What users are saying about
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Top Rated
648 Ratings

Hootsuite

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Top Rated
648 Ratings
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Score 7.8 out of 100
47 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
Sven Kalbitzer | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.4
Matomo Analytics (formerly Piwik)
Boolean keyword searches
Hootsuite
7.5
Matomo Analytics (formerly Piwik)
Filtering out noise/spam
Hootsuite
7.0
Matomo Analytics (formerly Piwik)
Sentiment analysis
Hootsuite
6.9
Matomo Analytics (formerly Piwik)
Broad channel coverage
Hootsuite
8.5
Matomo Analytics (formerly Piwik)

Publishing

Hootsuite
8.3
Matomo Analytics (formerly Piwik)
Content planning and scheduling
Hootsuite
9.2
Matomo Analytics (formerly Piwik)
Audience targeting
Hootsuite
7.8
Matomo Analytics (formerly Piwik)
Content optimization
Hootsuite
7.9
Matomo Analytics (formerly Piwik)
Workflow management
Hootsuite
8.5
Matomo Analytics (formerly Piwik)

Engagement

Hootsuite
8.2
Matomo Analytics (formerly Piwik)
Automated routing and prioritization
Hootsuite
7.9
Matomo Analytics (formerly Piwik)
Customer interaction histories
Hootsuite
8.1
Matomo Analytics (formerly Piwik)
Bulk actions
Hootsuite
8.5
Matomo Analytics (formerly Piwik)

Marketing

Hootsuite
7.0
Matomo Analytics (formerly Piwik)
Lead generation
Hootsuite
7.2
Matomo Analytics (formerly Piwik)
Content marketing
Hootsuite
7.4
Matomo Analytics (formerly Piwik)
Paid media management
Hootsuite
6.6
Matomo Analytics (formerly Piwik)
Campaigns and promotions
Hootsuite
6.9
Matomo Analytics (formerly Piwik)

Channel coverage/integration

Hootsuite
8.6
Matomo Analytics (formerly Piwik)
Twitter
Hootsuite
9.4
Matomo Analytics (formerly Piwik)
Facebook
Hootsuite
9.2
Matomo Analytics (formerly Piwik)
LinkedIn
Hootsuite
8.9
Matomo Analytics (formerly Piwik)
Google+
Hootsuite
8.8
Matomo Analytics (formerly Piwik)
Instagram
Hootsuite
7.9
Matomo Analytics (formerly Piwik)
Pinterest
Hootsuite
8.2
Matomo Analytics (formerly Piwik)
YouTube
Hootsuite
7.6
Matomo Analytics (formerly Piwik)

Reporting/analytics

Hootsuite
7.4
Matomo Analytics (formerly Piwik)
Campaign success analytics
Hootsuite
7.5
Matomo Analytics (formerly Piwik)
Real-time tracking
Hootsuite
7.5
Matomo Analytics (formerly Piwik)
Competitor analysis
Hootsuite
7.2
Matomo Analytics (formerly Piwik)

Account management

Hootsuite
8.3
Matomo Analytics (formerly Piwik)
Role-based user permissions & privileges
Hootsuite
8.6
Matomo Analytics (formerly Piwik)
Mobile access
Hootsuite
8.0
Matomo Analytics (formerly Piwik)

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
Sharon Hurley Hall | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Jeff Wallace | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 7.7
Based on 5 answers
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Alireza Hassani | TrustRadius Reviewer

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling | TrustRadius Reviewer

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
Jean Franco | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Matomo Analytics (formerly Piwik)

  • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
  • It helps in improving the performance and scalability of our web application.
  • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
  • A cost-effective tool, since it is free.
Cristian Bodnarasec | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on one's own servers.

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
Matomo Analytics (formerly Piwik)
8.6

Likelihood to Renew

Hootsuite
8.4
Matomo Analytics (formerly Piwik)
8.7

Usability

Hootsuite
9.1
Matomo Analytics (formerly Piwik)
9.0

Reliability and Availability

Hootsuite
10.0
Matomo Analytics (formerly Piwik)

Performance

Hootsuite
10.0
Matomo Analytics (formerly Piwik)

Support Rating

Hootsuite
7.8
Matomo Analytics (formerly Piwik)
7.7

In-Person Training

Hootsuite
6.0
Matomo Analytics (formerly Piwik)

Online Training

Hootsuite
10.0
Matomo Analytics (formerly Piwik)

Implementation Rating

Hootsuite
10.0
Matomo Analytics (formerly Piwik)
9.0

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