Google Workspace vs. HubSpot Sales Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
HubSpot Sales Hub
Score 8.8 out of 10
N/A
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
$15
per month per seat
Pricing
Google WorkspaceHubSpot Sales Hub
Editions & Modules
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Sales Hub Starter
$15
per month per seat
Sales Hub Professional
$100
per month per seat
Sales Hub Enterprise
$150
per month per seat
Offerings
Pricing Offerings
Google WorkspaceHubSpot Sales Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing.
More Pricing Information
Community Pulse
Google WorkspaceHubSpot Sales Hub
Considered Both Products
Google Workspace
Chose Google Workspace
G Suite stacks up very well against alternatives like Office 365 and Office 2016 because of its general ease of use and accessibility. Once things get set up initially, the transition from first use to mastery is short and pays immediate dividends. It goes wherever you are, and …
HubSpot Sales Hub
Chose HubSpot Sales Hub
To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot.

Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting …
Best Alternatives
Google WorkspaceHubSpot Sales Hub
Small Businesses
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Mixmax
Mixmax
Score 8.8 out of 10
Enterprises
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google WorkspaceHubSpot Sales Hub
Likelihood to Recommend
8.6
(120 ratings)
8.7
(129 ratings)
Likelihood to Renew
10.0
(5 ratings)
8.0
(7 ratings)
Usability
8.5
(11 ratings)
8.0
(12 ratings)
Support Rating
2.2
(12 ratings)
8.3
(5 ratings)
Implementation Rating
9.1
(1 ratings)
9.1
(1 ratings)
User Testimonials
Google WorkspaceHubSpot Sales Hub
Likelihood to Recommend
Google
I find that google workspace covers all the bases that I would need my day to day work solution to offer. Workspace is perfect if you're someone working in sales who regularly sets up and hosts meetings. The meet solution is reliable, the transcription through Gemini is almost always perfect, and the recording function is easy to use. Calendar backs this up well by being simple and easy to use. Although having the ability to share your calendar link for people to book in meetings would elevate this further. You can also never go wrong with Gmail, it is reliable, has strong spam filters and rarely ever goes down. On the flip side, despite Docs, Slides and Sheets covering the basic functionalities that you would need to create a good base level of documents, it does lack some advanced functionalities that other providers offer. Especially in Sheets, I use sheets regularly for importing and exporting data for cold outreach, it works perfectly fine for this, but if you were looking to start creating dashboards etc using sheets as the base for this, it can start to get a bit tricky and limited.
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HubSpot
HubSpot Sales HUB is well suited for teams who want to run a sales team, grow their business, and continue to do so efficiently. The amazing elements of HubSpot Sales HUB is how the UI facilitates the work to begin with. Beyond the features and capabilities, the UI helps make what you and your team want to accomplish easy. The sales teams who have 2-5 people, teams of 20-50, or 500+, the HubSpot Sales HUB will adapt to how you and your organization are structured.
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Pros
Google
  • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
  • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
  • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
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HubSpot
  • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
  • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
  • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
  • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
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Cons
Google
  • Pricing is a little bit higher than other services
  • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
  • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
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HubSpot
  • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
  • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
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Likelihood to Renew
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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HubSpot
Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
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Usability
Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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HubSpot
Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
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Support Rating
Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
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HubSpot
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
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Implementation Rating
Google
nothing to say
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HubSpot
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
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Alternatives Considered
Google
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
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HubSpot
To be honest, there are great features in all of these competitors but they aren't quite as user-friendly or robust compared to Hubspot. Hubspot's Sales hub was able to add more features to it's platform while remaining very user-friendly and easy to use. I found myself getting lost navigating platforms like Zendesk or Salesforce, there is also a much nicer onboarding experience with Hubspot.
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Return on Investment
Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
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HubSpot
  • Lead Response Time:
  • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
  • Company Growth in difficult times:
  • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
  • ROI [return on investment]
  • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
  • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
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ScreenShots