Heyflow vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$89
per month
Keap
Score 6.2 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
HeyflowKeap
Editions & Modules
Starter
$89
per month
Growth
$149
per month
Scale
$299
per month
Enterprise
from $1100
per month (billed annually)
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
HeyflowKeap
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual subscription as well as for start ups.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
HeyflowKeap
Considered Both Products
Heyflow
Chose Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard.

Heyflow Vs. Growform = This one is tougher …
Chose Heyflow
In our opinion, Heyflow offers far superior design options and, due to its ease of use, integrates much more effectively into a company. Furthermore, the price-performance ratio is significantly better, and excellent support is integrated, ensuring you always have a contact …
Chose Heyflow
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I …
Chose Heyflow
More design options. Perspective funnel are looking quite the same sometimes
Chose Heyflow
Heyflow just does Flows/Quizzes the best.
Most amount of customization, features and integrations in my eyes.
Chose Heyflow
We liked design capabilities and conditional logic feature most of all.
Chose Heyflow
Heyflow has far wider customization options.
Chose Heyflow
Heyflow offers a more variable and customized user interface. The design elements look more professional.
Chose Heyflow
I like Heyflow better because you have more customization options and can stand out better from other funnels and landing pages. This is particularly well received by our customers.
Chose Heyflow
Much stronger customization ability, ability to align with our brand styles and integrate with tools like Zapier or Google sheets, slack, etc.
Keap
Chose Keap
We didn’t select Keap, the company came with it and everyone new hates it and wants it gone.
Chose Keap
KEAP is far more simple. It’s made for the small business audience and it’s feature set caters well to that. HubSpot seems to be more intricate and have more bells and whistles than most small businesses need. Good news about KEAP, you don’t have to have what you don’t need as …
Chose Keap
Much better ESP over Keap. Intuitive with simplicity in setting up flows, segmentation, etc. Also, we're paying much less than we did for Keap. Overall, way better product.
Chose Keap
When choosing which CRM was right for our business, we looked at ActiveCampaign and Keap, as they are both greeat with automation campaigns. We decided that Keap was a better fit for our business, because Keap has a business phone line and native texting. Being able to accept …
Chose Keap
We went with Pipedirve because it is far easier to use and much cheaper. It also has a lot of useful addons that are reasonably priced.
Chose Keap
Fees in Honeybook are a lot compared to the fees in Keap. You have a better campaign development in Keap. Better landing pages in Keap as well.
Chose Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM …
Chose Keap
Systeme IO is a great software with a much lower cost, but it isn't nearly as robust and it doesn't meet HIPAA standards which are essential to our business.

Go High Level on the other hand is a powerful software that is limited by design and oversimplified. It really just cuts …
Chose Keap
First off the campaign builder has no equal, the price is competitive, and the Keap community is a phenomenal resource to learn new things.
Chose Keap
Keap is much more affordable than HubSpot, and while it perhaps does not provide quite as much detail, you can get all the detail you really need for a small to medium-sized business with Keap. It provides so many more options as a CRM than Constant Contact or MailChimp did …
Chose Keap
Keap, compared to MailChimp, Aweber, and Sendfox, is a complete solution. The latter 3 are primarily for email and don't have the same flexibility by themselves for a campaign or email automation. Keap, compared to Typeform, is similar, but Typeform does form building better. …
Chose Keap
HighLevel has a learning curve as well but it is way easier to get started than keap. It's definitely a Keap competitor and depending on business size, HighLevel can be a better alternative as compared to Keap on both a cost and application standpoint.
Chose Keap
Out of all the products we use I feel like Keap is the most feature-rich and most robust with the most tools out of the gate which allowed us to customize our campaigns more than ever, this also came with added difficulty in using keap which is something most businesses need to …
Chose Keap
Keap is an all-in-one platform for sending bulk emails, managing contacts, tasks management, creating workflows in email marketing, actions-based tasks, creating task reminders, managing tasks with team members, and better reporting with the analytics used in Keap. The landing …
Chose Keap
Outlook is great for those we contact every day for more decisive purposes, but not for marketing and specials we have. It is a more professional look to the market to our consumers and a great way to let our contacts know when we will be attending a trade show or offering new …
Chose Keap
Keap stacks up well against similar software I've used. They are definitely the most user-friendly platform I've encountered, but not at the loss of good functionality. All the processes we need to work on/automate are available to us in Keap, it has been a wonderful growth …
Chose Keap
Not as productive in tracking and creating large lists of emails to have sent out at a single time or for a certain group. I like that Keap continues to give insight into who is responding and who is not, without having to flag every email which was sent out.
Chose Keap
AWeber was too simple, and Salesforce was overkill and too expensive. To be fair, Salesforce is more oriented toward salespeople (which makes sense from the name). AWeber didn't have as robust of an API as Keap.
Chose Keap
I prefer Keap over Mailchimp for email marketing because I found it to be way more user-friendly. I'm not sure if I was just using an older and outdated version of Mailchimp at a prior company but I didn't like the software. All of my email campaigns were just in a list or …
Chose Keap
Keap is a cost-effective, powerful CRM and marketing automation tool for those who have the time and resources to learn all of its intricacies. For any other system, you will be paying for a better user interface, better reporting and visualizations, more intuitive everything, …
Chose Keap
Leadpages still has the best and easiest landing page integration. The landing page interface on Keap is clunky and outdated. Infusionsoft crushes against Active campaign and Mail chimp regarding campaign building, reporting, and emailing as well as making changes down the …
Features
HeyflowKeap
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.5
Ratings
2% below category average
Keap
5.5
Ratings
34% below category average
Automated sales alerts and tasks7.90 Ratings5.00 Ratings
Automated follow-ups7.10 Ratings9.10 Ratings
Lead nurturing automation00 Ratings5.00 Ratings
Lead scoring and grading00 Ratings4.00 Ratings
Data quality management00 Ratings4.50 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.2
Ratings
9% above category average
Keap
-
Ratings
Integrations with advertising platforms8.10 Ratings00 Ratings
Integrations with CRMs7.80 Ratings00 Ratings
Integrations with data storage tools8.20 Ratings00 Ratings
Integrations with lead automation tools8.80 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.6
Ratings
9% below category average
Keap
-
Ratings
KPI analytics7.30 Ratings00 Ratings
Drop-off analytics7.50 Ratings00 Ratings
A/B tests7.90 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
7.9
Ratings
5% below category average
Keap
-
Ratings
Drag & Drop editing8.30 Ratings00 Ratings
Branding customization9.00 Ratings00 Ratings
Different question types7.40 Ratings00 Ratings
Conditional logic paths6.40 Ratings00 Ratings
Embedded calculations6.20 Ratings00 Ratings
Form templates6.70 Ratings00 Ratings
Custom code8.40 Ratings00 Ratings
Web embedding9.20 Ratings00 Ratings
Mobile responsiveness9.30 Ratings00 Ratings
Date picker7.20 Ratings00 Ratings
File upload9.00 Ratings00 Ratings
Dynamic content7.90 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Heyflow
-
Ratings
Keap
7.7
Ratings
7% below category average
Task management00 Ratings8.80 Ratings
Billing and invoicing management00 Ratings7.40 Ratings
Reporting00 Ratings7.10 Ratings
Automated CRM activity logging00 Ratings6.40 Ratings
Sales pipeline management00 Ratings9.10 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Heyflow
-
Ratings
Keap
5.9
Ratings
28% below category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.90 Ratings
Landing pages00 Ratings4.00 Ratings
A/B testing00 Ratings6.40 Ratings
Mobile optimization00 Ratings4.50 Ratings
Email deliverability reporting00 Ratings4.50 Ratings
List management00 Ratings4.50 Ratings
Triggered drip sequences00 Ratings9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Heyflow
-
Ratings
Keap
8.0
Ratings
8% above category average
Calendaring00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Heyflow
-
Ratings
Keap
6.4
Ratings
6% below category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings4.00 Ratings
Custom reports00 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Heyflow
-
Ratings
Keap
5.7
Ratings
34% below category average
API00 Ratings8.00 Ratings
Role-based workflow & approvals00 Ratings4.50 Ratings
Customizability00 Ratings5.00 Ratings
Third-party software integrations00 Ratings7.30 Ratings
Mobile app for sales & marketing automation00 Ratings5.50 Ratings
Best Alternatives
HeyflowKeap
Small Businesses
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 8.9 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
LeadSquared
LeadSquared
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeyflowKeap
Likelihood to Recommend
8.3
(0 ratings)
5.5
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.0
(0 ratings)
Usability
8.2
(0 ratings)
5.4
(0 ratings)
Availability
9.1
(0 ratings)
9.1
(0 ratings)
Performance
9.1
(0 ratings)
9.1
(0 ratings)
Support Rating
9.1
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.6
(0 ratings)
Implementation Rating
9.1
(0 ratings)
8.0
(0 ratings)
Configurability
9.1
(0 ratings)
2.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
9.1
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
6.0
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
1.0
(0 ratings)
User Testimonials
HeyflowKeap
Likelihood to Recommend
Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
Read full review
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















Read full review
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
Intuitive interface: The platform should have a user-friendly interface that guides users through the design process seamlessly. Ease of customization: Users should be able to easily customize their forms, flows, and landing pages to match their branding and requirements. Accessibility: The platform should be accessible to users of all skill levels, from beginners to experienced designers. Speed and efficiency: Users should be able to quickly create and deploy their content without encountering unnecessary delays or complications. Helpful support and resources: Heyflow should provide adequate support and resources, such as tutorials, documentation, and customer service, to assist users in navigating the platform effectively.
Read full review
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
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There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
Read full review
I haven't had any performance issues with Infusionsoft. Every time I use the software everything seems to run quickly and smoothly.
Read full review
Support Rating
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
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Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
No answers on this topic
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application. The training and education is only as good as your willingness to apply it.
Read full review
Online Training
No answers on this topic
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
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If you do this by yourself it will likely take you 6-9 months to get it entirely set up, unless you have a full-time dedicated person handling it. I recommend hiring a prof service company to implement it for you. They should be able to do it all in 90 days or less.
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Alternatives Considered
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
Read full review
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
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You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
Read full review
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder. Users can match their funnel to their brand identity by customizing anything and everything.Screenshot of Heyflow's built-in analytics tab, that includes data needed to optimize funnels showing A/B tests and page dropoffs.Screenshot of the interface to build a personalized funnel experience, segment audience, or create complex routing logic. Keeping track of flow logic can be tricky. The logic map provides a visual overview of the entire funnel to help save time and prevent mistakes.Screenshot of where to connect the funnel with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where to send flow responses to an e-mail inbox, into a spreadsheet or directly into a connected CRM through native integrations with popular tools like HubSpot, HighLevel, Sheets and Slack.

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.