<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2239 Ratings

Google Analytics

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Top Rated
2239 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

Google Analytics

Google Analytics handles every level of the user experience on your website exceptionally well. It is easy to jump quickly between a macro level view of every visitor currently active on your website, to a micro level view of a user on a specific page from a specific source. I genuinely have no complaints when it comes to Analytics doing the specific job it is built for.
Jeffrey Smith profile photo

Matomo Analytics (formerly Piwik)

If you want to easily track visitor behaviour anonymously on any website, and have the possibility to enhance the data by a good API, Piwik might be just the right thing for you. Piwik is an open source project, where participation is possible and welcome. By installing Piwik on your own server you will have all your statistical data in your own place and not in any cloud space of a third party company.
Hendrik Schaper profile photo

Pros

Google Analytics

  • Tracks clients along digital pipelines well.
  • Follows client behavior on your website effectively.
  • Excellent support for multiple websites.
Jeffrey Smith profile photo

Matomo Analytics (formerly Piwik)

  • Great customizable dashboard
  • Programming API for manually setting events
  • Privacy Features !!! (Data protection complies to German laws )
  • Quick and easy access to big statistical data
Hendrik Schaper profile photo

Cons

Google Analytics

  • There are some redundant systems in place.
  • Tracking isn't always consistent, but it's more accurate than competitors.
Jeffrey Smith profile photo

Matomo Analytics (formerly Piwik)

  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace profile photo

Likelihood to Renew

Google Analytics

Google Analytics 7.0
Based on 47 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
As stated before, Piwik is a great in-house or community alternative to Google Analytics. It allows you to tailor your usage data to your needs. Since it is a free application, the license will be renewed.
Andrew Meyer profile photo

Usability

Google Analytics

Google Analytics 7.0
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
For the intermediate user, the overall Piwik usability is pretty straight forward. If you are a beginner or novice, install and customization could prove to be a bit tedious. Especially when it comes to connecting geo-location data for tracking specifics. Overall though, straight from the dashboard you will get an immense amount of information. From there, the menu at the top breaks things down in more specifics.
Jeff Wallace profile photo

Support

Google Analytics

Google Analytics 5.7
Based on 20 answers
There is no phone support, but you can email, look up how to do everything in their help center, and also go on YouTube and see their videos. Many others have created videos on how to use it, setup goals, conversions, and much more. The overview videos from Google is great to begin with.
Sanjit Mandal profile photo

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Online Training

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Implementation

Google Analytics

Google Analytics 5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Google Analytics

A vendor that I had once worked with, Siteimprove, had an analytics tool that was very similar to GA. I used it a few times, but it didn't seem better to me than GA --which I already knew -- so I didn't see a need to learn a different tool
Jonathan Miltimore profile photo

Matomo Analytics (formerly Piwik)

We are a pretty small company and even smaller Marketing shop. We use tools from both Google and Bing but have not had the financial freedom to explore additional tools out there. I have looked at Moz and would really like to evaluate that one at some point. For real hard-core Analytics, look into the Adobe products such as Business Catalyst. I had the opportunity to experience that for a little while at a previous employer.
Jeff Wallace profile photo

Return on Investment

Google Analytics

  • POSITIVE: The overall understanding of how the site performs, end-users interact, and content gets digested is vital for any digital strategy and Google Analytics is a very reliable tool that can have as simple or complex of a utility as the user makes it.
Stefano M. Rivolta profile photo

Matomo Analytics (formerly Piwik)

  • Piwik has enabled us to determine the value of content offered for download
  • It is has provided a more granular view of geographical engagement
  • By having access to more data and insights, we are better able to guide our marketing efforts
Jeff Wallace profile photo

Screenshots

Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Additional Pricing Details

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

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