Google Workspace Essentials vs. iContact

Well-suited for: Fast-paced drafting ideas, docs, charts, sheets, etc. Love it for client calls as well. Google Meet runs in a web browser; you don't need to download any special software. Shared Drives are great for sharing information; the ability to add a Google Notebook to them is the icing on the cake. It is less appropriate when Wi-Fi or the internet is spotty, or when you need heavy-duty Excel macro data crunching.

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I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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• Google Docs & Google Slides are essential to our company as we are remote. Multiple people can work on the documents at one time.
• Easy to share and store files in Google Drive.
• Google Calendar is amazing, it integrates seamlessly with other Google products and it's our company's primary calendar tool.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Record option to be there in Google meet
• ability to share documents outside google accounts need to be looked at
• Improvement in conversion to MS office based documents and converting those documents to googles format needs a little work.
• Will be good to have a pdf to word converter and vice versa

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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Now that our department has used G Suite Essentials for close to 2 years, I can't imagine not using it. It has proven to be a very practical tool for sharing files / folders on a shared drive. It also makes it easy to modify and update content. It is user friendly and the interface is simple.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

It is so easy to use, very intuitive and the site looks nice. There is no hint of the old DOS days in the look and functionality. Let's be real, Google Workspace Essentials is attractive and easy on the eyes and even offers a dark mode if you want to rest your eyes a bit or are in a mood for such

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I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

Google Workspace Essentials is more robust than Dropbox with the other features that are available. Google Workspace Essentials is very comparable to Microsoft 365, and we ultimately went with Google because at the time, it was free/priced better than MS, and now we have lots of legacy files already stored on Google servers, so a switch would be too time-consuming. We went with Google Workspace Essentials over OpenOffice because of the email features of using Google.

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I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• Our fundraising and development efforts nearly doubled 2020-2022, largely in part to the organizational tools within Google Workspace Essentials.
• We've opened up the capacity to work more closely with contractors in a more collaborative nature because of GWE's capabilities.
• It was integral to our brand overhaul.

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• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info