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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Oracle Sales

    Score8.9 out of 10
    N/AOracle Sales guides sellers with intelligent recommendations to help them focus on the most valuable prospects at the right time. These machine learning-based CRM selling tools center around clean, complete customer data from internal and external sources.

    $65

    Per User Per Month

    Pricing
    Google AnalyticsOracle Sales
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Professional
    $65.00
    Per User Per Month
    Standard
    $100.00
    Per User Per Month
    Enterprise
    $200.00
    Per User Per Month
    Premium
    $300.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Google AnalyticsOracle Sales
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsOracle Sales
    Considered Both Products
    Google
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    83%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    83%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    89%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    Google AnalyticsOracle Sales
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Oracle Sales
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    7.6
    17 Ratings
    3% below category average
    Customer data management / contact management00 Ratings7.017 Ratings
    Workflow management00 Ratings8.016 Ratings
    Territory management00 Ratings7.716 Ratings
    Opportunity management00 Ratings7.815 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.014 Ratings
    Contract management00 Ratings7.914 Ratings
    Quote & order management00 Ratings6.116 Ratings
    Interaction tracking00 Ratings7.014 Ratings
    Channel / partner relationship management00 Ratings8.013 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    5.8
    15 Ratings
    28% below category average
    Case management00 Ratings5.615 Ratings
    Call center management00 Ratings6.412 Ratings
    Help desk management00 Ratings5.313 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    8.5
    13 Ratings
    9% above category average
    Lead management00 Ratings9.013 Ratings
    Email marketing00 Ratings8.012 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    7.6
    14 Ratings
    1% below category average
    Task management00 Ratings6.513 Ratings
    Billing and invoicing management00 Ratings8.02 Ratings
    Reporting00 Ratings8.414 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    8.1
    16 Ratings
    6% above category average
    Forecasting00 Ratings7.715 Ratings
    Pipeline visualization00 Ratings7.515 Ratings
    Customizable reports00 Ratings9.116 Ratings
    Customization
    Comparison of Customization features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    5.6
    17 Ratings
    31% below category average
    Custom fields00 Ratings5.617 Ratings
    Custom objects00 Ratings5.617 Ratings
    Scripting environment00 Ratings6.315 Ratings
    API for custom integration00 Ratings5.016 Ratings
    Security
    Comparison of Security features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    8.7
    18 Ratings
    4% above category average
    Single sign-on capability00 Ratings8.017 Ratings
    Role-based user permissions00 Ratings9.317 Ratings
    Social CRM
    Comparison of Social CRM features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    10.0
    11 Ratings
    28% above category average
    Social data00 Ratings10.011 Ratings
    Social engagement00 Ratings10.011 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    7.8
    14 Ratings
    3% above category average
    Marketing automation00 Ratings8.013 Ratings
    Compensation management00 Ratings7.612 Ratings
    Platform
    Comparison of Platform features of Google Analytics and Oracle Sales
    Feature
    Google Analytics
    -
    Ratings
    Oracle Sales
    7.5
    16 Ratings
    2% below category average
    Mobile access00 Ratings7.516 Ratings
    Best Alternatives
    Google AnalyticsOracle Sales
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Agentforce Sales
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsOracle Sales
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.4
    (40 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    5.7
    (13 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.3
    (10 ratings)
    Online Training
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    5.0
    (16 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google AnalyticsOracle Sales
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Oracle
    Excellent as a customer relationship management tool, sales forecasting, building better sales plan for the entire deal lifecycle using critical and complex data, a 360-degree comprehensive view of vendors, partners, customers. Ensuring high standards and consistency is maintained in pricing so that quotes are competitive for prospective customers. At the end of the day, this is an excellent tool for selling and closing deals while being able to access needed information in one place.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Oracle
    • Easy to sell products[.]
    • Build customers and make customer hub[.]
    • Tracking the sales cycle from marketing to sell the product[.]
    • Build Reports and Anayltics related to opportunities, leads, and service requests[.]
    • Getting customers issues after and before selling[.]
    • High ability to integrate with Oracles other products and 3rd products using Rest and Soap APIs[.]
    • Restrict users using RBAC role based access[.]
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Oracle
    • I would like to see more integration with other CRMs such as Salesforce.
    • We have each business unit built into Salesforce and it can track the amount of gross profit that flows through our Oracle database. It then further it trickles to each sales rep and what they've closed during their time at the company. These figures are not always accurate.
    • It be difficult navigating to accounts and drilling down into each specific customer to understand details.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Oracle
    Overall our organization has completely moved to Oracle CX Sales and now is able to utilize the latest technology backed by AI to provide a much better experience to customers and saving money at the same time. So it's a Win-Win situation. I believe there is a slight learning curve to derive [the] full value out of this but once you are there, you can delight your customers.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Oracle
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Oracle
    Some of the more complex customer reports we have created are slow to run at times.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Oracle
    The support the Oracle team gives is generally very good. They are patient, willing to help, and their training methods are collaborative and inclusive. They have conducted multiple support sessions and it’s always been a great user experience. The stellar team [is] always on hand to lend support when the right time comes and their helpdesk is always on hand to help.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Oracle
    Excellent online training material. On-demand always helps to access anytime, anywhere. Also, it is essential that in this day and age, video tutorials with actual product screenshots make the learning more useful and fun at the same time. Certifications help test knowledge gained during these tutorial sessions. This was a blessing for fresh users.
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Oracle
    If you have never used a CRM program is is hard to know exactly what you need. We had lots of changes during implementation and even more afterward once the users started working in it everyday. Also the partner we used didn't inform us about Allotments and not being able to Batch delete custom objects (you can now in recent releases). There were so many unknowns, that if I had it to do over, I would educate myself more and ask more questions of the partner that we used for implementation.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Oracle
    As compared to other CRM, this happens to be one of the best and most affordable as there are some cons, but the pros are great, and I have seen an increase in sales by using this platform. It works great for the sales process from start to end, like lead generation to closure.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Oracle
    When we purchased this system it was one of the more expensive options in the market. However, with an adjustment in service and a relative price structure, this has become a lot more cost-effective over the past few years. It’s now more of a middle-ranking in the pricing structure and I would definitely say this is value for money.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Oracle
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Oracle
    • We can very easily pull up a customer's order and provide any detail they need. The time this saves compared to manually tracking customer orders and accounts is incredible.
    • Knowing exactly who is contacting customer service and what their orders status is before answering the calls makes the customer service reps job much easier than before.
    Incentivized
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    ScreenShots

    Oracle Sales Screenshots

    Screenshot of Task Based Home PageScreenshot of MobileScreenshot of Sales AssistantScreenshot of Sales ForecastingScreenshot of Win Probability