Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
KnowBe4 PhishER/PhishER Plus
Score8.7 out of 10
N/A
PhishER is presented as a lightweight Security Orchestration, Automation and Response (SOAR) platform to orchestrate threat response and manage the high volume of potentially malicious email messages reported by users. And, with automatic prioritization of emails, PhishER helps InfoSec and Security Operations team cut through the inbox noise and respond to the most dangerous threats more quickly.
$1.15
per seat
Pricing
Google Analytics
KnowBe4 PhishER/PhishER Plus
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
501-1000 Monthly Pricing 3 Year
$1.15
per seat
101-500 Monthly Pricing 3 Year
$1.50
per seat
Offerings
Pricing Offerings
Google Analytics
KnowBe4 PhishER/PhishER Plus
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
For organizations with over 1,000 seats, contact sales for a quote.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
From an MSP perspective, it’s easier to sell products that provide cybersecurity protections if it’s all in one bundle. If you start providing 5 different email security products (even with the same vendor), it becomes confusing to non-technical individuals. They need a single package that doesn’t break the bank. Other products like Ironscales do that by providing an “all-in-one” package, essentially. And for a much less expensive price. I believe if you included all the features of anti-phishing, account takeover protection, and security awareness training, it would be close to $8/person each month. Competitors offer rates closer to $2/user, which include all those features and sometimes more.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
KnowBe4's Phish Alert Button effectively collects all reported emails from end-users in one place.
The PhishML feature of PhishER effectively auto-scan reported emails using machine learning technologies, providing a tag for each email based on its body content and other aspects.
The PhishRIP feature works well by allowing the security team to create a query and quarantine all relevant emails from the end user's email system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
PhishRIP info tabs (i.e. if improperly check ripped emails are turned into tests. This has caused issues.) Info tabs or markers allow user to hover and get more information about what action a check box or slider provides.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When we first discovered that KnowBe4 released something like this, we saw a demo of it and were floored at what it could do and how it could help us from a security standpoint. Gone are the days of us in IT sending out a mass email saying please don't click on anything in the email from sender "X", and it allows us to quietly and easily ensure that people don't take any action on malicious emails.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
It has been super easy for users to work with training and quizzes. Admin is a little difficult because you have to build the specific campaign type you want. But you can even create your own training and upload it to your LMS. This is great!!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When I have a question, their were fast to respond. The downside is a that at least once I had to work through the issue with the person assigned to help me because they didn't know the answer. That said they did try and were patient. However they should have known the answer on integration.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We evaluated the Titan options because we have already used their DNS filtering product. However, KnowBe4 came in with a better price per user and a significantly stronger product lineup, particularly with its security awareness training component.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There has been a 700% increase in emails being reported now. Previously, staff were only reporting 4 emails a month. It is easier for us to promote the phish alert button, receive automated remediation and rapidly respond.
We had no reports on the amount of phishing emails were coming through Mimecast but now we have reports for the board of trustees.
Every Wednesday we talk about cyber security to all staff, PhishER allows us to point out the trend and what to look out for which raises awareness. Never before were we able to talk about cyber security like this.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
