What users are saying about
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Top Rated
2598 Ratings
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Top Rated
636 Ratings

HubSpot CRM

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Top Rated
2598 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Semrush

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Top Rated
636 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Sales Force Automation

    8.2

    HubSpot CRM

    82%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 9/9 features

    Customer data management / contact management

    9.0
    90%
    818 Ratings
    N/A
    0 Ratings

    Workflow management

    8.5
    85%
    793 Ratings
    N/A
    0 Ratings

    Territory management

    7.4
    74%
    184 Ratings
    N/A
    0 Ratings

    Opportunity management

    8.4
    84%
    763 Ratings
    N/A
    0 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    8.6
    86%
    811 Ratings
    N/A
    0 Ratings

    Contract management

    7.9
    79%
    185 Ratings
    N/A
    0 Ratings

    Quote & order management

    8.1
    81%
    522 Ratings
    N/A
    0 Ratings

    Interaction tracking

    8.7
    87%
    788 Ratings
    N/A
    0 Ratings

    Channel / partner relationship management

    7.4
    74%
    186 Ratings
    N/A
    0 Ratings

    Customer Service & Support

    7.8

    HubSpot CRM

    78%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 3/3 features

    Case management

    8.1
    81%
    503 Ratings
    N/A
    0 Ratings

    Call center management

    7.7
    77%
    441 Ratings
    N/A
    0 Ratings

    Help desk management

    7.7
    77%
    466 Ratings
    N/A
    0 Ratings

    Marketing Automation

    8.8

    HubSpot CRM

    88%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Lead management

    8.7
    87%
    705 Ratings
    N/A
    0 Ratings

    Email marketing

    8.8
    88%
    701 Ratings
    N/A
    0 Ratings

    CRM Project Management

    7.9

    HubSpot CRM

    79%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 3/3 features

    Task management

    8.4
    84%
    732 Ratings
    N/A
    0 Ratings

    Billing and invoicing management

    7.2
    72%
    356 Ratings
    N/A
    0 Ratings

    Reporting

    8.2
    82%
    685 Ratings
    N/A
    0 Ratings

    CRM Reporting & Analytics

    8.2

    HubSpot CRM

    82%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 3/3 features

    Forecasting

    7.7
    77%
    584 Ratings
    N/A
    0 Ratings

    Pipeline visualization

    8.4
    84%
    708 Ratings
    N/A
    0 Ratings

    Customizable reports

    8.3
    83%
    692 Ratings
    N/A
    0 Ratings

    Customization

    7.9

    HubSpot CRM

    79%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 4/4 features

    Custom fields

    8.6
    86%
    716 Ratings
    N/A
    0 Ratings

    Custom objects

    8.5
    85%
    607 Ratings
    N/A
    0 Ratings

    Scripting environment

    6.3
    63%
    133 Ratings
    N/A
    0 Ratings

    API for custom integration

    8.3
    83%
    488 Ratings
    N/A
    0 Ratings

    Security

    8.7

    HubSpot CRM

    87%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Single sign-on capability

    8.7
    87%
    607 Ratings
    N/A
    0 Ratings

    Role-based user permissions

    8.7
    87%
    652 Ratings
    N/A
    0 Ratings

    Social CRM

    8.0

    HubSpot CRM

    80%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Social data

    7.9
    79%
    478 Ratings
    N/A
    0 Ratings

    Social engagement

    8.1
    81%
    474 Ratings
    N/A
    0 Ratings

    Integrations with 3rd-party Software

    8.2

    HubSpot CRM

    82%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Marketing automation

    8.6
    86%
    529 Ratings
    N/A
    0 Ratings

    Compensation management

    7.9
    79%
    329 Ratings
    N/A
    0 Ratings

    Platform

    7.6

    HubSpot CRM

    76%

    Semrush

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 1/1 features

    Mobile access

    7.6
    76%
    616 Ratings
    N/A
    0 Ratings

    SEO

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.3

    Semrush

    83%
    Semrush ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    9.3
    93%
    148 Ratings

    Backlink management

    N/A
    0 Ratings
    8.0
    80%
    141 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    8.8
    88%
    144 Ratings

    Page grader

    N/A
    0 Ratings
    8.1
    81%
    124 Ratings

    Competitive analysis

    N/A
    0 Ratings
    8.9
    89%
    144 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    8.6
    86%
    144 Ratings

    Site recommendations

    N/A
    0 Ratings
    8.1
    81%
    134 Ratings

    Task management

    N/A
    0 Ratings
    7.0
    70%
    89 Ratings

    SEO Channels

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.2

    Semrush

    82%
    Semrush ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    8.0
    80%
    123 Ratings

    Social SEO

    N/A
    0 Ratings
    7.5
    75%
    102 Ratings

    Mobile SEO

    N/A
    0 Ratings
    8.3
    83%
    109 Ratings

    Global SEO

    N/A
    0 Ratings
    8.9
    89%
    109 Ratings

    SEO Platform & Account Management

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.6

    Semrush

    86%
    Semrush ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    8.7
    87%
    111 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    8.4
    84%
    115 Ratings

    Attribute Ratings

    • HubSpot CRM is rated higher in 2 areas: Usability, Implementation Rating
    • Semrush is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating

    Likelihood to Recommend

    8.7

    HubSpot CRM

    87%
    863 Ratings
    9.2

    Semrush

    92%
    148 Ratings

    Likelihood to Renew

    8.8

    HubSpot CRM

    88%
    10 Ratings
    9.1

    Semrush

    91%
    3 Ratings

    Usability

    8.8

    HubSpot CRM

    88%
    765 Ratings
    7.1

    Semrush

    71%
    4 Ratings

    Availability

    HubSpot CRM

    N/A
    0 Ratings
    9.1

    Semrush

    91%
    1 Rating

    Performance

    HubSpot CRM

    N/A
    0 Ratings
    7.3

    Semrush

    73%
    1 Rating

    Support Rating

    8.3

    HubSpot CRM

    83%
    21 Ratings
    9.8

    Semrush

    98%
    30 Ratings

    Implementation Rating

    9.1

    HubSpot CRM

    91%
    10 Ratings
    7.3

    Semrush

    73%
    1 Rating

    Product Scalability

    HubSpot CRM

    N/A
    0 Ratings
    9.1

    Semrush

    91%
    1 Rating

    Likelihood to Recommend

    HubSpot

    It's definitely easier to use than Salesforce. It's especially great for us in the SMB market. In my opinion, it would be nice if we were able to call out to international prospects and text them as well. The SalesMessage plugin doesn't allow for that.
    Read full review

    Semrush

    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Read full review

    Pros

    HubSpot

    • The sales funnel is one of my favorites in the entire industry.
    • Their task managing system truly helps Account Executives be on top of every lead and opportunity without dropping the ball.
    • The data tracking for KPI truly helps our team set goals and improve weekly.
    • The e-mail sequences are top tier as well.
    Read full review

    Semrush

    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review

    Cons

    HubSpot

    • Price Point: Pricey Expense for Company.
    • A lot of new features are being rolled out, but intuitive additions always take 1-3 years to add on. I Recently added rescheduling/cancel to Meetings, but contacts are unable to optionally provide why they canceled/rescheduled.
    Read full review

    Semrush

    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review

    Pricing Details

    HubSpot CRM

    Starting Price

    $0 Per Month [Unlimited Users]

    Editions & Modules

    HubSpot CRM editions and modules pricing
    EditionModules
    Free Forever$01
    CRM Bundle$502

    Footnotes

    1. Per Month [Unlimited Users]
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Semrush

    Starting Price

    $11,995 per month

    Editions & Modules

    Semrush editions and modules pricing
    EditionModules
    Pro119.951
    Guru229.952
    Business449.953

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Likelihood to Renew

    HubSpot

    Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
    Read full review

    Semrush

    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Read full review

    Usability

    HubSpot

    HubSpot functions great and has never had any issues. Support is great and is always ready to help solve any problems or questions you have. We love to create workflows for processes and manage new leads, which makes our life so much easier!
    Read full review

    Semrush

    SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
    Read full review

    Reliability and Availability

    HubSpot

    No answers on this topic

    Semrush

    Semrush available when you need it!
    Read full review

    Performance

    HubSpot

    No answers on this topic

    Semrush

    SemRush performs well with few errors!
    Read full review

    Support Rating

    HubSpot

    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Read full review

    Semrush

    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review

    Implementation Rating

    HubSpot

    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Read full review

    Semrush

    I did it by myself and do not have a comment!
    Read full review

    Alternatives Considered

    HubSpot

    I have to admit that I prefer Salesloft, but I do think HS can be better. SL is very simple and gives me everything I need. However, in the future, I would definitely lean toward HS as it has more capabilities. I just need the integration and onboarding to be more seamless before I commit long-term.
    Read full review

    Semrush

    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Read full review

    Scalability

    HubSpot

    No answers on this topic

    Semrush

    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review

    Return on Investment

    HubSpot

    • HubSpot has allowed us to Sunset our internal CRM which was running at a great time and opportunity cost for our dev team.
    • HubSpot brought our two distinct sales teams together onto common performance & activity metrics.
    • HubSpot reports have replaced our former self-written shareholder sales reports, now being sent.
    Read full review

    Semrush

    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Read full review

    Screenshots

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