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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Vimeo

    Score8.9 out of 10
    N/AVimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.

    $9

    per month

    Pricing
    Google AnalyticsVimeo
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Starter
    $9
    per month
    Standard
    $25
    per month
    Advanced
    $65
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Google AnalyticsVimeo
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsVimeo
    Considered Both Products
    Google
    No answer on this topic
    Vimeo
    Chose Vimeo
    Vimeo Pro (VP) delivers a user interface more friendly towards professional videographers. There seem to be less ads on VP than on YouTube videos, which our viewers appreciate. Higher quality content can be directly uploaded through Final Cut Pro. VP automatically hyperlinks …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    67%
    Would buy again
    14 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    68%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    76%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    47%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    88%
    Implementation went as expected
    15 Answers
    Features
    Google AnalyticsVimeo
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Vimeo
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Vimeo
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Video Marketing
    Comparison of Video Marketing features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    5.3
    39 Ratings
    35% below category average
    Lead generation00 Ratings6.022 Ratings
    Video personalization00 Ratings6.635 Ratings
    eCommerce00 Ratings3.013 Ratings
    Support for advertisements00 Ratings2.914 Ratings
    Video SEO00 Ratings6.629 Ratings
    Integration to Marketing Automation00 Ratings7.022 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    2.8
    11 Ratings
    75% below category average
    Integration to Salesforce.com00 Ratings1.06 Ratings
    Integration to Marketo00 Ratings1.06 Ratings
    Integration to HubSpot00 Ratings1.06 Ratings
    Integration to Eloqua00 Ratings1.04 Ratings
    Integration to LMS00 Ratings10.08 Ratings
    Video Security
    Comparison of Video Security features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    9.0
    40 Ratings
    5% above category average
    Video access controls00 Ratings8.640 Ratings
    User management00 Ratings8.937 Ratings
    Video link sharing00 Ratings10.038 Ratings
    Internal video00 Ratings8.636 Ratings
    External video00 Ratings8.637 Ratings
    Video Player
    Comparison of Video Player features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    8.3
    41 Ratings
    1% above category average
    Player customization00 Ratings7.433 Ratings
    Embedded videos00 Ratings8.440 Ratings
    Video quality / Bandwidth controls00 Ratings8.639 Ratings
    Mobile compatibility00 Ratings8.940 Ratings
    Video Analytics
    Comparison of Video Analytics features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    9.0
    36 Ratings
    13% above category average
    A/B testing00 Ratings7.914 Ratings
    Streaming quality reports00 Ratings9.018 Ratings
    Per viewer tracking00 Ratings9.525 Ratings
    Per video tracking00 Ratings9.531 Ratings
    Video analytics dashboard00 Ratings9.029 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    9.2
    40 Ratings
    7% above category average
    On-Demand video00 Ratings10.024 Ratings
    Live streaming00 Ratings10.015 Ratings
    Impact of streaming on network00 Ratings10.020 Ratings
    Video upload & format support00 Ratings9.537 Ratings
    Video library / File management00 Ratings7.136 Ratings
    Video portal00 Ratings9.026 Ratings
    Video Engagement
    Comparison of Video Engagement features of Google Analytics and Vimeo
    Feature
    Google Analytics
    -
    Ratings
    Vimeo
    4.9
    27 Ratings
    47% below category average
    Audience polling00 Ratings1.16 Ratings
    Audience Q&A / Live chat00 Ratings6.88 Ratings
    Video comments00 Ratings6.827 Ratings
    Best Alternatives
    Google AnalyticsVimeo
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Vidyard
    Score8.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Vidyard
    Score8.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Panopto
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsVimeo
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.1
    (44 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.4
    (4 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    5.0
    (10 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    9.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    5.0
    (1 ratings)
    User Testimonials
    Google AnalyticsVimeo
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Vimeo
    For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Vimeo
    • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
    • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
    • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Vimeo
    • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
    • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
    • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Vimeo
    I usually extract the links of all lectures from the embed code, but now Vimeo is not allowing that feature. Instead, I have to copy the whole embed code and then extract the URL from the embed code separately. This process has become cumbersome and a bit of hassle since I don't need the whole embed code.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Vimeo
    The design is clean and intuitive for the most part, which allows for ease of use by both novice and experience users. We are grateful for the ways that the front-end video player is easy to navigate and intuitive to use, and the backend is generally designed the same way. Tools and options are where you expect to find them, and it was easy to navigate the storage on the backend through folders and content filters
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Vimeo
    I use Vimeo all the time, and never had any issues with the system.
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Vimeo
    Vimeo does well in performance with systems with ease. I have not encountered any issues with loading pages or slowing down in other software or systems.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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    Vimeo
    Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Vimeo
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Vimeo
    Vimeo does provide the legwork of content curation and management of sources. The quality of content is not bad from a viewer's point of view. I think the analytics could use a little bit of improvement, only because my department has a lot of users.
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Vimeo
    YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Vimeo
    Nothing that I could think of. Maybe changing the way of extracting the URL's from the embed codes.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Vimeo
    Vimeo does well with integrating videos in the Absorb LMS that I currently manage.
    Incentivized
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    Professional Services
    Google
    No answers on this topic
    Vimeo
    Everything works fine in Vimeo, and the users like the quality and sound of the lectures when viewed on Absorb LMS. They can view the lectures on the desktop and mobile devices.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Vimeo
    • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
    • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
    • The tool has allowed students in other countries to access content faster.
    • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
    Incentivized
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    ScreenShots