What users are saying about
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Top Rated
1027 Ratings

Hootsuite

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Top Rated
1027 Ratings
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Score 8 out of 100
54 Ratings
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Score 6.8 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    153 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    166 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.4
    74%
    155 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    220 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    319 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.7
    77%
    216 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    257 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    264 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.6
    76%
    182 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.7
    77%
    197 Ratings
    N/A
    0 Ratings

    Bulk actions

    7.9
    79%
    219 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    150 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    226 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    143 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    190 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.5

    Hootsuite

    85%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    291 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    300 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    263 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    135 Ratings
    N/A
    0 Ratings

    YouTube

    7.9
    79%
    126 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    226 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.8
    78%
    232 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.6
    76%
    155 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.4
    84%
    220 Ratings
    N/A
    0 Ratings

    Mobile access

    7.8
    78%
    247 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
    • Hootsuite and Matomo Analytics are tied in 1 area: Usability

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    377 Ratings
    6.5

    Matomo Analytics

    65%
    22 Ratings

    Likelihood to Renew

    8.8

    Hootsuite

    88%
    80 Ratings
    8.7

    Matomo Analytics

    87%
    13 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    9.0

    Matomo Analytics

    90%
    3 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    260 Ratings
    7.3

    Matomo Analytics

    73%
    6 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating

    Matomo Analytics

    N/A
    0 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings
    9.0

    Matomo Analytics

    90%
    2 Ratings

    Configurability

    10.0

    Hootsuite

    100%
    1 Rating

    Matomo Analytics

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    Hootsuite

    91%
    1 Rating

    Matomo Analytics

    N/A
    0 Ratings

    Vendor pre-sale

    10.0

    Hootsuite

    100%
    2 Ratings

    Matomo Analytics

    N/A
    0 Ratings

    Likelihood to Recommend

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Matomo

    Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
    Read full review

    Pros

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Matomo

    • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
    • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
    • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
    • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
    Read full review

    Cons

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Matomo

    • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
    • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
    • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
    Read full review

    Pricing Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$1792
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $179/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    Matomo Analytics

    Starting Price

    $0

    Editions & Modules

    Matomo Analytics editions and modules pricing
    EditionModules
    Free download (open source)01
    Content Optimization Bundle5792
    Growth Bundle11493
    Premium Bundle14994
    Essential95
    Business296
    Enterprise1997
    Free 30 day trial08
    Email Support Subscription20909

    Footnotes

    1. none
    2. per installation
    3. per installation
    4. per installation
    5. number of pageviews (monthly traffic)
    6. number of pageviews (monthly traffic)
    7. your requirements and monthly traffic
    8. limited to 30 days
    9. per installation

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    On-premise Edition is free to download and install on one's own servers.

    Likelihood to Renew

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    Matomo

    At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
    Read full review

    Usability

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    Matomo

    Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
    Read full review

    Reliability and Availability

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    Matomo

    No answers on this topic

    Performance

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    Matomo

    No answers on this topic

    Support Rating

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    Matomo

    The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
    Read full review

    In-Person Training

    Hootsuite

    Very easy to teach and learn
    Read full review

    Matomo

    No answers on this topic

    Online Training

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    Matomo

    No answers on this topic

    Implementation Rating

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    Matomo

    Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
    Read full review

    Alternatives Considered

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    Matomo

    With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
    Read full review

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    Matomo

    No answers on this topic

    Return on Investment

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    Matomo

    • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
    • It helps in improving the performance and scalability of our web application.
    • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
    • A cost-effective tool, since it is free.
    Read full review

    Screenshots

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