Google Optimize vs. OpenText Core Email Threat Protection

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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I think that Webroot Email Security is good for small-medium sized businesses who are on a budget for email security. They actually have a great encryption system for outbound email, and so if you bundle those together then it puts everything in the same pane of glass and that is nice. Over the last few years this company was purchased by OpenText, and I have seen some improvements because of that, but this product is not innovating like other emails solutions based on new threats that are emerging. I would say if you have a relatively low volume of inbound email, then this solution would suffice.

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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• Makes it easy for those receiving emails to create an account and retrieve the email.
• Peace of mind knowing emails are secure, and can be tracked.
• Monitoring inbound email threats is easy.
• Support has been very quick resolving or explaining support tickets I've created.

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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• The admin interface seems a bit shabby. It's time for a refresher course.
• Being able to modify our own security word without having to contact Zix.
• Users may not enjoy needing to log in to access messages through the secure site.

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It did delivers exactly what is needed, what was promised, is cost effective, and is incredibly easy to use and manage.

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Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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It is much simpler to configure and operate in comparison to other anti-spam applications. Zix's customer usage is comparable to that of other spam filters on the market; but, in terms of convenience of use, Zix comes out on top. Daily delivery of logs is provided, and the user is not required to sign in order for an email to be sent.

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Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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AppRiver's support from our perspective replaces the Microsoft365 Support we typically would have to receive from Microsoft by ticket. Instead, AppRiver supports us by phone, live chat, or email. Being able to get a hold of someone quickly makes a huge difference, especially when an issue is urgent and we can't wait hours or days for a response from Microsoft.

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Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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Cost is competitive, but factoring in Office licensing really made sense for my organization. Cost is lower for more features - I was able to move to Zix and get the top of the line package, moving from a mid-tier product at a competitor. Workflows and process have improved, and the filter is more accurate than our previous filter

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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• Protecting patient information
• Users have to complete an account setup in order to view the encrypted email in a portal. Other platforms just let you open the email without having to setup an account.
• Pretty easy to use if you don't make many customizations to it.

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