Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$1,188
per year 1 User, 10 Social accounts
Sendible
Score 9.3 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Pricing
HootsuiteSendible
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Offerings
Pricing Offerings
HootsuiteSendible
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
More Pricing Information
Community Pulse
HootsuiteSendible
Considered Both Products
Hootsuite
Chose Hootsuite
Sendible is more professional and used by the agency as it is developed and designed for the agencies, Selecting Hootsuite against Sendible, was because we had very few clients and Hootsuite was cheaper at that time.
Chose Hootsuite
Hootsuite is a bit less busy and easier to use,they also offer a lot of learning resources and tools. I like the simple interface in comparison to others.
Chose Hootsuite
The paid options are cheaper on the other platforms.
Chose Hootsuite
We love saving time by having our content scheduled through Hootsuite, so we do not have to worry about posting every day. Also, we no longer have to search and scroll to find and engage with our target market; they are all right there on our home page on Hootsuite. Plus, when …
Chose Hootsuite
Sprout Social, Shoutlet, Sendible, others. We liked Hootsuite's flat-fee approach, and the fact that it was the most popular and most widely used platform at the time (and probably still is).
Sendible
Chose Sendible
We used a combination of Hootsuite and Sendible. Sendible allowed us to fill holes that Hootsuite could not provide coverage for at the time.
Chose Sendible
Sendible is a step beyond tools such as Buffer and Hootsuite Pro. Sendible is a slightly more professional platform than these, adding features that agencies will benefit from.

Compared to similar products such as Sprout Social, the pricing made a lot more sense with Sendible …
Chose Sendible
Sendible is much more updated, both in aesthetics and function, than Hootsuite is. When I open our content manager, I don't want to immediately feel stressed by the amount of things on the screen. Sendible's UI is wonderfully clean and easy to learn/follow. I feel much more in …
Chose Sendible
We have used Hootsuite since 2013, but their pricing is high and we can't afford that since we are a small team. Then we tried Buffer, but Buffer is limiting the number of social media platforms that you can manage. Buffer doesn't have a lot of functions and their analytics …
Chose Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost.

We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free …
Chose Sendible
Sendible totally knocks the rest of the competition out of the water. I have literally tried every single other scheduling app that out there and this platform is the best to view and keep scheduled posts up with ease. You can read and respond to messages right from the home …
Chose Sendible
I don't think the other listed platforms are "bad" per se. I really wanted/needed a more robust platform that was easy to use and implement and I felt the others fell short in terms of what I needed it for. For instance, I think that Buffer has a great company, and a great …
Chose Sendible
Sendible is in a different world. Hootsuit was terribly poor. It was a bad thought and i came right back to sendible.
Chose Sendible
I've used full marketing automation platforms, which contain this functionality and much more. I've used HootSuite. Sendible is cheap and doesn't work very well. Give it a trial. If it works for you, great! But consider what your social media goals are. Saving yourself time on …
Top Pros
Top Cons
Features
HootsuiteSendible
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.6
261 Ratings
1% below category average
Sendible
8.3
6 Ratings
8% above category average
Boolean keyword searches7.5177 Ratings8.05 Ratings
Filtering out noise/spam7.1185 Ratings8.04 Ratings
Sentiment analysis7.5179 Ratings8.04 Ratings
Broad channel coverage8.3244 Ratings9.16 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.3
367 Ratings
3% above category average
Sendible
9.2
12 Ratings
14% above category average
Content planning and scheduling8.9366 Ratings10.012 Ratings
Audience targeting8.2251 Ratings10.010 Ratings
Content optimization7.8299 Ratings7.010 Ratings
Workflow management8.2308 Ratings10.011 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
294 Ratings
5% below category average
Sendible
7.5
10 Ratings
9% below category average
Automated routing and prioritization7.8212 Ratings6.09 Ratings
Customer interaction histories7.7229 Ratings9.57 Ratings
Bulk actions8.1252 Ratings7.09 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
284 Ratings
6% below category average
Sendible
7.0
9 Ratings
11% below category average
Lead generation6.6170 Ratings9.04 Ratings
Content marketing7.8254 Ratings9.09 Ratings
Paid media management7.6169 Ratings1.01 Ratings
Campaigns and promotions7.9217 Ratings9.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.7
363 Ratings
2% above category average
Sendible
10.0
12 Ratings
15% above category average
Twitter8.9332 Ratings10.010 Ratings
Facebook9.1347 Ratings10.012 Ratings
LinkedIn8.7303 Ratings10.011 Ratings
Google+8.960 Ratings10.08 Ratings
Instagram8.6306 Ratings10.09 Ratings
Pinterest8.3157 Ratings10.04 Ratings
YouTube8.3144 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.8
291 Ratings
1% below category average
Sendible
6.7
10 Ratings
16% below category average
Campaign success analytics7.8267 Ratings8.010 Ratings
Real-time tracking7.9268 Ratings5.08 Ratings
Competitor analysis7.8181 Ratings7.05 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
8.2
303 Ratings
1% above category average
Sendible
9.0
11 Ratings
10% above category average
Role-based user permissions & privileges8.4256 Ratings10.011 Ratings
Mobile access7.9281 Ratings8.09 Ratings
Best Alternatives
HootsuiteSendible
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
HootsuiteSendible
Likelihood to Recommend
8.5
(426 ratings)
10.0
(16 ratings)
Likelihood to Renew
9.2
(89 ratings)
8.0
(4 ratings)
Usability
8.2
(65 ratings)
9.0
(3 ratings)
Availability
9.5
(21 ratings)
-
(0 ratings)
Performance
9.5
(19 ratings)
-
(0 ratings)
Support Rating
7.3
(263 ratings)
9.9
(3 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.1
(39 ratings)
-
(0 ratings)
Configurability
7.1
(3 ratings)
-
(0 ratings)
Ease of integration
8.2
(2 ratings)
-
(0 ratings)
Product Scalability
8.3
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteSendible
Likelihood to Recommend
Hootsuite
I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review
Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
Read full review
Usability
Hootsuite
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review
Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Sendible
No answers on this topic
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Sendible
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Sendible
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Sendible
No answers on this topic
Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Sendible
No answers on this topic
Alternatives Considered
Hootsuite
Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review
Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Sendible
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Sendible
  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer