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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Workspace

    Score9.1 out of 10
    N/AGoogle Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.

    $6

    per month per user

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    Google WorkspaceMicrosoft Advertising
    Editions & Modules
    Business Starter
    $6
    per user/per month
    Business Standard
    $12
    per user/per month
    Business Plus
    $18
    per user/per month
    Enterprise
    Contact sales team
    No answers on this topic
    Offerings
    Pricing Offerings
    Google WorkspaceMicrosoft Advertising
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google WorkspaceMicrosoft Advertising
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    58 Answers
    68%
    Would buy again
    21 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    54 Answers
    70%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    57 Answers
    65%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    43 Answers
    59%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    46 Answers
    67%
    Implementation went as expected
    20 Answers
    Features
    Google WorkspaceMicrosoft Advertising
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Workspace and Microsoft Advertising
    Feature
    Google Workspace
    -
    Ratings
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Ad campaign creation00 Ratings8.06 Ratings
    Ad deployment00 Ratings8.36 Ratings
    Display advertising00 Ratings6.46 Ratings
    Ad display and retargeting segmentation00 Ratings6.46 Ratings
    Sequence targeting00 Ratings5.95 Ratings
    Contextual advertising00 Ratings5.56 Ratings
    Social advertising00 Ratings4.95 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Workspace and Microsoft Advertising
    Feature
    Google Workspace
    -
    Ratings
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Ad dashboards00 Ratings6.28 Ratings
    Ad performance reports00 Ratings6.87 Ratings
    Ad conversion tracking00 Ratings7.36 Ratings
    Ad attribution reporting00 Ratings7.06 Ratings
    Ad forecasting and optimization00 Ratings5.85 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Workspace and Microsoft Advertising
    Feature
    Google Workspace
    -
    Ratings
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Ad bidding00 Ratings7.37 Ratings
    Best Alternatives
    Google WorkspaceMicrosoft Advertising
    Small Businesses
    Google Workspace Essentials
    Score9.4 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Apache OpenOffice
    Score9.3 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    Microsoft 365 Business Premium
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google WorkspaceMicrosoft Advertising
    Likelihood to Recommend
    8.3
    (121 ratings)
    7.4
    (70 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    10.0
    (2 ratings)
    Usability
    8.5
    (12 ratings)
    7.9
    (4 ratings)
    Support Rating
    2.2
    (12 ratings)
    9.1
    (11 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Google WorkspaceMicrosoft Advertising
    Likelihood to Recommend
    Google
    Google Workspace does offer several different plans that can match well with the stage of your business. As your business grows, the higher plans can provide the better tooling or expanded features/products to scale with your needs. It would probably become very complicated to swap over to, if you are deeply embedded with another competitor. But, it could be a nice platform to consolidate several disconnected systems under one roof.
    Incentivized
    Read full review
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Pros
    Google
    • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
    • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
    • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
    Incentivized
    Read full review
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Cons
    Google
    • Pricing is a little bit higher than other services
    • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
    • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
    Read full review
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
    Incentivized
    Read full review
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Usability
    Google
    Google Workspace is incredibly intuitive and user friendly. It's easy to adopt through simple features, for example the prompts to enable Gemini on each call for note taking is reliable, and helps to stop you forgetting to use the feature. The main reason for a strong rating is the consistency and reliability, whilst there's definitely areas for improvement, for example additional calendar features (sharing), or deeper functionality in sheets. The level that it provides means that anyone adopting it will be able to take full use of features within a day or two. Gmail, calendar and the documentation suite contain all the basic features for a small / medium business to run at a high level day to day, with minimal downtime or learning curves.
    Incentivized
    Read full review
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
    Read full review
    Support Rating
    Google
    My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
    Incentivized
    Read full review
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
    Read full review
    Implementation Rating
    Google
    nothing to say
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    Google
    There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
    Incentivized
    Read full review
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
    Read full review
    Return on Investment
    Google
    • Zero to no time managing tools allows us to focus on work saving us time and money
    • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
    • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
    Incentivized
    Read full review
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    ScreenShots