Google Optimize vs. Mixpanel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Optimize
Score 8.9 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Mixpanel
Score 8.5 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pricing
Google OptimizeMixpanel
Editions & Modules
Google Optimize
Free
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
Google OptimizeMixpanel
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
Features
Google OptimizeMixpanel
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Optimize
7.5
7 Ratings
14% below category average
Mixpanel
-
Ratings
a/b experiment testing8.27 Ratings00 Ratings
Split URL testing10.07 Ratings00 Ratings
Multivariate testing9.87 Ratings00 Ratings
Multi-page/funnel testing10.05 Ratings00 Ratings
Cross-browser testing6.44 Ratings00 Ratings
Mobile app testing2.72 Ratings00 Ratings
Test significance6.06 Ratings00 Ratings
Visual / WYSIWYG editor7.96 Ratings00 Ratings
Advanced code editor7.96 Ratings00 Ratings
Page surveys5.02 Ratings00 Ratings
Visitor recordings10.01 Ratings00 Ratings
Preview mode9.05 Ratings00 Ratings
Test duration calculator9.03 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Experiment workflow and approval8.93 Ratings00 Ratings
Dynamic experiment activation6.92 Ratings00 Ratings
Client-side tests6.03 Ratings00 Ratings
Server-side tests2.62 Ratings00 Ratings
Mutually exclusive tests8.02 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Optimize
9.7
7 Ratings
10% above category average
Mixpanel
-
Ratings
Standard visitor segmentation9.17 Ratings00 Ratings
Behavioral visitor segmentation9.75 Ratings00 Ratings
Traffic allocation control10.06 Ratings00 Ratings
Website personalization10.06 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Optimize
8.7
7 Ratings
2% above category average
Mixpanel
-
Ratings
Heatmap tool2.01 Ratings00 Ratings
Click analytics9.03 Ratings00 Ratings
Scroll maps9.02 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.06 Ratings00 Ratings
Goal tracking9.96 Ratings00 Ratings
Test reporting10.05 Ratings00 Ratings
Results segmentation10.04 Ratings00 Ratings
CSV export9.93 Ratings00 Ratings
Experiments results dashboard9.97 Ratings00 Ratings
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User Ratings
Google OptimizeMixpanel
Likelihood to Recommend
8.0
(9 ratings)
8.2
(49 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(13 ratings)
Usability
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
8.7
(4 ratings)
1.0
(8 ratings)
Online Training
-
(0 ratings)
8.0
(2 ratings)
Implementation Rating
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
Google OptimizeMixpanel
Likelihood to Recommend
Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
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Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
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Pros
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
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Cons
Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
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Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
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Likelihood to Renew
Google
No answers on this topic
Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Usability
Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
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Mixpanel
great, slick and clean interface
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Support Rating
Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
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Online Training
Google
No answers on this topic
Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Implementation Rating
Google
No answers on this topic
Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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Alternatives Considered
Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
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Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the most recommended
  • Heap seemed to be the best OTHER option but didn't take the time to evaluate
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Return on Investment
Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
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Mixpanel
  • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
  • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
  • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
Read full review
ScreenShots

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.