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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    NETSCOUT nGeniusONE

    Score9.4 out of 10
    N/ANETSCOUT’s nGeniousONE is a platform designed to monitor enterprise-level networks. It includes standard monitoring capabilities, as well as advanced inspection and analytics features.N/A
    Pricing
    Google AnalyticsNETSCOUT nGeniusONE
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsNETSCOUT nGeniusONE
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsNETSCOUT nGeniusONE
    Considered Both Products
    Google
    No answer on this topic
    NETSCOUT
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsNETSCOUT nGeniusONE
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and NETSCOUT nGeniusONE
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    NETSCOUT nGeniusONE
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Network Performance Monitoring
    Comparison of Network Performance Monitoring features of Google Analytics and NETSCOUT nGeniusONE
    Feature
    Google Analytics
    -
    Ratings
    NETSCOUT nGeniusONE
    8.7
    6 Ratings
    9% above category average
    Automated network device discovery00 Ratings10.03 Ratings
    Network monitoring00 Ratings10.06 Ratings
    Baseline threshold calculation00 Ratings8.05 Ratings
    Alerts00 Ratings8.06 Ratings
    Network capacity planning00 Ratings7.06 Ratings
    Packet capture analysis00 Ratings10.06 Ratings
    Network mapping00 Ratings9.05 Ratings
    Customizable reports00 Ratings8.06 Ratings
    Wireless infrastructure monitoring00 Ratings9.03 Ratings
    Hardware health monitoring00 Ratings8.03 Ratings
    Best Alternatives
    Google AnalyticsNETSCOUT nGeniusONE
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Auvik
    Score8.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    PingPlotter
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Nmap
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsNETSCOUT nGeniusONE
    Likelihood to Recommend
    8.5
    (193 ratings)
    10.0
    (6 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    6.5
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.5
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsNETSCOUT nGeniusONE
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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    NETSCOUT
    NETSCOUT nGeniusONE is a great network performance monitoring tool as it helps to trace the path of packet and to identify the exact place where the packet is loss. It is well suited in scenarios where the organization have large network and they need continuous monitoring because loss of connectivity may lead to serious financial loss in sectors like banking, hospitals. The network performance and connectivity needs to be stable for proper execution of transactions, bookings, data transfer and other critical task. Performance monitoring of large enterprise is a big task and doing that manually requires very much effort, but with NETSCOUT nGeniusONE it becomes easy. It is not well suited in scenarios where there is small network and they can survive if any link flaps for small duration of time.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    NETSCOUT
    • NetScout nGeniusONE can help to deep dive into the packet layer, help to identify the real network and service performance problems in the protocol layer. We have been using NetScout nGeniusONE as the main monitoring solution for the mobile network for many years.
    • I have recently use NetScout nGeniusONE to support problem troubleshooting for a customer issue complaining of slow application connection into our Datacenter services. it was easy to use NetScout nGeniusONE to capture the problematic connection sessions by using various type of filters and export a pcap file for further analysis.
    • I‘ve also use NetScout nGeniusONE to investigate an NBN connection issue which was intermittent and hard to capture, however, by using NetScout nGeniusONE it was easy to go back to the history capture and logs, so we won't miss any important leads.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    NETSCOUT
    • Better access to resources
    • Pricing in this niche market is very high, hard for the little guy to take advantage of these solutions
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    NETSCOUT
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    NETSCOUT
    Requires quite a bit of training not only for config but to use. Highly recommend having a SME come in from Netscout to help initially for these. Once you learn the UI, it’s much better to use but is not intuitive.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    NETSCOUT
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    NETSCOUT
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    NETSCOUT
    If you spend the right amount of money with them they work very close to you to support your needs. I ignore how they work in companies with lower expenses on their products. NetScout is not a very dynamic introducing platform with enhancements that their customers need. We contract their professional services so support level is good, although too pricey from my perspective.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    NETSCOUT
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    NETSCOUT
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    NETSCOUT
    Wireshark has been around for years and has been used primarily for packet analyzing. NetScout does this and goes above and beyond with the graphics interface analyzes and customer filtering for packet analyzes. You can go straight to the packet analyze within NetScout but you will find that to be more work, this would be like starting with Wireshark. Instead, begin with the graphical interface to narrow down the traffic, a visual effect. Then go to the packet analyzer, time saver. As for PRTG, it's a NetFlow/SNMP collector with a quick and dirty look at traffic but lacks the tools to dig into the information it provides.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    NETSCOUT
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    NETSCOUT
    • NETSCOUT nGeniusONE is the best tool and very profitable for our organization as it helped in to reduce the manual effort of engineers to track the Network flaps and connectivity issue.
    • Return on investment for this product is quiet good as of now and we have achieved 80% ROI till now and we are very much confident that we will achieve the full ROI.
    • It has helped in cost cutting as we need only few network admin and engineers to track the discovery, behavior and connectivity. Earlier we need a lot of employee to do that due to which the organization may suffer some financial loss.
    Incentivized
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    ScreenShots