HeyOrca vs. Hootsuite

HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.

Incentivized

Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.

Incentivized

• Provides client friendly view that allows clients to easily see what content will look like on their social platforms.
• Provides a one-stop option for multiple client and platform content to live.
• Great customer service and extremely responsive help center.
• Easy to use and learn interface.

Incentivized

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• We had some issues with the timing of posts and posts not going out when they updated their platform recently.
• Missing out on posting directly to Instagram (we have to use another platform for this).
• Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.

Incentivized

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

We decided today that we were renewing our use

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team

Incentivized

The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

Support is really helpful and always giving their best to assist us.

Incentivized

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a B2B product in my opinion.

Incentivized

Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!

Incentivized

We are only using in marketing and have been able to scale.

Incentivized

• Sustains our clients due to its layout and user-friendliness
• Doesn't really allow for a lot of SEO work in the platform which doesn't help get clients

Incentivized

• I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
• It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.

Incentivized