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Google Universal Analytics (discontinued) vs. Google Voice

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Google Voice

    Score8 out of 10
    N/AGoogle Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.

    $10

    per month

    Pricing
    Google Universal Analytics (discontinued)Google Voice
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Starter
    $10
    per user/per month
    Standard
    $20
    per user/per month
    Premier
    $30
    per user/per month
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Google Voice
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Google Voice
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    95%
    Would buy again
    41 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    98%
    Delivers good value for the price
    41 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    91%
    Happy with the feature set
    39 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    97%
    Implementation went as expected
    35 Answers
    Features
    Google Universal Analytics (discontinued)Google Voice
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Google Voice
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Google Voice
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Google Universal Analytics (discontinued) and Google Voice
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Google Voice
    5.3
    53 Ratings
    40% below category average
    Hosted PBX00 Ratings6.025 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings3.027 Ratings
    User templates00 Ratings1.419 Ratings
    Call reports00 Ratings7.046 Ratings
    Directory of employee names00 Ratings9.027 Ratings
    Call Management
    Comparison of Call Management features of Google Universal Analytics (discontinued) and Google Voice
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Google Voice
    8.4
    67 Ratings
    2% above category average
    Answering rules00 Ratings8.546 Ratings
    Call recording00 Ratings8.152 Ratings
    Call park00 Ratings6.422 Ratings
    Call screening00 Ratings10.060 Ratings
    Message alerts00 Ratings9.065 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Google Universal Analytics (discontinued) and Google Voice
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Google Voice
    7.5
    44 Ratings
    6% below category average
    Video conferencing00 Ratings6.022 Ratings
    Audio conferencing00 Ratings8.039 Ratings
    Video screen sharing00 Ratings8.014 Ratings
    Instant messaging00 Ratings8.027 Ratings
    Mobile apps
    Comparison of Mobile apps features of Google Universal Analytics (discontinued) and Google Voice
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Google Voice
    7.2
    63 Ratings
    9% below category average
    Mobile app for iOS00 Ratings6.945 Ratings
    Mobile app for Android00 Ratings7.451 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Google Voice
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    CallFire
    Score9.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Fuze
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Google Voice
    Likelihood to Recommend
    8.0
    (55 ratings)
    7.5
    (73 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.3
    (7 ratings)
    Usability
    9.0
    (5 ratings)
    8.0
    (11 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.0
    (35 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Google Voice
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Google
    I do think Google Voice works well for organizations that do not have a support team meant to provide regular telephone support, and instead do so on an ad hoc basis. I would not recommend it for high-volume call activities, such as SDR motions.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Google
    • Google Voice has been great for setting up additional phone lines and numbers.
    • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
    • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Google
    • There has not been much innovation since the initial release.
    • It doesn't handle SMS well.
    • It does not natively integrate with CRM without legacy complication
    • It is not supported by Google as it once was
    • Call Recording is non-existent
    • Call-Tree or Virtual Auto-Attendant needs are not available
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Google
    Google Voice has been invaluable for us in our effort to provide exceptional customer service. With Google Voice, we have been able to increase our customer interactions while reducing the wait time to reach a live person on our team. We couldn't be more pleased with the way things have worked out since implementing Google Voice.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Google
    I think it works really well in the arena it operates in, but not so well in areas where an enterprise system would be more appropriate. It's great for quick solutions that just work, but not so much for more complex call management tasks.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Google
    They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Google
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Google
    It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Google
    The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in general, it felt awkward to use it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Google
    Google Voice should be also be use to those who have difficulty in speaking English. So the contract term will need to be a little strict as Google Voice is used in navigations as the part of GPRS navigation is personal. The private data need to be in control much more securely and safely.
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    Professional Services
    Discontinued Products
    No answers on this topic
    Google
    It help to connect with the products that we use as a part. We need to get in touch with our professional world. It is like a tool that helps us to get in touch with everything from A to Z in our professional careers. So we need to be in touch with everything as linearly as the jpb can be done.
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Google
    • Cost for Google Voice is stellar, starting at $10/mo per user.
    • While it doesn't offer a new Audio/Video conferencing solution it does integrate with GSuite so it makes use of Google Calendar and Hangouts/ Google Meet.
    • Gets the employee's to use their company phone numbers more as texting is easy and deployment is simple.
    • The cell phone app is reliable and easy to deploy.
    Incentivized
    Read full review
    ScreenShots