Google Workspace vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Workspace
Score 9.0 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Google WorkspaceHubSpot CRM
Editions & Modules
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Google WorkspaceHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google WorkspaceHubSpot CRM
Considered Both Products
Google Workspace
Chose Google Workspace
From the get-go Google Workspace is more polished, which makes sense given they've had a several-year lead on Microsoft in the cloud productivity space. Google's apps and third-party support [are] still miles ahead of Microsoft, this is in part due to the fact Google has run …
Chose Google Workspace
G Suite stacks up very well against alternatives like Office 365 and Office 2016 because of its general ease of use and accessibility. Once things get set up initially, the transition from first use to mastery is short and pays immediate dividends. It goes wherever you are, and …
HubSpot CRM
Chose HubSpot CRM
HubSpot CRM seemed way simpler and cleaner than zoho and Salesforce CRM, which needed more setup and felt bilkier for daily use. Pipedrive was decent for tracking pipelines, HubSpot offered better e-mail logging, task management, and a more seamless workflow overall. I chose …
Chose HubSpot CRM
Velocify only sends automated emails so being able to send custom ones is really nice. Velocifys call and record feature was much better than HubSpot CRM. HubSpot CRM cannot show a different caller ID than the one it calls which velocity can do. It would be nice to have to ring …
Chose HubSpot CRM
I found that HubSpot CRM is the go to CRM solution on the market for sales.

I have tried other CRMs which I often found were lacking features meaning you couldn't do half the things you wanted to, or they were on the other end of the spectrum where they were too specialised in …
Chose HubSpot CRM
I found that HubSpot CRM had just as robust of a platform (and on their free plan) than Salesforce did and the user experience on HubSpot CRM was much better. Much more aesthetic and user friendly tool (which for someone like me really matters) and excellent customer support. I …
Chose HubSpot CRM
Zendesk support is really good helpdesk software.

HubSpot CRM is better at tracking interactions with a potential customer.
Chose HubSpot CRM
Years ago, when I decided we needed a CRM software, I started exploring Sales Force but I was overwhelmed by its interface. After stumbling upon HubSpot, my first impression was its interface was more into my liking.
Chose HubSpot CRM
Ease of use
Better compatibility with existing database
Chose HubSpot CRM
Much simpler to use than SF, and the nice thing is that Salesforce is very standardized, while SF is very variable. For getting up to speed, it's very nice to have a consistent understanding of where things are and how they work. I can ask someone to Google issues for HubSpot, …
Chose HubSpot CRM
The simplicity of use, ease of automation, clarity of information, and pursuit of the golden customer record.
Chose HubSpot CRM
HubSpot has a more customisable approach and significantly less errors than the CRMs I've used in the past. To be able to log in, and know that I can get on with my day is a blessing. Knowing you don't have to spend time each day troubleshooting recurring issues is a delight.
Chose HubSpot CRM
I cannot remember which software I have used, but in plumbing and architectural lighting, I have used very old-looking CRM software (90's style). This is much better in the areas of analytics, usability and interfacing, customer support, and technologically current.
Chose HubSpot CRM
Currently starting with service hub after deploying sales starter, marketing starter, and enterprise sales
Features
Google WorkspaceHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.1
1665 Ratings
3% above category average
Customer data management / contact management00 Ratings8.91603 Ratings
Workflow management00 Ratings8.41572 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.51507 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71621 Ratings
Contract management00 Ratings7.9185 Ratings
Quote & order management00 Ratings8.21104 Ratings
Interaction tracking00 Ratings8.81564 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.1
1120 Ratings
5% above category average
Case management00 Ratings8.41042 Ratings
Call center management00 Ratings7.7896 Ratings
Help desk management00 Ratings8.1956 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.8
1472 Ratings
13% above category average
Lead management00 Ratings8.91390 Ratings
Email marketing00 Ratings8.61402 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.3
1522 Ratings
7% above category average
Task management00 Ratings8.51455 Ratings
Billing and invoicing management00 Ratings8.0767 Ratings
Reporting00 Ratings8.41350 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.3
1491 Ratings
8% above category average
Forecasting00 Ratings8.21177 Ratings
Pipeline visualization00 Ratings8.51418 Ratings
Customizable reports00 Ratings8.21376 Ratings
Customization
Comparison of Customization features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.0
1425 Ratings
4% above category average
Custom fields00 Ratings8.61396 Ratings
Custom objects00 Ratings8.61216 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings8.6996 Ratings
Security
Comparison of Security features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
9.0
1383 Ratings
7% above category average
Single sign-on capability00 Ratings9.01241 Ratings
Role-based user permissions00 Ratings9.01320 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.0
951 Ratings
7% above category average
Social data00 Ratings7.9933 Ratings
Social engagement00 Ratings8.2920 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.3
1065 Ratings
10% above category average
Marketing automation00 Ratings8.61058 Ratings
Compensation management00 Ratings8.0699 Ratings
Platform
Comparison of Platform features of Product A and Product B
Google Workspace
-
Ratings
HubSpot CRM
8.0
1253 Ratings
5% above category average
Mobile access00 Ratings8.01253 Ratings
Best Alternatives
Google WorkspaceHubSpot CRM
Small Businesses
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google WorkspaceHubSpot CRM
Likelihood to Recommend
8.5
(120 ratings)
8.5
(1700 ratings)
Likelihood to Renew
10.0
(5 ratings)
10.0
(31 ratings)
Usability
8.5
(11 ratings)
8.4
(1550 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
2.2
(12 ratings)
5.7
(24 ratings)
Implementation Rating
9.1
(1 ratings)
7.4
(9 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Google WorkspaceHubSpot CRM
Likelihood to Recommend
Google
Google Workspace does offer several different plans that can match well with the stage of your business. As your business grows, the higher plans can provide the better tooling or expanded features/products to scale with your needs. It would probably become very complicated to swap over to, if you are deeply embedded with another competitor. But, it could be a nice platform to consolidate several disconnected systems under one roof.
Read full review
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Pros
Google
  • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
  • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
  • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
Read full review
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Cons
Google
  • Pricing is a little bit higher than other services
  • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
  • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
Read full review
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Likelihood to Renew
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
Read full review
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Usability
Google
Google Workspace is incredibly intuitive and user friendly. It's easy to adopt through simple features, for example the prompts to enable Gemini on each call for note taking is reliable, and helps to stop you forgetting to use the feature. The main reason for a strong rating is the consistency and reliability, whilst there's definitely areas for improvement, for example additional calendar features (sharing), or deeper functionality in sheets. The level that it provides means that anyone adopting it will be able to take full use of features within a day or two. Gmail, calendar and the documentation suite contain all the basic features for a small / medium business to run at a high level day to day, with minimal downtime or learning curves.
Read full review
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Support Rating
Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
Google
nothing to say
Read full review
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Google
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
Read full review
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
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Return on Investment
Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
Read full review
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.