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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Proofpoint Email Protection

    Score8.3 out of 10
    N/AProofpoint Email Protection is available as an on-premise or cloud based solution and blocks unwanted, malicious and impostor emails with granular search capabilities and visibility into all messages. Outbound controls include encryption and data loss prevention, while continuity capabilities ensure business communications can continue as normal in the event of an email outage. With Proofpoint's Email Protection, you can protect your people, data, and brand from today’s threats…N/A
    Pricing
    Google AnalyticsProofpoint Email Protection
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsProofpoint Email Protection
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsProofpoint Email Protection
    Considered Both Products
    Google
    No answer on this topic
    Proofpoint
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    Google AnalyticsProofpoint Email Protection
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Proofpoint Email Protection
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Proofpoint Email Protection
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Secure Email Gateway
    Comparison of Secure Email Gateway features of Google Analytics and Proofpoint Email Protection
    Feature
    Google Analytics
    -
    Ratings
    Proofpoint Email Protection
    8.0
    79 Ratings
    5% below category average
    Anti-malware00 Ratings10.077 Ratings
    Customizability00 Ratings7.076 Ratings
    Data Loss Protection00 Ratings6.049 Ratings
    Threat Detection00 Ratings8.076 Ratings
    Sandboxing00 Ratings7.058 Ratings
    End-to-End Encryption00 Ratings10.059 Ratings
    Management Tools00 Ratings8.075 Ratings
    Best Alternatives
    Google AnalyticsProofpoint Email Protection
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Sophos Email
    Score9.1 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Sophos Email
    Score9.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Microsoft Exchange
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsProofpoint Email Protection
    Likelihood to Recommend
    8.5
    (193 ratings)
    10.0
    (96 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (3 ratings)
    Availability
    10.0
    (4 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.3
    (5 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsProofpoint Email Protection
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Proofpoint
    Well suited: Proofpoint does a pretty good job at protecting us from spam emails. I was able to block a lot of emails coming from SendGrid by blocking SendGrid emails with a custom spam filter. However, SendGrid has a lot of legit emails too so I was able to create another rule to allow those emails from certain people, then block the rest. That way business need was met but spam emails are blocked. Less Appropriate If you are trying to monitor internal to internal emails Proofpoint is probably a little over featured for that.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Proofpoint
    • Spam - catches these emails before hitting the inbox.
    • Daily digest - provides users with a list of the emails that were blocked and allows them to choose to release them if they are legitimate emails.
    • Ensures that emails coming into our organization is safe for our users and verifies the email is coming from stated senders email server.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Proofpoint
    • Proofpoint could offer more frequent training opportunities to customers at all levels of expertise.
    • Proofpoint can always continue to strive to keep its product a leader in the industry.
    • Proofpoint's support site could be overhauled to provide a more logical flow.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Proofpoint
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Proofpoint
    Very robust and solid product in protecting our emails. The engineers who assisted with our implementation was very knowledgable and great to work with. Easy to use by end-users. Administration and management are also easy for IT. Great dashboard and reporting tools for business reviews.
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Proofpoint
    There were no appliance errors or unplanned outages during five years of operation.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Proofpoint
    Most important thing is the performance of processing mails. Even in a complex environment the system keeps performing on a very high Level.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Proofpoint
    We use ProofPoint support quite often to fix issues and assist with setting up features and rules. Each time we have created a ticket, they have been very helpful and respectful. Each ticket has been treated with the appropriate SLA time and attention. We also enjoy the regular check-ins from the engineers when tickets are open but we get busy with other tasks.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Proofpoint
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Proofpoint
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Proofpoint
    We previously used halon anti-spam, which lasted us well until our organization really started to grow and it was not able to keep up with the amount of mail we were receiving. The support is also nothing compared to Proofpoint's professional services offering. Halon was also not able to have the complex rules that Proofpoint can offer.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Proofpoint
    You can add a lot of agents to your environment if you need them. And you can operate hardware appliances and virtual appliances in the same cluster.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Proofpoint
    • Having easy-to-reach backups of all employee emails has made Proofpoint worth it by itself. That plus the countless times that spam/malicious emails did not make it through to the intended person that could have potentially cost the organization a lot of money.
    Incentivized
    Read full review
    ScreenShots