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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Grammarly

    Score9.1 out of 10
    N/AGrammarly in San Francisco provides its grammar improvement and AI driven writing assistance platform, available on free or paid premium and business plans.

    $30

    per month

    Pricing
    Google AnalyticsGrammarly
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Pro
    $30
    per month per member
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Google AnalyticsGrammarly
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available on Pro plan for annual pricing.
    More Pricing Information
    Community Pulse
    Google AnalyticsGrammarly
    Considered Both Products
    Google
    No answer on this topic
    Superhuman Platform Inc.
    Chose Grammarly
    There is absolutely no match between Grammarly and Microsoft spell checker when it comes to correcting spelling, grammar and overall features.
    Incentivized
    Chose Grammarly
    The only program I know of that is similar is the onboard Apple spell-check, which will often miss several things that Grammarly does not. I also use Google Docs, which is not nearly as helpful as Grammarly since you can use it anywhere. Docs also misses things that Grammarly …
    Incentivized
    Chose Grammarly
    It is a bit costly and is not that well known in the corporate circle so we did not spend on it. Grammarly is heavily advertised and many organizations are using it so I chose Grammarly. Also, ProWriting didn't seem very user-friendly. Grammarly has a nice user interface that …
    Incentivized
    Chose Grammarly
    The downside of using the Ginger Chrome extension as opposed to the Grammarly extension is that it doesn’t support as many sites.

    Although Microsoft Word and Google Docs have their own built-in spell checkers, they are not perfect and often miss spelling mistakes. That's why I …
    Incentivized
    Chose Grammarly
    [Google Drive] is good still I would say Grammarly is better, as it has real-time grammar substitution.
    Incentivized
    Chose Grammarly
    I have only used Grammarly beyond the standard spell check.
    Incentivized
    Chose Grammarly
    There are many similarities between Ginger and Grammarly but I have found Ginger to be useful for more languages than English.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    98%
    Would buy again
    123 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    99%
    Delivers good value for the price
    114 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    98%
    Happy with the feature set
    122 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    97%
    Lived up to sales and marketing promises
    91 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    99%
    Implementation went as expected
    110 Answers
    Features
    Google AnalyticsGrammarly
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Grammarly
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Grammarly
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsGrammarly
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Jasper
    Score7.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    ProWritingAid
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    ProWritingAid
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGrammarly
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (125 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.4
    (3 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (44 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (12 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsGrammarly
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Superhuman Platform Inc.
    When drafting important emails to clients, stakeholders, or partners, Grammarly ensures the tone is professional and polite while eliminating grammar or spelling errors.While preparing reports, proposals, or presentations for internal or external use, Grammarly helps maintain clarity, proper structure, and a formal tone. Employees whose first language is not English use Grammarly to enhance their writing, making it more fluent and grammatically accurate.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Superhuman Platform Inc.
    • Ease of use - Grammarly is super easy to use. Anyone can use the app whether in a text editor like Microsoft Word or on the Grammarly website.
    • Integration - This one is a game-changer. It integrates with the main programs I use on a regular basis including email, Microsoft Office, Firefox, desktop, phone and iPads. I didn't need to change to anything or use something different so it was an ideal match.
    • Goals - This is a really cool function of Grammarly. With Goals, you can choose your audience, formality and domain type. So it works for a wide range of users. Depending on the audience type, Grammarly automatically can suggest changes to your content to help ensure your goals are being met.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Superhuman Platform Inc.
    • User experience/technical issues on certain tools - in Google Calendar, for instance, Grammarly checks text that you type into the "Email Guests" modal window on calendar events. However, because of the way Google calendar works, if you right-click a word that Grammarly highlighted, the calendar event modal window will close and you will lose everything you typed. This is an extremely frustrating experience that has gotten me multiple times.
    • Incorrect suggestions - it doesn't happen that often, but occasionally Grammarly does highlight words or make suggestions that don't make sense or aren't optimal. I'm sure the Grammarly team is working continuously to improve the tool to make it smarter and smarter.
    • Lack of support on all platforms - although Grammarly works on most text areas you encounter online, there are still some areas it doesn't work - I'm not sure if this is an issue with Grammarly or not, but I haven't been able to figure it out.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Superhuman Platform Inc.
    Either I'm as dumb as a bag of nails, or Grammarly has been an invaluable tool in our communication arsenal since we've been users since 2017. I don't recall which podcast we heard it on, but it may have been when Jordan Harbinger was on Art of Charm. I listen to about 8 podcasts a day, so it was probably on something I listened to, demo'd it, and then ponied up for a paid subscription.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Superhuman Platform Inc.
    It was very easy. I have it applied to all of my browsers as an extension so that I know I have entirely accurate grammar in anything I write for my company. I appreciate having something that will always be applied to anything on my computer. I wish I didn't need to use the Grammarly keyboard on mobile; I want it to read my text boxes like my computer does.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Superhuman Platform Inc.
    There's not much more to say ever than it works everywhere I work. all my applications have grammarly supporting my writing efforts
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Superhuman Platform Inc.
    Again, here's another example of Maine being very happy with the product. The application quickly analyzes my writing and highlights areas for me to address. It doesn't correct everything without my support, and I like that because it gives me control over my writing style and tone and gets me close to being perfect in my grammar and syntax. I've never seen it have a problem with any application that I traditionally use
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Superhuman Platform Inc.
    I have not really used customer support. I used the FAQ page to see how to re-install Grammarly because it wasn't functioning properly in longer documents. It seems to be working better now, but it still does not always underline all of the issues in the actual text. Thus, it is sometimes difficult to know where the errors are located.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Superhuman Platform Inc.
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Superhuman Platform Inc.
    Perhaps if you have a team that is not overly computer savvy, which in that case, I'd challenge your hiring decision, there's not much involved. I'm sure there are YouTube videos that go in-depth about implementation but it's really quite simple.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Superhuman Platform Inc.
    Nothing comes close to Grammarly in terms of ease of use and quick setup. It practically works right out of the box without any rigorous configuration. It also allows you to pick a specific dialect which isn't available in other apps. And since Grammarly introduced AI features, its counterparts lost their advantage.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Superhuman Platform Inc.
    Grammarly has been an extremely reliable application for our organization. It works effectively across multiple applications, both traditional desktop and web. The more you see other web application bots floundering, Grammarly has never had that problem. When tools like LinkedIn make updates, Grammarly seamlessly works after the updates. We are very happy with the reliability of this product. It's even working inside of this app so that it fixes my mistakes when I'm drafting
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Superhuman Platform Inc.
    • It saves me time.
    • It allows me to produce enormous quantities of writing to the highest quality with great speed.
    • Overall, it has greatly improved the quality of my writing .
    • Helps me get those pesky commas in the right place to improve readability.
    Incentivized
    Read full review
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