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Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gong

    Score9.1 out of 10
    N/AGong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A

    Lusha

    Score8.4 out of 10
    N/ALusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…

    $0

    40 credits

    Pricing
    GongLusha
    Editions & Modules
    No answers on this topic
    Free
    $0.00
    per month 40 credits
    Starter
    $49.90
    per month 400 credits
    Pro
    $69.90
    per month 600 credits
    Premium
    $399.90
    per month 3,400 credits
    Scale
    Fully customizable plan for large organizations
    per month
    Offerings
    Pricing Offerings
    GongLusha
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—25% discount for annual pricing.
    More Pricing Information
    Community Pulse
    GongLusha
    Considered Both Products
    Gong.io
    Chose Gong
    Both Outreach and Salesloft allow for call recording but are missing all features that fall under call intelligence, and simply offer the option to go back and listen to calls.
    Incentivized
    Chose Gong
    N/A
    Incentivized
    Lusha
    Chose Lusha
    ZoomInfo appears to have a slightly larger dataset, offering more contacts and deeper intel on companies. It's great for enterprise-level prospecting with complex needs. However, the price tag was significantly larger, and the interface felt clunky compared to Lusha. Lusha is …
    Incentivized
    Key User Insights
    Would buy again
    99%
    Would buy again
    645 Answers
    95%
    Would buy again
    118 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    413 Answers
    97%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    645 Answers
    95%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    365 Answers
    97%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    283 Answers
    98%
    Implementation went as expected
    106 Answers
    Features
    GongLusha
    Conversation Intelligence Software Features
    Comparison of Conversation Intelligence Software Features features of Gong and Lusha
    Feature
    Gong
    8.8
    224 Ratings
    10% above category average
    Lusha
    -
    Ratings
    Speech-to-Text Transcription9.0221 Ratings00 Ratings
    Keyword Detection9.0219 Ratings00 Ratings
    Sentiment Analysis8.1198 Ratings00 Ratings
    Speaker Diarization8.7211 Ratings00 Ratings
    Call Recording Playback9.6223 Ratings00 Ratings
    Call Summarization9.1222 Ratings00 Ratings
    Conversion Metrics8.4198 Ratings00 Ratings
    Keyword Search & Retrieval8.9215 Ratings00 Ratings
    Call Tagging8.7203 Ratings00 Ratings
    Integration with CRM Systems8.9198 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Gong and Lusha
    Feature
    Gong
    -
    Ratings
    Lusha
    8.3
    122 Ratings
    7% above category average
    Advanced search00 Ratings9.143 Ratings
    Identification of new leads00 Ratings8.8119 Ratings
    List quality00 Ratings8.445 Ratings
    List upload/download00 Ratings8.8116 Ratings
    Ideal customer targeting00 Ratings8.643 Ratings
    Load time/data access00 Ratings6.06 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Gong and Lusha
    Feature
    Gong
    -
    Ratings
    Lusha
    8.8
    132 Ratings
    13% above category average
    Contact information00 Ratings8.8133 Ratings
    Company information00 Ratings8.7129 Ratings
    Industry information00 Ratings8.8125 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Gong and Lusha
    Feature
    Gong
    -
    Ratings
    Lusha
    8.4
    124 Ratings
    12% above category average
    Lead qualification process00 Ratings8.5107 Ratings
    Smart lists and recommendations00 Ratings8.738 Ratings
    Salesforce integration00 Ratings9.056 Ratings
    Company/business profiles00 Ratings8.5114 Ratings
    Alerts and reminders00 Ratings8.257 Ratings
    Data hygiene00 Ratings8.547 Ratings
    Automatic data refresh00 Ratings8.8111 Ratings
    Tags00 Ratings7.04 Ratings
    Filters and segmentation00 Ratings8.751 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Gong and Lusha
    Feature
    Gong
    -
    Ratings
    Lusha
    7.6
    31 Ratings
    2% above category average
    Sales email templates00 Ratings8.731 Ratings
    Append emails to records00 Ratings6.44 Ratings
    Best Alternatives
    GongLusha
    Small Businesses
    Wingman (legacy product)
    Score9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Wingman (legacy product)
    Score9 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Zoom Revenue Accelerator
    Score8.7 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GongLusha
    Likelihood to Recommend
    9.2
    (669 ratings)
    8.9
    (135 ratings)
    Likelihood to Renew
    9.4
    (15 ratings)
    8.3
    (6 ratings)
    Usability
    9.0
    (437 ratings)
    9.1
    (5 ratings)
    Availability
    6.4
    (2 ratings)
    9.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    8.2
    (100 ratings)
    9.1
    (5 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    4.6
    (6 ratings)
    9.5
    (118 ratings)
    Configurability
    7.3
    (2 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Ease of integration
    7.3
    (2 ratings)
    8.0
    (2 ratings)
    Product Scalability
    8.2
    (2 ratings)
    8.0
    (1 ratings)
    Professional Services
    7.3
    (1 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    GongLusha
    Likelihood to Recommend
    Gong.io
    I think Gong is well suited when you are having a company that makes a lot of calls to clients or receives a lot of calls. It is very important. I think, from a business standpoint, to log all of the calls and conversations that are had to use in case anything ever comes up. Also, just to make sure that your employees are doing well on the calls, because you cannot monitor every single call personally. Having this as a reference point to listen to things that might be important versus not is awesome. it might be less appropriate if you are not really interacting a ton with the clients. If you are more so just doing business meetings, then it might not be needed. However, I do think it's a great tool overall because it provides the AI note recap from the calls and logs everything that might be helpful for any reason
    Incentivized
    Read full review
    Lusha
    It excels in contact information, but leaves wanting when it comes to company data and matching, allowing only for matches on either URL or Company Name. Our standard practice is URL, Name and Country which ensures better accuracy. We use it primarily for adding mobile and email details to existing contacts. 25 Intent topics that we can change monthly gives us flexibility to search for specific signals that some of our other tools do not have access to. However, the exports do not come with a number, instead a description.
    Incentivized
    Read full review
    Pros
    Gong.io
    • Provides executive summaries for meeting notes and email follow ups.
    • AI Briefs allow anyone to seek information on a particular customer in a matter of seconds.
    • Scores calls such as EBRs or new business sales calls that can be used by management for coaching.
    • Provides accurate forecasting and visibility to sales leaders.
    • Theme spotter can be used to gather feedback and provide data to management for opportunities we continuously here from our clients.
    • Accurately depict key points from conversations and allows for different brief themes to quickly get the information needed for teammates throughout the organization.
    Incentivized
    Read full review
    Lusha
    • Identify prospect from Linkedin/Sales Navigator pages
    • Show email ID and phone numbers of the prospect
    • Reflect the correct/complete name of the prospect
    • Suggest contacts from similar profiles
    • Copy/edit option available for better user friendliness
    • It shows relevant information of the prospect's company as well
    Incentivized
    Read full review
    Cons
    Gong.io
    • A history tracker (similar to Google Sheets/Excel) - it'd be nice to see WHO was changing certain fields and when exactly.
    • Dark mode.
    • A quick checklist when getting started to ensure I'm getting the most out of the platform (e.g., Gong Connect, Gong Import).
    Read full review
    Lusha
    • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
    • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
    • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
    Incentivized
    Read full review
    Likelihood to Renew
    Gong.io
    I don't make these decisions for our company, but I would highly encourage our use of Gong to continue. Gong has been very helpful in my sales role in terms of staying organized and on top of accounts, completing actions in a timely manner, and moving deals forward with better insights
    Incentivized
    Read full review
    Lusha
    It suits our requirements perfectly and fits well within our budget
    Incentivized
    Read full review
    Usability
    Gong.io
    It does great for all the things I've mentioned. I didn't give it a 10/10 because I still think there is room to improve as far as improving the quality of the insights that are more actionable. I.e. this happened so you should think about doing this thing as a next step.
    Incentivized
    Read full review
    Lusha
    Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
    Incentivized
    Read full review
    Support Rating
    Gong.io
    I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
    Incentivized
    Read full review
    Lusha
    Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
    Incentivized
    Read full review
    In-Person Training
    Gong.io
    No answers on this topic
    Lusha
    Issues solving
    Incentivized
    Read full review
    Online Training
    Gong.io
    No answers on this topic
    Lusha
    Fast responding
    Incentivized
    Read full review
    Implementation Rating
    Gong.io
    This is nothing something I'm able to answer
    Incentivized
    Read full review
    Lusha
    The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
    Incentivized
    Read full review
    Alternatives Considered
    Gong.io
    It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
    Incentivized
    Read full review
    Lusha
    I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Lusha
    No answers on this topic
    Professional Services
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Lusha
    No answers on this topic
    Return on Investment
    Gong.io
    • I don't have specific metrics since this feature isn't used in my job personally, but I do know that our sales and CS teams use Gong with SFDC opportunities to help with forecasting closed won opportunities based on intent captured within the call.
    Incentivized
    Read full review
    Lusha
    • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
    • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
    Incentivized
    Read full review
    ScreenShots

    Gong Screenshots

    Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.