Google Ads vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ads
Score 8.2 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
Terminus ABM Platform
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
Google AdsTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdsTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Google AdsTerminus ABM Platform
Considered Both Products
Google Ads

No answer on this topic

Terminus ABM Platform
Chose Terminus ABM Platform
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more …
Top Pros
Top Cons
Best Alternatives
Google AdsTerminus ABM Platform
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Folloze
Folloze
Score 9.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdsTerminus ABM Platform
Likelihood to Recommend
7.1
(115 ratings)
8.1
(30 ratings)
Likelihood to Renew
9.5
(21 ratings)
9.0
(3 ratings)
Usability
7.2
(7 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(8 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdsTerminus ABM Platform
Likelihood to Recommend
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Likelihood to Renew
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Usability
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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Terminus
No answers on this topic
Support Rating
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Terminus
No answers on this topic
Online Training
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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Terminus
No answers on this topic
Alternatives Considered
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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Return on Investment
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
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ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.