Google Surveys vs. Typeform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Surveys
Score 7.6 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Typeform
Score 8.4 out of 10
N/A
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…
$30
*Per Month
Pricing
Google SurveysTypeform
Editions & Modules
Surveys
10¢
per completed survey
Essentials
$30
*Per Month
Professional
$35
*Per Month
Premium
$59
*Per Month
Offerings
Pricing Offerings
Google SurveysTypeform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*For annual contract.
More Pricing Information
Features
Google SurveysTypeform
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Surveys
7.5
13 Ratings
4% below category average
Typeform
7.8
44 Ratings
0% below category average
Survey templates7.013 Ratings7.442 Ratings
Themes7.811 Ratings8.144 Ratings
Custom logo/branding7.710 Ratings8.142 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Surveys
8.0
13 Ratings
7% below category average
Typeform
8.2
44 Ratings
5% below category average
Changes to live survey7.913 Ratings7.839 Ratings
Question design help7.310 Ratings7.638 Ratings
Multiple question types8.713 Ratings9.344 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Surveys
8.3
12 Ratings
0% below category average
Typeform
9.0
38 Ratings
8% above category average
Survey logic flexibility8.312 Ratings9.038 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Surveys
8.5
13 Ratings
3% above category average
Typeform
8.3
43 Ratings
1% above category average
Response tracking8.613 Ratings8.542 Ratings
Data export8.512 Ratings8.840 Ratings
Standard reports8.911 Ratings9.038 Ratings
Custom reports7.79 Ratings8.025 Ratings
Analytics8.711 Ratings7.036 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Surveys
8.1
13 Ratings
3% below category average
Typeform
3.1
29 Ratings
92% below category average
Access controls8.412 Ratings1.326 Ratings
Compliance7.910 Ratings5.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Surveys
7.9
10 Ratings
2% below category average
Typeform
5.0
22 Ratings
47% below category average
Vendor-offered crowdsourcing8.37 Ratings8.79 Ratings
Respondent restrictions7.59 Ratings1.321 Ratings
Best Alternatives
Google SurveysTypeform
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.8 out of 10
Qualaroo
Qualaroo
Score 6.8 out of 10
Enterprises
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
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User Ratings
Google SurveysTypeform
Likelihood to Recommend
8.8
(13 ratings)
4.9
(44 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
9.0
(13 ratings)
6.7
(8 ratings)
Support Rating
7.5
(12 ratings)
6.0
(7 ratings)
User Testimonials
Google SurveysTypeform
Likelihood to Recommend
Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Typeform
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
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Pros
Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Typeform
  • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
  • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
  • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
  • Visually pleasing designs with use of themes, images and video to match your branding.
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Cons
Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
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Typeform
  • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
  • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
  • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
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Likelihood to Renew
Google
No answers on this topic
Typeform
We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
Read full review
Usability
Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Typeform
The overall usability of Typeform is extremely easy and self explanatory. It was quick and simple to learn how to create surveys with the templates and how to add and customize the type of answers or questions you ask. It is very easy to pull the data from the survey results, where the data is broken down and has nice graphs.
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Support Rating
Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Typeform
Typeform has a great help section that ranges from first steps, making a form, and question types to results and account and profile settings. The tutorials are short and concisely cover what you need to get going within a couple of minutes. I think the community is also a plus, as one can ask questions about more complex outcomes or if one gets stuck with a particularly unique form creation scenario.
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Alternatives Considered
Google
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but the higher costs were not worth the extra money.
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Typeform
When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
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Return on Investment
Google
  • Team members are more apt to respond quickly to a Google Survey request rather than a normal email - makes my job as an admin easier.
  • Easy to check on who hasn't responded - that way I only have to one-on-one follow up with select individuals instead of everyone.
  • You can customize the survey to your team's specific brand, which is especially handy if sent to those outside of our work sphere.
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Typeform
  • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
  • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
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ScreenShots