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Google Cloud Customer Experience Agent Studio (CX Agent Studio) vs. Groove (legacy product)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud CX Agent Studio

    Score7.7 out of 10
    N/ACustomer Experience Agent Studio (CX Agent Studio) provides a platform powered by Gemini to rapidly build, evaluate, and deploy personalized conversational agents. It replaces the former Dialogflow (formerly Api.ai) chatbot building tool, designed to give users ways to interact with digital products by building engaging voice and text-based conversational interfaces powered by AI. Dialogflow was acquired by Google in 2019.N/A

    Groove (legacy product)

    Score7.7 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A
    Pricing
    Google Cloud CX Agent StudioGroove (legacy product)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Cloud CX Agent StudioGroove (legacy product)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Cloud CX Agent StudioGroove (legacy product)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    99%
    Would buy again
    679 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    446 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    99%
    Happy with the feature set
    682 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    400 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    99%
    Implementation went as expected
    394 Answers
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    Google Cloud CX Agent StudioGroove (legacy product)
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Cloud CX Agent StudioGroove (legacy product)
    Likelihood to Recommend
    7.0
    (6 ratings)
    5.0
    (706 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.9
    (33 ratings)
    Usability
    8.0
    (6 ratings)
    5.4
    (542 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (5 ratings)
    Support Rating
    8.3
    (5 ratings)
    4.5
    (145 ratings)
    In-Person Training
    -
    (0 ratings)
    4.7
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (13 ratings)
    Configurability
    -
    (0 ratings)
    8.9
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Google Cloud CX Agent StudioGroove (legacy product)
    Likelihood to Recommend
    Google
    Indicated for those who have good knowledge of programming and coding in HTML and JSON, that is, it is not suitable for beginners or users without much technical knowledge. It is suitable for those who want to integrate with various platforms, such as Telegram, Webhat, Facebook Messenger, among others. I also recommend it to anyone who needs to create a chatbot in several languages (it is not automatic translation). Recommended to create new projects in CX environment and not in ES.
    Incentivized
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    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
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    Pros
    Google
    • Great at back-and-forth dialogue with the caller
    • Integration with existing contact center plattforms
    • Using the same flow for voice and chat seamlessly
    • Very customizable
    Incentivized
    Read full review
    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
    Read full review
    Cons
    Google
    • Some of the features are still in beta phase.
    • The languages available are still limited.
    • The advanced features may not be accessible to new users.
    Incentivized
    Read full review
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
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    Usability
    Google
    Users benefit from Dialogflow's best User Interface and seamless User Experience. It's very scalable, and there are a lot of customization options to make it even more so. Dialogflow makes it simple to deploy, manage, and maintain chatbots. Artificial Intelligence algorithms make chatbots interactive, making it easier for users and chatbots to communicate and understand each other. Overall, it's a good option for those with little programming experience who want to learn Natural Language Processing.
    Read full review
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
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    Reliability and Availability
    Google
    No answers on this topic
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
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    Performance
    Google
    No answers on this topic
    Discontinued Products
    Everything is good
    Incentivized
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    Support Rating
    Google
    Dialogflow is a wonderful tool that is helping to design customized chatbots. I personally recommend if you wanna know how it's works give it a try with a free APIs call, you'll love this tool
    Incentivized
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    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Discontinued Products
    Easy to use
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
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    Alternatives Considered
    Google
    There is always use cases for both. We still use the other plattforms but each has its own strengths and weaknesses. We, as a contact center implementation partner always use multiple solutions both for ourselves but also for our customers to meet their needs. In the cases we choose Google Cloud Dialogflow is when we need to be able to handle specific follow-up questions from the customer. And for more complicated issues we also use a combination of this and other 3rd party plattforms. We always meet the need of our customers and as specialist and consultants we give expert advice on how to use all these different solutions in the best way possible.
    Incentivized
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    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
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    Scalability
    Google
    No answers on this topic
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
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    Return on Investment
    Google
    • As a partner to multiple contact center plattforms we have always been able to offer Google Cloud Dialogflow along with them because it integrates well with all.
    • Many businesses want to implement smart ways to have call deflection. Bots that can handle full dialogues with the customer is very intriguing to them because it can fulfill customers requests without using up as many resources
    Incentivized
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    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
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