Google Analytics 360 (discontinued) vs. Salesforce Mobile

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics 360 (discontinued)
Score 8.3 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
Salesforce Mobile
Score 7.1 out of 10
N/A
Salesforce Mobile (formerly Salesforce1 Mobile App) provides sales reps and marketers to update their pipeline and lead statuses on the go, as well as share notifications and keep their team and collaborators updated on the movement of prospects through the sales pipeline.N/A
Pricing
Google Analytics 360 (discontinued)Salesforce Mobile
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google Analytics 360 (discontinued)Salesforce Mobile
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Analytics 360 (discontinued)Salesforce Mobile
Features
Google Analytics 360 (discontinued)Salesforce Mobile
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics 360 (discontinued)
6.9
1 Ratings
16% below category average
Salesforce Mobile
-
Ratings
Lead Conversion Tracking7.01 Ratings00 Ratings
Device and Browser Reporting1.01 Ratings00 Ratings
Pageview Tracking7.01 Ratings00 Ratings
Event Tracking8.01 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking10.01 Ratings00 Ratings
Customizable Dashboards5.01 Ratings00 Ratings
Best Alternatives
Google Analytics 360 (discontinued)Salesforce Mobile
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Salesflare
Salesflare
Score 10.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.0 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
Dialpad Sell
Dialpad Sell
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Analytics 360 (discontinued)Salesforce Mobile
Likelihood to Recommend
8.0
(55 ratings)
7.0
(26 ratings)
Likelihood to Renew
10.0
(11 ratings)
10.0
(1 ratings)
Usability
9.0
(5 ratings)
9.9
(2 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(23 ratings)
9.9
(3 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(3 ratings)
10.0
(1 ratings)
User Testimonials
Google Analytics 360 (discontinued)Salesforce Mobile
Likelihood to Recommend
Discontinued Products
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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Salesforce
Being out from the office, [Salesforce Mobile (formerly Salesforce1 Mobile App)] is a supporting tool to bring all the information with you without having the need of bringing the laptop. As I said before, I am a sales manager and it is much more comfortable for me to use the mobile app instead of bringing a bag or something similar only for the laptop. However, it wouldn't make any sense to use it in the office as you can enter into Salesforce from your computer and have a better experience with the SF product as it is much more comfortable to use. At the end it has a much larger screen than a phone or a tablet and it has many more possibilities as a whole
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Pros
Discontinued Products
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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Salesforce
  • The ability to construct lead list for various marketing channels and have our staff prioritize calls. It's simple to use, just has to be set up once, and it's safe.
  • The most important aspect of this app is that all of its features are incredible, especially the reporting capabilities and the ability to quickly input customer information.
  • The app allows sales reps to focus on opportunities while on the field. The app has a feature that allows you to set up quick action for a variety of tasks.
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Cons
Discontinued Products
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
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Salesforce
  • Just like Salesforce, there's a lot you can do with the app. It can feel overwhelming if you don't know what you're looking for.
  • This isn't necessarily a fault, but when you use Salesforce on a computer most of the time, when going to Mobile you do have to make an adjustment and be prepared for a different layout and navigation.
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Likelihood to Renew
Discontinued Products
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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Salesforce
We have to have it !! We love the product and most of us use it everyday - many times daily !!
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Usability
Discontinued Products
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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Salesforce
Salesforce Mobile is very useful to our organization. This makes the job of an agent more convenient. We can easily access it on our mobile phones. When you need an update for a certain lead, you can simply check it using your phone, you don't need to spend more time opening it on your computer or laptop.
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Support Rating
Discontinued Products
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Salesforce
I haven't had the need to contact support, but the online community has a VAST knowledge of support if you're in need. For instance, I needed to know how I could set the dashboard up to automatically refresh and the online community helped me within minutes.
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Online Training
Discontinued Products
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Salesforce
No answers on this topic
Implementation Rating
Discontinued Products
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Salesforce
It went great - need more discovery next time
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Alternatives Considered
Discontinued Products
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
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Salesforce
I have used HubSpot and Copper CRM at previous companies but both of them are fundamental CRMs. Salesforce can truly be implemented to meet your unique business attributes and can scale as your company grows. It's no wonder it's the #1 CRM in the world. Plus with 100s of integrations to other apps, Salesforce can achieve a lot more than just managing sales.
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Return on Investment
Discontinued Products
  • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
  • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
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Salesforce
  • Reduces the amount of times i need to get in the computer during weekends (to check stuff)
  • Reduces the heaviness of my bag when im doing field sales
  • no negatives, if it had i would just do it in the computer
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ScreenShots