TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    HubSpot CRMSemrush
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    HubSpot CRMSemrush
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    HubSpot CRMSemrush
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    Hubspot is far superior to our previously used CRM, providing more automation and visibility of individual/company performance. It is also more cost-effective for multiple staff members and provides them with functionality to speed up their processes and complete their tasks …
    Incentivized
    Chose HubSpot CRM
    I feel HubSpot CRM is easier to use versus salesforce, and is much more customizable to fit the needs of the sales steam. I feel zoom engage gives better prospecting, and definitely faster dialing options. I feel vanillas soft click to dial is alot faster then HubSpot. I feel …
    Incentivized
    Chose HubSpot CRM
    Salesforce was extremely cumbersome for me and my previous team to use. Everyone was scared of messing something up so we barely used it unless were told we had to. It was not intuitive at all. ActiveCampaign was great for the marketing team, but not sales-focused enough. For …
    Incentivized
    Semrush
    Chose Semrush
    Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface.
    Incentivized
    Chose Semrush
    I also evaluated a startup called Zeeng, which was a great option but didn't cover English at the time. Semrush was a more complete tool when it comes to manage all of your SEO and Digital presence, and also had a much easier setup/onboarding process than Similarweb, which made …
    Incentivized
    Chose Semrush
    - SERPs is great for keyword research (volume, cost, etc.), but when it came to reporting, I found the tool clunky and hard to use. It was difficult to manage multiple projects and I didn't feel like I was always getting accurate data.
    - HubSpot has great analytics tools, but …
    Incentivized
    Chose Semrush
    I like the fact that SEMRush is more technical than these other products, I’m not necessarily looking for recommendations through AI generation.
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    99%
    Implementation went as expected
    95 Answers
    Features
    HubSpot CRMSemrush
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Semrush
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Semrush
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Semrush
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Semrush
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Semrush
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Semrush
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Semrush
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Semrush
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Semrush
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Semrush
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    SEO
    Comparison of SEO features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of HubSpot CRM and Semrush
    Feature
    HubSpot CRM
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    HubSpot CRMSemrush
    Small Businesses
    Salesflare
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMSemrush
    Likelihood to Recommend
    8.6
    (1771 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    9.1
    (3 ratings)
    Usability
    8.4
    (1619 ratings)
    8.2
    (10 ratings)
    Availability
    8.2
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    6.4
    (1 ratings)
    7.3
    (1 ratings)
    Support Rating
    10.0
    (25 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    7.3
    (1 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot CRMSemrush
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    HubSpot
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.