TrustRadius: an HG Insights company

Google Voice vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Voice

    Score8 out of 10
    N/AGoogle Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.

    $10

    per month

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Starter
    $10
    per user/per month
    Standard
    $20
    per user/per month
    Premier
    $30
    per user/per month
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    41 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    41 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    39 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    35 Answers
    No answers on this topic
    Features
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Cloud PBX
    Comparison of Cloud PBX features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    5.3
    53 Ratings
    40% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Hosted PBX6.025 Ratings00 Ratings
    Multi-level Interactive Voice Response (IVR)3.027 Ratings00 Ratings
    User templates1.419 Ratings00 Ratings
    Call reports7.046 Ratings00 Ratings
    Directory of employee names9.027 Ratings00 Ratings
    Call Management
    Comparison of Call Management features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    8.4
    67 Ratings
    2% above category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Answering rules8.546 Ratings00 Ratings
    Call recording8.152 Ratings00 Ratings
    Call park6.422 Ratings00 Ratings
    Call screening10.060 Ratings00 Ratings
    Message alerts9.065 Ratings00 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    7.5
    44 Ratings
    6% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Video conferencing6.022 Ratings00 Ratings
    Audio conferencing8.039 Ratings00 Ratings
    Video screen sharing8.014 Ratings00 Ratings
    Instant messaging8.027 Ratings00 Ratings
    Mobile apps
    Comparison of Mobile apps features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    7.2
    63 Ratings
    9% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Mobile app for iOS6.945 Ratings00 Ratings
    Mobile app for Android7.551 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    10% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Google Voice and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Google Voice
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    CallFire
    Score9.7 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Fuze
    Score8.2 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    7.5
    (73 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    9.3
    (7 ratings)
    8.8
    (38 ratings)
    Usability
    8.0
    (11 ratings)
    8.0
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.6
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.4
    (5 ratings)
    Support Rating
    7.0
    (35 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    9.8
    (6 ratings)
    Contract Terms and Pricing Model
    7.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google VoiceSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    Google
    I do think Google Voice works well for organizations that do not have a support team meant to provide regular telephone support, and instead do so on an ad hoc basis. I would not recommend it for high-volume call activities, such as SDR motions.
    Incentivized
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    Google
    • Google Voice has been great for setting up additional phone lines and numbers.
    • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
    • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
    Incentivized
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    Google
    • There has not been much innovation since the initial release.
    • It doesn't handle SMS well.
    • It does not natively integrate with CRM without legacy complication
    • It is not supported by Google as it once was
    • Call Recording is non-existent
    • Call-Tree or Virtual Auto-Attendant needs are not available
    Incentivized
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    Google Voice has been invaluable for us in our effort to provide exceptional customer service. With Google Voice, we have been able to increase our customer interactions while reducing the wait time to reach a live person on our team. We couldn't be more pleased with the way things have worked out since implementing Google Voice.
    Incentivized
    Read full review
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    Google
    I think it works really well in the arena it operates in, but not so well in areas where an enterprise system would be more appropriate. It's great for quick solutions that just work, but not so much for more complex call management tasks.
    Incentivized
    Read full review
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    Google
    No answers on this topic
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    Google
    They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
    Incentivized
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    Online Training
    Google
    No answers on this topic
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    Google
    It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
    Incentivized
    Read full review
    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    Google
    The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in general, it felt awkward to use it.
    Incentivized
    Read full review
    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Contract Terms and Pricing Model
    Google
    Google Voice should be also be use to those who have difficulty in speaking English. So the contract term will need to be a little strict as Google Voice is used in navigations as the part of GPRS navigation is personal. The private data need to be in control much more securely and safely.
    Read full review
    Discontinued Products
    No answers on this topic
    Professional Services
    Google
    It help to connect with the products that we use as a part. We need to get in touch with our professional world. It is like a tool that helps us to get in touch with everything from A to Z in our professional careers. So we need to be in touch with everything as linearly as the jpb can be done.
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Google
    • Cost for Google Voice is stellar, starting at $10/mo per user.
    • While it doesn't offer a new Audio/Video conferencing solution it does integrate with GSuite so it makes use of Google Calendar and Hangouts/ Google Meet.
    • Gets the employee's to use their company phone numbers more as texting is easy and deployment is simple.
    • The cell phone app is reliable and easy to deploy.
    Incentivized
    Read full review
    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
    Read full review
    ScreenShots