Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
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Splunk Observability Cloud
Score 8.2 out of 10
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Splunk Observability Cloud aims to enable operational agility and better customer experience through real-time AI-driven streaming analytics allowing accurate alerts in seconds. It is designed to shorten MTTD and MTTR by providing real-time visibility into cloud infrastructure and services.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Its great if you need real-time visibility across complex or regulated environments. Also strong for hybrid or multi-cloud setups where uptime, observability and fast IR are required. It’s probably overkill for smaller teams or environments that don’t have constant changes or compliance reporting needs. It's expensive and has a steep learning curve. Also, in my opinion, do not get yourself into a consumption based model. Costs can certainly get out of control quickly.
The first one is its Kubernetes container monitoring.
I really like this features because as we know how much K8s is vast and to manually monitor each part of the Kubernetes it takes so much time but Splunk Observability Cloud makes it easier. And even once we integrate K8s with Splunk Observability Cloud it gives us some prebuilt dashboards which gives holistic view of our Cluster and its nodes, pods, etc.
The dashbaord feature of Splunk Observability Cloud, it gives us full flexibility to customize our dashboard with a wide range of predefined chart types.
Now it also supports OTEL, which is a plus point for observability. As now everyone is moving towards Otel and in current market there are only few tools who supports OTEL based integrations, Splunk Observability Cloud is one out of them.
You can use table-like functionality to generate dashboards, but these queries are heavy on the system.
It could be easier to give insight into what type of line parsing is used for specific documents in a company-managed environment and/or show ways to gain the insights needed.
I would like to see ways to anonymize specific data for shared reports without pre-formatting this in a dashboard on which reports could be based.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Good: Stable system with low error rate Easy to use for simple use cases Bad: UI is not very clear for complex usage Mobile view (when logged in from phone) is bad No library for .net
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
When there is an issue, it’s a win if one can easily identify the root cause. To do the same, it should allow the user to dig deep with multiple data points and compare the data and identify the anomaly. In this use case, it’s good to drive from Splunk 011y.
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Splunk Infrastructure Monitoring provides far superior options for anybody using a complex hybrid multi-cloud environment and allows both your SOC and NOC to work together on the same data while driving their own insights. We found other products are still in the old world view of servers and agents residing together within a single data centre, but modern apps are no longer like this.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
