Google Business Profile vs. Google Workspace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 8.2 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
Pricing
Google Business ProfileGoogle Workspace
Editions & Modules
No answers on this topic
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Google Business ProfileGoogle Workspace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Business ProfileGoogle Workspace
Considered Both Products
Google Business Profile
Chose Google Business Profile
There are some products that try to do what google my business does, but none compare. Yelp, yellow pages, a smattering of alternative listing sites try to do this, but unless you want integration with google maps and your own knowledge box (on [the] search page) Google My …
Google Workspace

No answer on this topic

Best Alternatives
Google Business ProfileGoogle Workspace
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.7 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Enterprises

No answers on this topic

Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileGoogle Workspace
Likelihood to Recommend
10.0
(47 ratings)
8.7
(120 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(5 ratings)
Usability
10.0
(2 ratings)
8.6
(11 ratings)
Support Rating
6.0
(1 ratings)
2.2
(12 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Google Business ProfileGoogle Workspace
Likelihood to Recommend
Google
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Google
I find that google workspace covers all the bases that I would need my day to day work solution to offer. Workspace is perfect if you're someone working in sales who regularly sets up and hosts meetings. The meet solution is reliable, the transcription through Gemini is almost always perfect, and the recording function is easy to use. Calendar backs this up well by being simple and easy to use. Although having the ability to share your calendar link for people to book in meetings would elevate this further. You can also never go wrong with Gmail, it is reliable, has strong spam filters and rarely ever goes down. On the flip side, despite Docs, Slides and Sheets covering the basic functionalities that you would need to create a good base level of documents, it does lack some advanced functionalities that other providers offer. Especially in Sheets, I use sheets regularly for importing and exporting data for cold outreach, it works perfectly fine for this, but if you were looking to start creating dashboards etc using sheets as the base for this, it can start to get a bit tricky and limited.
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Pros
Google
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
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Google
  • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
  • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
  • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
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Cons
Google
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
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Google
  • Pricing is a little bit higher than other services
  • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
  • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
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Likelihood to Renew
Google
No answers on this topic
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Usability
Google
It's a super smooth & easy to use platform that allows it's users to quickly update / display important things regarding their business. ex: holiday closures, special hours, promotional items / sales
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Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Support Rating
Google
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
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Implementation Rating
Google
No answers on this topic
Google
nothing to say
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Alternatives Considered
Google
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
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Google
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
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Return on Investment
Google
  • Generate organic traffic
  • Promotion of our business and services locally
  • Increase visibility and ranking by Google Search
  • Collecting customer reviews
  • Another way to promote our business by sharing content directly to Google
  • Good analytics
  • Adds credibility to our business and brand
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Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
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ScreenShots