GoFundMe Pro vs. Little Green Light

Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.

Incentivized

When I came on board, we had a mess. We had so many gift types, categories, and campaigns that it was an epic disaster, and there was no way any reports could easily be pulled. With time, patience, and the bulk edit feature, I could clean up the mess and start again with set campaigns, funds, and appeals...We now have a clean slate for all data entered in 2023 and the future. Thank you for bulk edits

Incentivized

• The Classy platform is easy to use, both for the staff and our volunteer fundraisers
• It's easy to build a great looking fundraising page
• Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!

Incentivized

• Donor touch tracking (calls, meetings, etc.)
• Relationships and stewardship
• Forms for event and other registrations
• Financial reporting and gift tracking
• Great support team! I was initially worried because they don't have a contact number, but they reply to support questions really quickly and are always helpful.

Incentivized

• Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
• Slow to roll out some donor payment options like Venmo.
• Not inexpensive price point and on an annual contract, so the software is definitely an investment.

Incentivized

• I wish it had email formatting rather than integrating with MailChimp, but a small price to pay since it does in fact handle email communications. I've actually found that donors appreciate the "personal" touch versus the more polished, formatted email of MailChimp because they feel like the email went just to them.
• Wish it had the ability to email year-end statements as easy as it is to print them.

Incentivized

We have had no issues with LIttle Green Light so I do not see us moving to another software platform at this time. We are all familiar with how to use it and we are a small and mighty team so we don't want to rock the boat too much. LOL

Incentivized

VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.

Incentivized

Pretty easy to manage

Incentivized

Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.

Incentivized

LGL support is absolutely unreal. Send a question straight from inside the software and within minutes you will receive a response from someone at the company who will help you. Most of the time, the person responding to my questions is one of the developers or owners of the company. They are kind, patient, and very helpful. The online knowledge base is very comprehensive as well.

Incentivized

I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.

Little Green Light blows these other two CRM's out of the water. {Little Green Light has] ease of use, user-friendly prompts, and more pertinent information is captured. Little Green Light is perfect for my small-sized Non-Profit organization.

Incentivized

• This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.

Incentivized

• In two years of using it, we went from $200,000 annually in donor revenue to $500,000. Many factors went into that, but the ease of communications through LGL is definitely one of them.
• We went from managing communications with ~200 donors to ~400.

Incentivized