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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HighLevel

    Score9.3 out of 10
    N/AHighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.

    $97

    per month

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    HighLeveliContact
    Editions & Modules
    Starter
    $97
    per month
    Unlimited
    $297
    per month
    SaaS Pro
    $497
    per month
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    HighLeveliContact
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HighLeveliContact
    Considered Both Products
    HighLevel
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    HighLeveliContact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HighLevel and iContact
    Feature
    HighLevel
    9.4
    6 Ratings
    25% above category average
    iContact
    6.6
    26 Ratings
    20% below category average
    WYSIWYG email editor9.06 Ratings7.024 Ratings
    Dynamic content9.56 Ratings7.021 Ratings
    Ability to test dynamic content9.26 Ratings5.021 Ratings
    Landing pages8.96 Ratings7.014 Ratings
    A/B testing9.56 Ratings5.017 Ratings
    Mobile optimization9.56 Ratings7.021 Ratings
    Email deliverability reporting9.56 Ratings7.025 Ratings
    List management9.56 Ratings8.025 Ratings
    Triggered drip sequences9.86 Ratings6.015 Ratings
    Lead Management
    Comparison of Lead Management features of HighLevel and iContact
    Feature
    HighLevel
    9.7
    6 Ratings
    37% above category average
    iContact
    -
    Ratings
    Lead nurturing automation9.86 Ratings00 Ratings
    Lead scoring and grading9.86 Ratings00 Ratings
    Data quality management9.56 Ratings00 Ratings
    Automated sales alerts and tasks9.76 Ratings00 Ratings
    Lead segmentation and distribution9.84 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HighLevel and iContact
    Feature
    HighLevel
    9.8
    6 Ratings
    27% above category average
    iContact
    -
    Ratings
    Calendaring9.86 Ratings00 Ratings
    Event/webinar marketing9.76 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HighLevel and iContact
    Feature
    HighLevel
    9.4
    6 Ratings
    30% above category average
    iContact
    -
    Ratings
    Social sharing and campaigns9.76 Ratings00 Ratings
    Social profile integration9.16 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HighLevel and iContact
    Feature
    HighLevel
    9.4
    6 Ratings
    30% above category average
    iContact
    8.0
    26 Ratings
    5% above category average
    Dashboards9.86 Ratings8.026 Ratings
    Standard reports9.86 Ratings8.025 Ratings
    Custom reports8.76 Ratings8.015 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HighLevel and iContact
    Feature
    HighLevel
    5.4
    6 Ratings
    2% above category average
    iContact
    -
    Ratings
    API9.56 Ratings00 Ratings
    Role-based workflow & approvals9.56 Ratings00 Ratings
    Customizability8.86 Ratings00 Ratings
    Integration with Salesforce.com1.64 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM1.64 Ratings00 Ratings
    Integration with SugarCRM1.64 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of HighLevel and iContact
    Feature
    HighLevel
    -
    Ratings
    iContact
    7.0
    1 Ratings
    15% below category average
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    HighLeveliContact
    Small Businesses
    Thryv
    Score8.7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.6 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HighLeveliContact
    Likelihood to Recommend
    9.9
    (6 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.4
    (19 ratings)
    Usability
    9.3
    (4 ratings)
    8.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (9 ratings)
    Online Training
    -
    (0 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    HighLeveliContact
    Likelihood to Recommend
    HighLevel
    HighLevel is great for so many types of businesses. Basically most business will be able to find value using HighLevel. It saves a lot of time playing with multiple software. It is more affordable being that everything you need is in the one place. So it allows you to focus on growing your business and not worrying about the technology and outgrowing your current technology setup. Companies from startups to global brands capitalise on HighLevel's features and functionality. The HighLevel community is also very helpful with hundreds of thousands of worldwide users it is easy to find support and help whenever you need it.
    Read full review
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pros
    HighLevel
    • Evolves with the times
    • Incorporate user feedback and requests in feature and product development.
    • Very Customizable
    • Cost-effective
    • Wide ranging features
    Incentivized
    Read full review
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Cons
    HighLevel
    • We encounter bugs from time to time
    • Considering it's all-in-one, individual features are not as powerful as counterparts that specialize in those services
    • Loads slowly at times
    Incentivized
    Read full review
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Likelihood to Renew
    HighLevel
    No answers on this topic
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Usability
    HighLevel
    HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
    Incentivized
    Read full review
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Reliability and Availability
    HighLevel
    No answers on this topic
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Support Rating
    HighLevel
    No answers on this topic
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Online Training
    HighLevel
    No answers on this topic
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Implementation Rating
    HighLevel
    No answers on this topic
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Alternatives Considered
    HighLevel
    HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
    Read full review
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Scalability
    HighLevel
    No answers on this topic
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Return on Investment
    HighLevel
    • HighLevel has helped our business grow over the past two years by giving us a place to manage our client communication.
    Incentivized
    Read full review
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    ScreenShots