Google Business Profile vs. Google Workspace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 9.5 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
Pricing
Google Business ProfileGoogle Workspace
Editions & Modules
No answers on this topic
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Google Business ProfileGoogle Workspace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Business ProfileGoogle Workspace
Considered Both Products
Google Business Profile
Chose Google Business Profile
There are some products that try to do what google my business does, but none compare. Yelp, yellow pages, a smattering of alternative listing sites try to do this, but unless you want integration with google maps and your own knowledge box (on [the] search page) Google My …
Google Workspace

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Google Business ProfileGoogle Workspace
Small Businesses
Semrush
Semrush
Score 8.6 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.6 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Enterprises

No answers on this topic

Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileGoogle Workspace
Likelihood to Recommend
9.6
(46 ratings)
9.0
(113 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(4 ratings)
Usability
10.0
(1 ratings)
9.1
(5 ratings)
Support Rating
6.0
(1 ratings)
3.4
(12 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Google Business ProfileGoogle Workspace
Likelihood to Recommend
Google
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Google
Since our company is structured around Google Workspace at the moment, it is well suited for our entire workflow. I do have concerns though, for when it comes time for our company to have our own intranet built and how well the data migration will be from Google Workspace to that intranet that gets built.
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Pros
Google
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
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Google
  • Google's service integration is seamless. Sharing files and documents with team members and clients couldn't be simpler. We can limit file sharing and access as needed.
  • As expected, Google Workspace integrates perfectly with Android phones allowing for a seamless mobile experience. Integration with iOS is also good.
  • Spam protection is second to none. I cannot remember ever finding a spam message in my inbox!
  • Google has a good reputation for email deliverability making it less likely your outbound mail ends up in someone's spam folder.
  • Google Workspace allows you to host multiple domains and alias domains on your account.
  • There is a robust set of tools to allow routing of mail to different mailboxes.
  • Collaboration is so easy with Workplace. Real time editing of documents is flawless. When chatting with collaborators, I can see their changes as they make them with no delay.
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Cons
Google
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
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Google
  • I have several Workspace accounts, and it can be kind of annoying to switch between them. For example, if I click in my work email but my Chrome defaults to my personal Workspace, I have to open the file differently or log in and out of the other account.
  • Meet is my least favorite feature. I find it very subpar to Zoom in both ease and picture resolution. It's harder to tell when you're sharing your screen and you can't see comments if you're presenting.
  • Google My Business can be difficult to navigate. I frequently forget where features are and have to hunt around for them.
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Likelihood to Renew
Google
No answers on this topic
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Usability
Google
Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
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Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Support Rating
Google
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
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Implementation Rating
Google
No answers on this topic
Google
nothing to say
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Alternatives Considered
Google
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
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Google
They are different. Over the years, one has had better support than the other. Google support is good, there have been times Microsoft support was awful, and times when it was significantly better. For me, Outlook is just a drain on resources. Word is that my primary word processor anyway, so I don't feel like I'm losing much. SharePoint seems capable of a lot, and exchange certainly is capable of a lot, but it requires so much configuration, even for a small business, that return on investment seems quicker and easier with Google Workspace. For those who absolutely need a completely Microsoft environment, Office 365 has that, Google Workspace does not. Still, I prefer Google Workspace over Office 365.
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Return on Investment
Google
  • Generate organic traffic
  • Promotion of our business and services locally
  • Increase visibility and ranking by Google Search
  • Collecting customer reviews
  • Another way to promote our business by sharing content directly to Google
  • Good analytics
  • Adds credibility to our business and brand
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Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
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ScreenShots