Hotjar vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.2 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
UserTesting
Score 8.1 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
Pricing
HotjarUserTesting
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
No answers on this topic
Offerings
Pricing Offerings
HotjarUserTesting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
HotjarUserTesting
Considered Both Products
Hotjar
Chose Hotjar
Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
Chose Hotjar
I've also used Sessioncam which is great but it's more of an enterprise tool (and pricing) and it's a bit more difficult to use
UserTesting
Chose UserTesting
Ease of use, features are consolidated in one platform versus the likes of Hotjar for example where it's one-sided in finding frictions on our user experience. Ethnio is another good tool however, there are 2 separate tools I have to use to get the scheduling and the actual …
Chose UserTesting
I wasn't the person who selected Usertesting, but I did use this in previous company so I was aware of their capabilities. I really enjoy how usertesting applies their research methods and have a greater support. The UserZoom was easy to handle but I don't remember how it was …
Chose UserTesting
UserTesting best fills the need for quality feedback on all our existing and concept designs.
Chose UserTesting
We have evaluated other tools including Validately, Loop11, LookBack, UserZoom. Some have more features and capabilities, but UserTesting seems to have the best user panel. It is also hard to switch from a tool, as you lose all the data that lives within the tool. For now we …
Chose UserTesting
We have only run in-person focus groups, these are the only alternatives to UserTesting that I am aware of. And they're not as good, if you're sitting over someone's shoulder watching them, they aren't likely to act as they would on their own.
Top Pros
Top Cons
Best Alternatives
HotjarUserTesting
Small Businesses
Smartlook
Smartlook
Score 8.4 out of 10
Smartlook
Smartlook
Score 8.4 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarUserTesting
Likelihood to Recommend
8.7
(101 ratings)
8.1
(129 ratings)
Likelihood to Renew
5.1
(2 ratings)
7.5
(5 ratings)
Usability
9.7
(6 ratings)
8.4
(117 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.6
(4 ratings)
8.9
(119 ratings)
Implementation Rating
-
(0 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
HotjarUserTesting
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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UserTesting
UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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UserTesting
  • Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
  • Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
  • Setting up demographics. This helps me reach out to users who are similar to our audience.
  • Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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UserTesting
  • The organization of the work spaces/dashboards could use some work.
  • I don't feel as supported as I used to from a customer success perspective. I used to have dedicated, go-to professionals to reach out to about my account who knew my project context, account history, etc. Recently we've been pushed into general support pools, and it doesn't feel like my account gets any personalized attention anymore.
  • I would like to see a more refined experience for collaborators - the test plans I share with them are plain text/hard to read.
  • Would be nice to be able to conduct focus groups using this tool.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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UserTesting
The video review interface is user-friendly and makes it easy to navigate between different test responses. This helps us quickly analyze and understand the feedback we receive from users.
UserTesting's platform is straightforward and intuitive to use when setting up tests. We can easily select the type of test we want to conduct, define our objectives and criteria, and invite participants to take the test.
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Reliability and Availability
Contentsquare
No answers on this topic
UserTesting
Never encountered any problems
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Performance
Contentsquare
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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UserTesting
The support team at UserTesting is super helpful, responsive, and overall respectful and nice. They respond to your chat requests very quickly if you need immediate support within the tool, where time is of the essence. If you need support via email, they are quick and responsive there too. They are also very nice and helpful
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Implementation Rating
Contentsquare
No answers on this topic
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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UserTesting
UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.
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Scalability
Contentsquare
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
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ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.