Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Maia by Matillion
Score8.5 out of 10
N/A
Maia by Matillion is an autonomous data engineering platform designed to automate the lifecycle of data pipelines through AI-driven orchestration. The solution functions as an enterprise "digital workforce" that translates natural language requirements into production-ready DataPipelines, leveraging a Pushdown Architecture to execute transformations natively within cloud data warehouses.
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Pricing
Google Analytics
Maia by Matillion
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
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Offerings
Pricing Offerings
Google Analytics
Maia by Matillion
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Billed directly via cloud marketplace on an hourly basis, with annual subscriptions available depending on the customer's cloud data warehouse provider.
We previously used AWS Data pipeline, Glue, and Airflow (opensource) for many of our business and operational ETL needs. Matillion has been a good alternative solution.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
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Chose Maia by Matillion
Stich is working with transferred lines, Matillion used time (like Amazon). That means if you want to scale up your business, you have to pay more. With Matillion your costs [stay the same]. For sure, if you use a bigger machine on Amazon, you have to pay more...
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of BI in Information Technology at Big Red Group (Retail, 51-200 employees)
Chose Maia by Matillion
It's a GUI so we don't live just in the code in AWS. For what we neede alteryx wouldn't be best suited. altough as we move to more analytics focussed team it's something i will look at again.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Great: Need to query simpler APIs, or utilize well known services such as GSheets etc.? Matillion has got some of the best and easiest to use connectors out there. Not so great: Do you need have a competent CI/CD flow that you will be able to update / compare from Matillion as well as other sources at the same time? Good luck, you will need to be extra careful, as you might have to have a deeper dive into your servers Terminal each time you have a git conflict.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Matillion is brilliant at importing data -- it would be amazing to have more ways to export data, from emailed exports to API pushes.
Any Python that takes more than a few lines of code requires an external server to run it. It would be great to have more integration (perhaps in a connected virtual environment) to easily integrate customized code.
Troubleshooting server logs requires quite a bit of technical expertise. More human readable detailed error handling would be greatly appreciated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
With the current experience of Matillion, we are likely to renew with the current feature option but will also look for improvement in various areas including scalability and dependability. 1. Connectors: It offers various connectors option but isn't full proof which we will be looking forward as we grow. 2. Scalability: As usage increase, we want Matillion system to be more stable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We are able to bring on new resources and teach them how to use Matillion without having to invest a significant amount of time. We prefer looking for resources with any type of ETL skill-set and feel that they can learn Matillion without problem. In addition, the prebuilt objects cover more than 95% of our use cases and we do not have to build much from scratch.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall, I've found Matillion to be responsive and considerate. I feel like they value us as a customer even when I know they have customers who spend more on the product than we do. That speaks to a motive higher than money. They want to make a good product and a good experience for their customers. If I have any complaint, it's that support sometimes feels community-oriented. It isn't always immediately clear to me that my support requests are going to a support engineer and not to the community at large. Usually, though, after a bit of conversation, it's clear that Matillion is watching and responding. And responses are generally quick in coming.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Fivetran offers a managed service and pre-configured schemas/models for data loading, which means much less administrative work for initial setup and ongoing maintenance. But it comes at a much higher price tag. So, knowing where your sweet spot is in the build vs. buy spectrum is essential to deciding which tool fits better. For the transformation part, dbt is purely (SQL-) code-based. So, it is mainly whether your developers prefer a GUI or code-based approach.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
We're using Matillion on EC2 instances, and we have about 20 projects for our clients in the same instance. Sometimes, we're struggling to manage schedules for all projects because thread management is not visible, and we can't see the process at the instance level.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
