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Google Analytics vs. Mimecast Security Behavior Management

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Mimecast Security Behavior Management

    Score7.9 out of 10
    N/AMimecast Awareness Training equips security teams to identify and reduce human-driven risk across their entire organization. The security awareness and human risk management solution works to continuously inspire awareness, transform behavior, and reduce the likelihood of security incidents caused by human error.N/A
    Pricing
    Google AnalyticsMimecast Security Behavior Management
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsMimecast Security Behavior Management
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMimecast Security Behavior Management
    Considered Both Products
    Google
    No answer on this topic
    Mimecast
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    75%
    Would buy again
    9 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    83%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    82%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    82%
    Implementation went as expected
    9 Answers
    Features
    Google AnalyticsMimecast Security Behavior Management
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Mimecast Security Behavior Management
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Mimecast Security Behavior Management
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Security
    Comparison of Security features of Google Analytics and Mimecast Security Behavior Management
    Feature
    Google Analytics
    -
    Ratings
    Mimecast Security Behavior Management
    8.2
    12 Ratings
    6% below category average
    Single sign-on capability00 Ratings8.412 Ratings
    Role-based user permissions00 Ratings8.01 Ratings
    Security Awareness Training
    Comparison of Security Awareness Training features of Google Analytics and Mimecast Security Behavior Management
    Feature
    Google Analytics
    -
    Ratings
    Mimecast Security Behavior Management
    5.9
    12 Ratings
    37% below category average
    Training Content Library00 Ratings6.912 Ratings
    Multilingual Training Content00 Ratings5.15 Ratings
    Training Gamification00 Ratings7.01 Ratings
    Industry-Specific Security Training00 Ratings4.89 Ratings
    Individualized Security Training Plans00 Ratings5.710 Ratings
    Phishing Simulations00 Ratings7.810 Ratings
    Security Reporting00 Ratings5.212 Ratings
    Integration with Security Tech Stack00 Ratings4.811 Ratings
    Best Alternatives
    Google AnalyticsMimecast Security Behavior Management
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Hoxhunt
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Proofpoint Security Awareness Training
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMimecast Security Behavior Management
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.6
    (12 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    5.4
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    6.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    6.5
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google AnalyticsMimecast Security Behavior Management
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Mimecast
    Staff is the single most significant danger to the cyber security posture of an organization. Before implementing Mimecast Awareness Training, staff had almost no awareness or concept of IT security or the potential risks. Staff attitudes have improved dramatically since introducing Awareness Training.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Mimecast
    • It provides relatable situations in a humourous and entertaining manner
    • It provides a wide range of topics and scenarios
    • Users can easily access the platform and test their knowledge
    • It gives us great tools to capture which users are doing well and the ones needing more attention and safeguarding
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Mimecast
    • I would like to see better reporting for "Targeted Training"
    • Phishing Training Templates need to be more robust with the capability to spoof trusted domains.
    • Mimecast should also provide more Phishing Training Templates to customize.
    • To add custom modules to "Company Wide Training"
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Mimecast
    I’ve parked the slider at a solid 10 because the platform keeps proving its worth every quarter. Staff phishing‑click rates have plunged from double digits to low single digits, our audit team finally stopped chasing overdue modules, and—bonus—engagement surveys show people actually enjoy the bite‑sized, comedic flavoured content. The built‑in reporting lets me walk straight into the boardroom with clean metrics. Minimal admin, measurable behaviour change, and zero eye‑rolls from end‑users—hard to ask for more.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Mimecast
    I pegged usability at a full‑blown 10 because even my least tech‑savvy colleagues—think “still double‑clicks web links” level—navigate the portal without ringing the help‑desk. Single‑sign‑on drops them straight into the next module, the interface looks like Netflix for cyber nerds, and the progress bar shouts “two minutes left” instead of burying them in menus. On the admin side, I spin up campaigns in three clicks, clone content on the fly, and the drag‑and‑drop scheduling means I can rejig a whole quarter’s plan during the time it takes the kettle to boil. Zero training manuals, zero grumbles, zero excuses—just smooth sailing from login to completion.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Mimecast
    Its the best, hands down. Great, easy to use and on point content that injects some humour into the training makes it relevent whilst staying engaging. We have seen our engagement scores almost double since using Mimecast, with completion rates across the buisness above 90% compared to previous scores on less than 50%.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Mimecast
    The product is quick and responsive. Emails alert the staff of new training content and provides a direct link to the training video. They watch, learn and than answer a brief question to test their knowledge. This feeds into the users risk profile in which additional training can be automatically applied based on a risk scores.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Mimecast
    We have had a couple of instances where we needed to contact customer support for our minecast cyber awareness training. The team were great and easy to deal with. The problem in itself was minor, and turned out to be our issues and understanding setup, however the mimecase team walked us through the issue and it was resolved exceptionally quick.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Mimecast
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Mimecast
    I gave implementation a rock‑solid 10 because, frankly, it was smoother than a servo sausage roll at 2 a.m. SSO clicked in on the first try, directory sync hoovered up all the user data without mangling job titles, and change comms went out on time—no “surprise training” backlash. Key insight: involve your internal comms or HR crew from day zero so the launch emails feel like a friendly nudge, not a phishing attempt. We also ran a pilot with our most cynical techs; their nit‑picks helped us tweak permissions before unleashing it on the masses. Finally, schedule the baseline phishing test after staff receive the kickoff memo—sounds obvious, but it spares you the angry “gotcha” emails and makes the resulting metrics actually meaningful.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Mimecast
    Mimecast's content is much higher quality. KnowBe4's sales tactics are much more pushy. Customer service has been better with Mimecast in general, though Mimecast's UX/UI is a lot more confusing a less user-friendly to navigate than KnowBe4. It is difficult to group individuals together, let alone manage if the directory integration is not used.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Mimecast
    Honestly, the pricing model is about as painless as a public‑holiday Monday—straightforward per‑user cost, no sneaky “module packs” hiding in the fine print, and the nonprofit discount went down a treat. If I had to nit‑pick for the sake of continuous improvement, I’d love two tweaks:


    Seat‑band granularity. The jump between tiers can feel like falling off a cliff when you’re hovering near the threshold; a smaller step (say, every 50 users) would soften the blow on fast‑growing teams.


    Mid‑term seat reductions. We negotiated a generous +10 % buffer, but if headcount ever drops, a pro‑rata credit instead of waiting for renewal would be ace.


    Minor quibbles, though—the value’s still a raging 10/10.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Mimecast
    Mimecast Awareness Training is so easy to use, a child could set it up. One of the major benefits of the platform is its ability to easily prepare a years worth of content. As new users enter the organisation, its integration with Microsoft makes it easy to onboard the user and have then catch up on training.
    Incentivized
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    Professional Services
    Google
    No answers on this topic
    Mimecast
    I’m handing professional services a loud 10 because they rocked up like a pit‑crew at Bathurst and had us race‑ready in record time. Two half‑day workshops, and suddenly we’d nailed SSO, tuned the Azure AD connector, and had a fistful of custom phishing templates dripping with Aussie‑isms (Bunnings receipts, anyone?). Their consultant even whipped up a cheeky PowerShell script to clean up dodgy display‑name attributes, saving our sys‑ops hours of beard‑scratching. On top of that, they translated our dull “Information Handling” policy into bite‑sized language for the learner splash screens—legal loved it, staff actually read it. Zero scope creep, crystal‑clear handover docs, and follow‑up calls that felt more like mentoring than billable hours. Worth every cent.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Mimecast
    • We have established a measurable increase in awareness for users to the business
    • Quicker onboarding for new employees and getting up to speed in terms of awareness
    • Real world reduction in users live bad links and bad email interaction
    Incentivized
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    ScreenShots