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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score8.3 out of 10
    N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $249

    per month per user

    Mention

    Score8 out of 10
    N/AMention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.

    $29

    per month

    Pricing
    HootsuiteMention
    Editions & Modules
    Standard
    $199
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $399
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Solo
    $29.00
    per month
    Starter
    $99.00
    per month
    Company
    Custom
    per month
    Offerings
    Pricing Offerings
    HootsuiteMention
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    HootsuiteMention
    Considered Both Products
    Hootsuite
    Chose Hootsuite
    We are longtime users and find Hootsuite to be the best for easy scheduling and sharing content within organizations.
    Hootsuite offers a great way to easily plan out social campaigns. It's a great way to schedule content and have others look at it for approval as well as share …
    Incentivized
    Mention
    Chose Mention
    Definitely more affordable than Meltwater for the monitoring side of things. The social monitoring also takes what we want from Hootsuite and provides that coverage as we don't need the social sharing/conversation piece of either. So we're very pleased with the tool overall and …
    Incentivized
    Chose Mention
    Mention is an SMB solution and not necessarily made for the enterprise.
    Incentivized
    Chose Mention
    Mention is an all-in-one listening tool. It is designed specifically for that purpose, so you don't fall victim to distractions that other similar products offer.
    Incentivized
    Chose Mention
    We only use Mention as an add-on component to other monitoring services to catch any mention that might have not been seen by the others.
    Incentivized
    Chose Mention
    You can easily miss a notification or an @ response - but you don't miss anything with Mention.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    328 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    283 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    333 Answers
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    280 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    316 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    HootsuiteMention
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Mention
    Feature
    Hootsuite
    7.0
    325 Ratings
    9% below category average
    Mention
    -
    Ratings
    Boolean keyword searches7.1213 Ratings00 Ratings
    Filtering out noise/spam6.4225 Ratings00 Ratings
    Sentiment analysis6.8225 Ratings00 Ratings
    Broad channel coverage7.8299 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Mention
    Feature
    Hootsuite
    8.1
    448 Ratings
    1% below category average
    Mention
    -
    Ratings
    Content planning and scheduling9.0448 Ratings00 Ratings
    Audience targeting7.2305 Ratings00 Ratings
    Content optimization7.7369 Ratings00 Ratings
    Workflow management8.4380 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Mention
    Feature
    Hootsuite
    7.6
    360 Ratings
    7% below category average
    Mention
    -
    Ratings
    Automated routing and prioritization7.5261 Ratings00 Ratings
    Customer interaction histories7.3281 Ratings00 Ratings
    Bulk actions7.8312 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Mention
    Feature
    Hootsuite
    7.0
    339 Ratings
    10% below category average
    Mention
    -
    Ratings
    Lead generation6.6209 Ratings00 Ratings
    Content marketing7.6306 Ratings00 Ratings
    Paid media management6.8207 Ratings00 Ratings
    Campaigns and promotions6.8257 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Mention
    Feature
    Hootsuite
    8.1
    439 Ratings
    3% below category average
    Mention
    -
    Ratings
    Twitter7.7394 Ratings00 Ratings
    Facebook8.6422 Ratings00 Ratings
    LinkedIn8.0370 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram8.6377 Ratings00 Ratings
    Pinterest7.2183 Ratings00 Ratings
    YouTube7.6176 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Mention
    Feature
    Hootsuite
    7.9
    361 Ratings
    2% above category average
    Mention
    -
    Ratings
    Campaign success analytics8.2334 Ratings00 Ratings
    Real-time tracking7.7336 Ratings00 Ratings
    Competitor analysis7.7232 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Mention
    Feature
    Hootsuite
    7.9
    370 Ratings
    0% below category average
    Mention
    -
    Ratings
    Role-based user permissions & privileges8.3318 Ratings00 Ratings
    Mobile access7.5337 Ratings00 Ratings
    Best Alternatives
    HootsuiteMention
    Small Businesses
    Sendible
    Score7.2 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HootsuiteMention
    Likelihood to Recommend
    8.4
    (511 ratings)
    10.0
    (22 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (150 ratings)
    -
    (0 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    9.2
    (3 ratings)
    Support Rating
    7.0
    (263 ratings)
    9.3
    (8 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    9.4
    (3 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)
    User Testimonials
    HootsuiteMention
    Likelihood to Recommend
    Hootsuite
    Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
    Incentivized
    Read full review
    Mention
    I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
    Incentivized
    Read full review
    Pros
    Hootsuite
    • Reporting. We are able to pull accurate and concise data points on our channels.
    • Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
    • Creating content natively in the platform!
    Incentivized
    Read full review
    Mention
    • Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
    • It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
    • You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.
    Incentivized
    Read full review
    Cons
    Hootsuite
    • TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
    • Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
    • Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
    Incentivized
    Read full review
    Mention
    • Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
    • Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
    • Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
    Incentivized
    Read full review
    Likelihood to Renew
    Hootsuite
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Incentivized
    Read full review
    Mention
    No answers on this topic
    Usability
    Hootsuite
    I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
    Incentivized
    Read full review
    Mention
    No answers on this topic
    Reliability and Availability
    Hootsuite
    Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
    Read full review
    Mention
    No answers on this topic
    Performance
    Hootsuite
    HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
    Read full review
    Mention
    Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
    Incentivized
    Read full review
    Support Rating
    Hootsuite
    I can manage all of my accounts on one site! It's absolutely amazing!
    The dashboard is helpful to see how you are doing as well. Still
    getting to understand the analytics and may need to reach out for help
    on this
    Read full review
    Mention
    Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
    Incentivized
    Read full review
    In-Person Training
    Hootsuite
    Very easy to teach and learn
    Read full review
    Mention
    No answers on this topic
    Online Training
    Hootsuite
    The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
    Read full review
    Mention
    No answers on this topic
    Implementation Rating
    Hootsuite
    Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
    Incentivized
    Read full review
    Mention
    No answers on this topic
    Alternatives Considered
    Hootsuite
    Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
    Incentivized
    Read full review
    Mention
    Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
    Incentivized
    Read full review
    Scalability
    Hootsuite
    We are only using in marketing and have been able to scale.
    Incentivized
    Read full review
    Mention
    No answers on this topic
    Return on Investment
    Hootsuite
    • For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
    • The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
    Incentivized
    Read full review
    Mention
    • Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
    • Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
    • The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
    Incentivized
    Read full review
    ScreenShots

    Hootsuite Screenshots

    Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

    Mention Screenshots

    Screenshot of Mention FeedScreenshot of Sentiment AnalysisScreenshot of Insights CenterScreenshot of Custom ReportsScreenshot of Influencers DetectionScreenshot of Influencer Profile