Google Workspace vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Workspace
Score 9.0 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Google WorkspaceHubSpot CRM
Editions & Modules
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Google WorkspaceHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google WorkspaceHubSpot CRM
Considered Both Products
Google Workspace
Chose Google Workspace
From the get-go Google Workspace is more polished, which makes sense given they've had a several-year lead on Microsoft in the cloud productivity space. Google's apps and third-party support [are] still miles ahead of Microsoft, this is in part due to the fact Google has run …
Chose Google Workspace
G Suite stacks up very well against alternatives like Office 365 and Office 2016 because of its general ease of use and accessibility. Once things get set up initially, the transition from first use to mastery is short and pays immediate dividends. It goes wherever you are, and …
HubSpot CRM
Chose HubSpot CRM
I found that HubSpot CRM is the go to CRM solution on the market for sales.

I have tried other CRMs which I often found were lacking features meaning you couldn't do half the things you wanted to, or they were on the other end of the spectrum where they were too specialised in …
Chose HubSpot CRM
I found that HubSpot CRM had just as robust of a platform (and on their free plan) than Salesforce did and the user experience on HubSpot CRM was much better. Much more aesthetic and user friendly tool (which for someone like me really matters) and excellent customer support. I …
Chose HubSpot CRM
Zendesk support is really good helpdesk software.

HubSpot CRM is better at tracking interactions with a potential customer.
Chose HubSpot CRM
Years ago, when I decided we needed a CRM software, I started exploring Sales Force but I was overwhelmed by its interface. After stumbling upon HubSpot, my first impression was its interface was more into my liking.
Chose HubSpot CRM
Ease of use
Better compatibility with existing database
Chose HubSpot CRM
Much simpler to use than SF, and the nice thing is that Salesforce is very standardized, while SF is very variable. For getting up to speed, it's very nice to have a consistent understanding of where things are and how they work. I can ask someone to Google issues for HubSpot, …
Chose HubSpot CRM
The simplicity of use, ease of automation, clarity of information, and pursuit of the golden customer record.
Chose HubSpot CRM
HubSpot has a more customisable approach and significantly less errors than the CRMs I've used in the past. To be able to log in, and know that I can get on with my day is a blessing. Knowing you don't have to spend time each day troubleshooting recurring issues is a delight.
Chose HubSpot CRM
I cannot remember which software I have used, but in plumbing and architectural lighting, I have used very old-looking CRM software (90's style). This is much better in the areas of analytics, usability and interfacing, customer support, and technologically current.
Chose HubSpot CRM
Currently starting with service hub after deploying sales starter, marketing starter, and enterprise sales
Features
Google WorkspaceHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.1
1641 Ratings
4% above category average
Customer data management / contact management00 Ratings8.91580 Ratings
Workflow management00 Ratings8.41548 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.61484 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.61597 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings8.31086 Ratings
Interaction tracking00 Ratings8.91543 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
7.9
1101 Ratings
3% above category average
Case management00 Ratings8.41023 Ratings
Call center management00 Ratings7.5881 Ratings
Help desk management00 Ratings8.0942 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.7
1450 Ratings
12% above category average
Lead management00 Ratings8.81370 Ratings
Email marketing00 Ratings8.61381 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.2
1500 Ratings
7% above category average
Task management00 Ratings8.41435 Ratings
Billing and invoicing management00 Ratings7.8753 Ratings
Reporting00 Ratings8.51330 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.2
1467 Ratings
8% above category average
Forecasting00 Ratings8.11156 Ratings
Pipeline visualization00 Ratings8.51394 Ratings
Customizable reports00 Ratings8.21353 Ratings
Customization
Comparison of Customization features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
7.9
1401 Ratings
3% above category average
Custom fields00 Ratings8.51372 Ratings
Custom objects00 Ratings8.41196 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings8.4979 Ratings
Security
Comparison of Security features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
9.0
1360 Ratings
7% above category average
Single sign-on capability00 Ratings9.01220 Ratings
Role-based user permissions00 Ratings9.01297 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
7.8
932 Ratings
5% above category average
Social data00 Ratings7.7914 Ratings
Social engagement00 Ratings8.0902 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.3
1044 Ratings
11% above category average
Marketing automation00 Ratings8.41037 Ratings
Compensation management00 Ratings8.2682 Ratings
Platform
Comparison of Platform features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.2
1233 Ratings
9% above category average
Mobile access00 Ratings8.21233 Ratings
Best Alternatives
Google WorkspaceHubSpot CRM
Small Businesses
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google WorkspaceHubSpot CRM
Likelihood to Recommend
9.4
(116 ratings)
8.2
(1639 ratings)
Likelihood to Renew
10.0
(5 ratings)
9.5
(30 ratings)
Usability
9.5
(7 ratings)
7.9
(1487 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
2.2
(12 ratings)
6.4
(24 ratings)
Implementation Rating
9.1
(1 ratings)
7.7
(9 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Google WorkspaceHubSpot CRM
Likelihood to Recommend
Google
Since our company is structured around Google Workspace at the moment, it is well suited for our entire workflow. I do have concerns though, for when it comes time for our company to have our own intranet built and how well the data migration will be from Google Workspace to that intranet that gets built.
Read full review
HubSpot
Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
Read full review
Pros
Google
  • Google's service integration is seamless. Sharing files and documents with team members and clients couldn't be simpler. We can limit file sharing and access as needed.
  • As expected, Google Workspace integrates perfectly with Android phones allowing for a seamless mobile experience. Integration with iOS is also good.
  • Spam protection is second to none. I cannot remember ever finding a spam message in my inbox!
  • Google has a good reputation for email deliverability making it less likely your outbound mail ends up in someone's spam folder.
  • Google Workspace allows you to host multiple domains and alias domains on your account.
  • There is a robust set of tools to allow routing of mail to different mailboxes.
  • Collaboration is so easy with Workplace. Real time editing of documents is flawless. When chatting with collaborators, I can see their changes as they make them with no delay.
Read full review
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Cons
Google
  • I have several Workspace accounts, and it can be kind of annoying to switch between them. For example, if I click in my work email but my Chrome defaults to my personal Workspace, I have to open the file differently or log in and out of the other account.
  • Meet is my least favorite feature. I find it very subpar to Zoom in both ease and picture resolution. It's harder to tell when you're sharing your screen and you can't see comments if you're presenting.
  • Google My Business can be difficult to navigate. I frequently forget where features are and have to hunt around for them.
Read full review
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Likelihood to Renew
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
Read full review
HubSpot
It's designed to get started quickly. The basic level of features and functions is elementary to use. It's highly adaptable to your organization's needs and how you want to utilize the CRM. It can be easily accessed via the web and mobile, and has been seamlessly integrated into other tools we use outside of Hubspot.
Read full review
Support Rating
Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Google
nothing to say
Read full review
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Google
They are different. Over the years, one has had better support than the other. Google support is good, there have been times Microsoft support was awful, and times when it was significantly better. For me, Outlook is just a drain on resources. Word is that my primary word processor anyway, so I don't feel like I'm losing much. SharePoint seems capable of a lot, and exchange certainly is capable of a lot, but it requires so much configuration, even for a small business, that return on investment seems quicker and easier with Google Workspace. For those who absolutely need a completely Microsoft environment, Office 365 has that, Google Workspace does not. Still, I prefer Google Workspace over Office 365.
Read full review
HubSpot
Comparing all the CRMs, HubSpot has excellent third-party integration tools that can get you integrated with any native app within seconds and let you sync all the data instantly. The deal pipeline is well synchronized to help you prioritize deals and send contracts to win the deal and bring in business. I didn't find this in any other CRMs, and it's a very important factor for any startup to thrive.
Read full review
Return on Investment
Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
Read full review
HubSpot
  • Tough to measure specifically, but time gained by having contacts available at-a-glance
  • Approximately 12% increase in Sales team following up on quotes, leading to a 4-7% increase in positive outcomes from conversations with customers (negotiations whereas they may have been lost previously with no post-quote contact)
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.