions & Modules
Team
$40
per year per user
Enterprise
$210
per year per user
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
GitHubGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GitHubGoogle Analytics
Considered Both Products
GitHub
Chose GitHub
Bitbucket didn't offer enough of an incentive to switch our current repository. When Microsoft acquired GitHub, we started looking at other alternatives, and decided to stay for convenience.
Chose GitHub
Github seems to be the leader and most progressive in terms of making sure the interface does what you need when you need it.
Chose GitHub
I have used TortoiseSVN before. With SVN we don't have local source control if not connected to the repository. Git is decentralized and helps us in working remotely and committing to a repository when not local.This also adds the complexity of which commands work locally and …
Chose GitHub
GitHub is the best git repository service available and the industry standard. It's fast, reliable, and constantly adding new services. Bitbucket and Gitlab are both good, free (or inexpensive) alternatives, but they lack some of the design and speed of GitHub. Both alternative …
Chose GitHub
There are many companies that use github so I think that is convincing for us to use github instead of the alternatives.
Google Analytics

No answer on this topic

Features
GitHubGoogle Analytics
Version Control Software Features
Comparison of Version Control Software Features features of Product A and Product B
GitHub
9.3
10 Ratings
7% above category average
Google Analytics
-
Ratings
Branching and Merging9.610 Ratings00 Ratings
Version History9.610 Ratings00 Ratings
Version Control Collaboration Tools9.69 Ratings00 Ratings
Pull Requests9.710 Ratings00 Ratings
Code Review Tools8.89 Ratings00 Ratings
Project Access Control9.110 Ratings00 Ratings
Automated Testing Integration8.810 Ratings00 Ratings
Issue Tracking Integration8.810 Ratings00 Ratings
Branch Protection9.89 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
GitHub
-
Ratings
Google Analytics
8.4
11 Ratings
4% above category average
Lead Conversion Tracking00 Ratings8.110 Ratings
Bounce Rate Measurement00 Ratings8.410 Ratings
Device and Browser Reporting00 Ratings9.211 Ratings
Pageview Tracking00 Ratings9.011 Ratings
Event Tracking00 Ratings8.311 Ratings
Reporting in real-time00 Ratings7.910 Ratings
Referral Source Tracking00 Ratings8.510 Ratings
Customizable Dashboards00 Ratings7.910 Ratings
Best Alternatives
GitHubGoogle Analytics
Small Businesses
Git
Git
Score 10.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Git
Git
Score 10.0 out of 10
Optimal
Optimal
Score 9.1 out of 10
Enterprises
Perforce P4
Perforce P4
Score 7.3 out of 10
Optimal
Optimal
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GitHubGoogle Analytics
Likelihood to Recommend
9.8
(131 ratings)
8.5
(192 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(51 ratings)
Usability
9.4
(10 ratings)
7.4
(19 ratings)
Availability
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
8.8
(26 ratings)
7.0
(42 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(7 ratings)
Configurability
-
(0 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
GitHubGoogle Analytics
Likelihood to Recommend
GitHub
GitHub is an easy to go tool when it comes to Version Controlling, CI/CD workflows, Integration with third party softwares. It's effective for any level of CI/CD implementation you would like to. Also the the cost of product is also very competitive and affordable. As of now GitHub lacks capabilities when it comes to detailed project management in comparison to tools like Jira, but overall its value for money.
Read full review
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
Pros
GitHub
  • Version control: GitHub provides a powerful and flexible Git-based version control system that allows teams to track changes to their code over time, collaborate on code with others, and maintain a history of their work.
  • Code review: GitHub's pull request system enables teams to review code changes, discuss suggestions and merge changes in a central location. This makes it easier to catch bugs and ensure that code quality remains high.
  • Collaboration: GitHub provides a variety of collaboration tools to help teams work together effectively, including issue tracking, project management, and wikis.
Read full review
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
GitHub
  • Not an easy tool for beginners. Prior command-line experience is expected to get started with GitHub efficiently.
  • Unlike other source control platforms GitHub is a little confusing. With no proper GUI tool its hard to understand the source code version/history.
  • Working with larger files can be tricky. For file sizes above 100MB, GitHub expects the developer to use different commands (lfs).
  • While using the web version of GitHub, it has some restrictions on the number of files that can be uploaded at once. Recommended action is to use the command-line utility to add and push files into the repository.
Read full review
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Likelihood to Renew
GitHub
GitHub's ease of use and continued investment into the Developer Experience have made it the de facto tool for our engineers to manage software changes. With new features that continue to come out, we have been able to consolidate several other SaaS solutions and reduce the number of tools required for each engineer to perform their job responsibilities.
Read full review
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
Usability
GitHub
GitHub is a clean and modern interface. The underlying integrations make it smooth to couple tasks, projects, pull requests and other business functions together. The insights and reporting is really strong and is getting better with every release. GitHub's PR tooling is strong for being web based, i do believe a better code editor would rival having to pull merge conflicts into local IDE.
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Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
GitHub
No answers on this topic
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
Read full review
Performance
GitHub
No answers on this topic
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
GitHub
There are a ton of resources and tutorials for GitHub online. The sheer number of people who use GitHub ensures that someone has the exact answer you are looking for. The docs on GitHub itself are very thorough as well. You will often find an official doc along with the hundreds of independent tutorials that answers your question, which is unusual for most online services.
Read full review
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Online Training
GitHub
No answers on this topic
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Read full review
Implementation Rating
GitHub
No answers on this topic
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
GitHub
While I don't have very much experience with these 2 solutions, they're two of the most popular alternatives to GitHub. Bitbucket is from Atlassian, which may make sense for a team that is already using other Atlassian tools like Jira, Confluence, and Trello, as their integration will likely be much tighter. Gitlab on the other hand has a reputation as a very capable GitHub replacement with some features that are not available on GitHub like firewall tools.
Read full review
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Scalability
GitHub
No answers on this topic
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Return on Investment
GitHub
  • Team collaboration significantly improved as everything is clearly logged and maintained.
  • Maintaining a good overview of items will be delivered wrt the roadmap for example.
  • Knowledge management and tracking. Over time a lot of tickets, issues and comments are logged. GitHub is a great asset to go back and review why x was y.
Read full review
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Read full review
ScreenShots