Google Sheets vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Sheets
Score 8.6 out of 10
N/A
Google Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.N/A
Looker Studio
Score 8.1 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
Google SheetsLooker Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google SheetsLooker Studio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Google SheetsLooker Studio
Considered Both Products
Google Sheets
Chose Google Sheets
I enjoy the ease of access and sharing information with anyone, google sheets is great for that. You can easily send a link in an email or text message which makes it easier than other programs because you have to purchase separately if their software doesn't come included at …
Looker Studio
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Top Pros
Top Cons
Features
Google SheetsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.4
51 Ratings
13% below category average
Pixel Perfect reports00 Ratings8.235 Ratings
Customizable dashboards00 Ratings9.450 Ratings
Report Formatting Templates00 Ratings4.649 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
6.2
50 Ratings
26% below category average
Drill-down analysis00 Ratings7.442 Ratings
Formatting capabilities00 Ratings8.546 Ratings
Integration with R or other statistical packages00 Ratings2.623 Ratings
Report sharing and collaboration00 Ratings6.150 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.4
50 Ratings
12% below category average
Publish to Web00 Ratings9.444 Ratings
Publish to PDF00 Ratings6.743 Ratings
Report Versioning00 Ratings8.131 Ratings
Report Delivery Scheduling00 Ratings4.234 Ratings
Delivery to Remote Servers00 Ratings8.818 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
9.0
49 Ratings
10% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.549 Ratings
Location Analytics / Geographic Visualization00 Ratings9.646 Ratings
Predictive Analytics00 Ratings8.024 Ratings
Best Alternatives
Google SheetsLooker Studio
Small Businesses
Microsoft Excel
Microsoft Excel
Score 8.9 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Medium-sized Companies
Microsoft Excel
Microsoft Excel
Score 8.9 out of 10
Mathematica
Mathematica
Score 8.2 out of 10
Enterprises
Microsoft Excel
Microsoft Excel
Score 8.9 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google SheetsLooker Studio
Likelihood to Recommend
8.4
(38 ratings)
8.9
(51 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Support Rating
-
(0 ratings)
6.7
(10 ratings)
User Testimonials
Google SheetsLooker Studio
Likelihood to Recommend
Google
Google Sheets is a great tool mostly for people in the finance department such as accountants who have to analyze hundreds of transactions. The software makes it easy to organize data and handle some analysis. Also, when it comes to data presentation, Google Sheets offers some of the best features. However, this is not to sat people outside the finance docket cannot benefit from this software. It is a great tool to have when handling data.
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Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
Google
  • It is a cloud-based platform.
  • You can work in the same file simultaneously with your colleagues.
  • It allows you to share files much faster.
  • It allows you to access your Google Sheet files whenever you like and wherever you like if you have stable internet connection.
  • It has great integration with other Google software.
  • Google Sheets is very user-friendly and very intuitive to use.
Read full review
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
Google
  • Pivot tables are different but could be improved upon; sort, totals, filters
  • When entering negative numbers as the first in a formula you need to remember to "+-100+25" instead of "-100+25"
  • The power of the internet of course makes it easy to find solution, but the help function is not easily available
  • Color coding changes on the cell, but there is not an easy way to click on a cell and use the selected color; like excel
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Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Google
It is easy to use, free of charge for basic functionality, and easy to share with people within or outside your team or company
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Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Google
No answers on this topic
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Support Rating
Google
No answers on this topic
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Google
The major reason I use Google Sheets over Microsoft Excel and Apple Numbers is for its ability to allow multiple users to access and work on the same spreadsheet at once. This is incredibly more efficient and effective than updating and sending copies upon copies of the same Excel or Numbers spreadsheet back and forth as email attachments.
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Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
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Return on Investment
Google
  • We've used it to prepare quick budgets, presentations for funds that have helped raise money
  • It has helped us quickly analyze raw data, collaboratively.
  • it has helped us work more efficiently by making it easier to work from one sheet and not lose track of versions by passing around attached documents
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots