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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    IBM Planning Analytics

    Score8.5 out of 10
    N/AIBM Planning Analytics, powered by IBM TM1®, is an integrated planning solution designed to promote collaboration across the organization and help keep pace with the speed of modern business. With its calculation engine, this enterprise performance management solution is designed to help users move beyond the limits of spreadsheets, automating the planning process to drive faster, more accurate results. Use it to unify data sources into one single repository, enabling users to build…

    $825

    per month 5 users

    Pricing
    Google AnalyticsIBM Planning Analytics
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Essentials
    $825
    per month 5 users
    Standard
    $1,650
    per month 10 users
    Offerings
    Pricing Offerings
    Google AnalyticsIBM Planning Analytics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsIBM Planning Analytics
    Considered Both Products
    Google
    No answer on this topic
    IBM
    Chose IBM Planning Analytics
    IBM Planning Analytics flexibility is what makes it stand out between the others. Generally in other platforms you are restricted to predefined flows. Although it sounds good in the beginning, when you start using those systems you face some challenges when trying to adapt new …
    Incentivized
    Chose IBM Planning Analytics
    Prior to making the decision to go with IBM Planning Analytics, we had considered such options as Anaplan, Oracle Hyperion, and SAP Analytics Cloud. Despite the collaborative solutions offered by Anaplan and the good connection with other systems by SAP, the superb set of tool …
    Incentivized
    Chose IBM Planning Analytics
    IBM PA is like having pivot tables on steroids. Possibilities are endless.
    Incentivized
    Chose IBM Planning Analytics
    Because of the faster performance and high compute engine IBM gives a better and faster result.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    99%
    Would buy again
    128 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    97%
    Delivers good value for the price
    114 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    97%
    Happy with the feature set
    125 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    97%
    Lived up to sales and marketing promises
    89 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    93%
    Implementation went as expected
    104 Answers
    Features
    Google AnalyticsIBM Planning Analytics
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    IBM Planning Analytics
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    7.6
    116 Ratings
    1% above category average
    Pixel Perfect reports00 Ratings7.6102 Ratings
    Customizable dashboards00 Ratings7.7116 Ratings
    Report Formatting Templates00 Ratings7.5109 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.0
    122 Ratings
    3% above category average
    Drill-down analysis00 Ratings8.5119 Ratings
    Formatting capabilities00 Ratings7.9120 Ratings
    Integration with R or other statistical packages00 Ratings7.992 Ratings
    Report sharing and collaboration00 Ratings7.8118 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.1
    116 Ratings
    2% above category average
    Publish to Web00 Ratings7.9109 Ratings
    Publish to PDF00 Ratings8.2109 Ratings
    Report Versioning00 Ratings8.3106 Ratings
    Report Delivery Scheduling00 Ratings8.298 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    7.5
    117 Ratings
    2% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.1117 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.7109 Ratings
    Predictive Analytics00 Ratings7.8107 Ratings
    Pattern Recognition and Data Mining00 Ratings6.638 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.0
    122 Ratings
    5% below category average
    Multi-User Support (named login)00 Ratings8.1120 Ratings
    Role-Based Security Model00 Ratings7.7121 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.0122 Ratings
    Report-Level Access Control00 Ratings7.549 Ratings
    Single Sign-On (SSO)00 Ratings8.4114 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    7.6
    105 Ratings
    3% above category average
    Responsive Design for Web Access00 Ratings7.7102 Ratings
    Mobile Application00 Ratings7.666 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.676 Ratings
    Budgeting, Planning, and Forecasting
    Comparison of Budgeting, Planning, and Forecasting features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.4
    131 Ratings
    4% above category average
    Long-term financial planning00 Ratings8.0127 Ratings
    Financial budgeting00 Ratings8.4130 Ratings
    Forecasting00 Ratings8.7130 Ratings
    Scenario modeling00 Ratings8.6129 Ratings
    Management reporting00 Ratings8.6129 Ratings
    Consolidation and Close
    Comparison of Consolidation and Close features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.5
    122 Ratings
    9% above category average
    Financial data consolidation00 Ratings9.1118 Ratings
    Journal entries and reports00 Ratings9.2108 Ratings
    Multi-currency management00 Ratings8.5110 Ratings
    Intercompany Eliminations00 Ratings8.4107 Ratings
    Minority Ownership00 Ratings8.6101 Ratings
    Local and consolidated reporting00 Ratings7.8114 Ratings
    Detailed Audit Trails00 Ratings8.1115 Ratings
    Financial Reporting and Compliance
    Comparison of Financial Reporting and Compliance features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.8
    123 Ratings
    8% above category average
    Financial Statement Reporting00 Ratings8.2119 Ratings
    Management Reporting00 Ratings8.7120 Ratings
    Excel-based Reporting00 Ratings9.4122 Ratings
    Automated board and financial reporting00 Ratings9.1111 Ratings
    XBRL support for regulatory filing00 Ratings8.680 Ratings
    Analytics and Reporting
    Comparison of Analytics and Reporting features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.4
    125 Ratings
    11% above category average
    Personalized dashboards00 Ratings8.7124 Ratings
    Color-coded scorecards00 Ratings8.4119 Ratings
    KPIs00 Ratings8.1122 Ratings
    Cost and profitability analysis00 Ratings8.2120 Ratings
    Key Performance Indicator setting00 Ratings8.5119 Ratings
    Benchmarking with external data00 Ratings8.590 Ratings
    Integration
    Comparison of Integration features of Google Analytics and IBM Planning Analytics
    Feature
    Google Analytics
    -
    Ratings
    IBM Planning Analytics
    8.7
    123 Ratings
    7% above category average
    Flat file integration00 Ratings8.7120 Ratings
    Excel data integration00 Ratings9.0120 Ratings
    Direct links to 3rd-party data sources00 Ratings8.6112 Ratings
    Best Alternatives
    Google AnalyticsIBM Planning Analytics
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Centage
    Score9.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Oracle Fusion Cloud Enterprise Performance Management
    Score7.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsIBM Planning Analytics
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (132 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    7.8
    (69 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.3
    (93 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (3 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (3 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsIBM Planning Analytics
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    IBM
    Ideal for large organization with complex multi-dimensional data, large budgets and dedicated administrator support. The performance of the TM1 data base is unmatched. The PAW and PAX options providing planners to work in both Excel and workspace environment. Higher Implementation efforts due to the greenfield implementations. Visualization features are not up to the mark.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    IBM
    • Handle very large data volumes.
    • Scale to a large number of users.
    • Not having to compromise on business complexity.
    • It can be run by business users.
    • Availability of highly qualified consultants to support businesses.
    • REST API allows for an open eco system and a variety of solutions to extend the product.
    • Vast integration possibilities.
    • AI-infused engine with IBM Watson.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    IBM
    • sometimes it is hard to produce pixel perfect reports from the Web UI. I know it is not made for this, but still, it'll be great
    • getting in e.g. an Excel file just by drag and drop, and the AI should "understand" what the data is all around
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    IBM
    Since IBM Cognos Express is suitable only for medium data warehouse environment, we are not sure if this tool solves the long term need as the business keeps growing rapidly. So its a 50/50 ratio to renew Express license. But having said that, the components of IBM Cognos Express are also available in other Cognos BI suites like Cognos 10.x version. So we will probably upgrade our environment to IBM Cognos 10.x which comes with more new features.
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    IBM
    IBM Planning Analytics is generally good in terms of functionalities. It can be used reduce time for budget planning, resource planning, demand forecasting, etc. The performance of IBM Planning Analytics is acceptable, but user interface can be improved. It would be good to see new features that allow users to customise the dashboard.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    IBM
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    IBM
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    IBM
    IBM support has been very quick to respond and handle the very few issues we've had. We've had a third-party who partners with IBM to be our consulting team which has helped greatly reduce the need for us to contact IBM directly. I highly recommend researching and selecting a well-respected partner to help with an implementation as well as ongoing support as needed.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    IBM
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    IBM
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    IBM
    For strong technical teams and flexibility IBM Planning Analytics is the way to go. For quicker adoption and less technical teams Anaplan is the best option. If consolidation, financials, and moving from legacy tools are main focus than OneStream will be a really good choice. If deeply invested into SAP already than the SAP BPC will be the best fit to maintain the investment.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    IBM
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    IBM
    • Automate direct data connections to multiple data sources
    • One secured version of the the truth (for data and formulas)
    • Ability to scale to much more detailed planning with option to create predictive forecasts at detail
    • Business user friendly with powerful Excel integration
    • Very flexible and powerful modeling, can handle custom modeling needs at scale
    • Can make the same data available across finance and ops, but at the level of details and timeline that makes sense for them
    Incentivized
    Read full review
    ScreenShots

    IBM Planning Analytics Screenshots

    Screenshot of Workflow managementScreenshot of Income statementScreenshot of Margin analysisScreenshot of Metrics managementScreenshot of Income statementScreenshot of Expense analysis