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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Visier People

    Score8.2 out of 10
    Enterprise companies (1,001+ employees)
    Visier aims to give organizations a "Workforce AI Edge:" A set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate employee productivity, and win by adapting to change faster. The company offers people analytics, workforce planning, and compensation allocation. All Visier technology is underpinned by its Real-time People Data Platform, which uses AI to unlock the business-transforming potential of people data, work data, and the fusion…N/A
    Pricing
    Google AnalyticsVisier People
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsVisier People
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsVisier People
    Considered Both Products
    Google
    No answer on this topic
    Visier
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    83%
    Implementation went as expected
    10 Answers
    Features
    Google AnalyticsVisier People
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Visier People
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Visier People
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Workforce Analytics
    Comparison of Workforce Analytics features of Google Analytics and Visier People
    Feature
    Google Analytics
    -
    Ratings
    Visier People
    8.0
    50 Ratings
    5% below category average
    Automated data collection00 Ratings8.750 Ratings
    Data analysis00 Ratings8.750 Ratings
    Data integration00 Ratings8.650 Ratings
    Predictive analytics00 Ratings5.743 Ratings
    Benchmarking00 Ratings6.749 Ratings
    Report designer00 Ratings8.750 Ratings
    Pre-built content00 Ratings8.350 Ratings
    Data management00 Ratings8.748 Ratings
    Self-service insights00 Ratings8.048 Ratings
    Best Alternatives
    Google AnalyticsVisier People
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    ActivTrak
    Score8.6 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Predictive Index Behavioral Assessment
    Score9.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Workday Prism Analytics
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsVisier People
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.7
    (52 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    8.7
    (9 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsVisier People
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Visier
    Visier People is well-suited for organizations that require the ability to record thorough information on analytics of the company, and to have the change of measuring training's productivity impact. The software isn't well-suited for those who tend to feature a lot of models into the software as the platform doesn't record/support most models, so some data isn't able to be recorded.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Visier
    • The database is very complete and detailed, thus being able to enhance a deep analysis of each user.
    • The Visier dashboard is extremely attractive and friendly, helping staff understand every detail of the analyzes conducted on the company's workforce.
    • Despite not being a great and complete solution to work with HR within this platform, however, data can be shared to exchange information between the head of each department of the company and HR staff and to speed up the analysis process and determine what to do with a low-performing employee.
    • It excellently determines the productivity of each employee and also determines risk by monitoring patterns and behavior.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Visier
    • Visier is a people analytics tool, so all data points are tied to employees. It can be difficult to analyze data points that aren't tied to employees (e.g., certain job data) since the data is driven by people metrics.
    • Visier releases updates quarterly. While this cadence does provide room for updates and enhances to be implemented in the tool throughout the year, other software providers operate on a more continuous update schedule.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Visier
    It is a software with great resources, it increases the possibility that the entire workforce is productive, it gives us quick answers, it is the most powerful workforce analysis software that exists so far.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Visier
    Visier People makes it very easy for all end users to go in and see, pull, or dig in to their data where previously my team would have to pull or schedule a report of the data to each user. It is also very fast in updating charts/analyses when changing or adding filters, which makes the ease of use better. Last, the charts and analyses are very visually appeasing, making users want to use the platform more.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Visier
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Visier
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Visier
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Visier
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Visier
    Visier can move as quickly or as slowly as the client needs. The topic-by-topic approach separates the project in clear phases and allows for focus on specific data. Depending on the size of the implementation team, implementation could move more rapidly if the subject matter experts are responsible for the individual topic data sets.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Visier
    Visier People has a user-friendly interface and easy-to-use virtualization as compared to other similar tools available in the market. It also provides multiple prebuild templates for HR and workforce analytics which reduces the time and effort required for manual implementation. It can seamlessly be integrated with other ranges of HR and business systems to make it easier for organizations to centralize the workforce and HR data for analysis.
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Visier
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Visier
    • In one case, we were able to realize a 25% reduction in turnover in a key job group by leveraging the insights we derived from Visier workforce analytics.
    • In one case, we were able to identify key turnover trends that would place a business' strategy at risk (due to the fact that turnover was in revenue-generating roles).
    • In both businesses I've used Visier, we were able to significantly reduce manual reporting (by more than 80%), enabling our data analysts to do more consultative work (vs. query generating work) with HR business partners.
    Incentivized
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    ScreenShots

    Visier People Screenshots

    Screenshot of Visier People: Learning helps make sense of the complex learning landscape.  Visier People helps spot trends in the sea of records from micro-learning and self-sourced learning activities being pursued by a workforce, and gives shape to the thousands of xAPI statements from LRS. The platform centralizes learning records and identifies which sources are producing the most compelling training to understand the full impact of all a workforce's learning activity.Screenshot of Visier People: Organization provides foundational insights for the organization around employee demographics, diversity, organizational structure, starts, and exits - as well as benchmarking against other Visier organizations with Visier Benchmark’s 10 million+ employee records.Screenshot of Visier People: Workforce helps find the optimal balance when an organization is powered by the hourly worker. Unifying labor data - time, pay, safety, productivity - Visier People helps to discover how hours worked, productivity, and employees’ well-being connect together. Users can then take action on insights into absenteeism, case management, overtime, and worker safety.