Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Semrush
Score 8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
HubSpot CRMSemrush
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
HubSpot CRMSemrush
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
HubSpot CRMSemrush
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Hubspot is far superior to our previously used CRM, providing more automation and visibility of individual/company performance. It is also more cost-effective for multiple staff members and provides them with functionality to speed up their processes and complete their tasks …
Chose HubSpot CRM
I feel HubSpot CRM is easier to use versus salesforce, and is much more customizable to fit the needs of the sales steam. I feel zoom engage gives better prospecting, and definitely faster dialing options. I feel vanillas soft click to dial is alot faster then HubSpot. I feel …
Chose HubSpot CRM
Salesforce was extremely cumbersome for me and my previous team to use. Everyone was scared of messing something up so we barely used it unless were told we had to. It was not intuitive at all. ActiveCampaign was great for the marketing team, but not sales-focused enough. For …
Semrush
Chose Semrush
Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface.
Chose Semrush
I also evaluated a startup called Zeeng, which was a great option but didn't cover English at the time. Semrush was a more complete tool when it comes to manage all of your SEO and Digital presence, and also had a much easier setup/onboarding process than Similarweb, which made …
Chose Semrush
- SERPs is great for keyword research (volume, cost, etc.), but when it came to reporting, I found the tool clunky and hard to use. It was difficult to manage multiple projects and I didn't feel like I was always getting accurate data.
- HubSpot has great analytics tools, but …
Chose Semrush
I like the fact that SEMRush is more technical than these other products, I’m not necessarily looking for recommendations through AI generation.
Top Pros
Top Cons
Features
HubSpot CRMSemrush
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.9
1552 Ratings
3% above category average
Semrush
-
Ratings
Customer data management / contact management8.71499 Ratings00 Ratings
Workflow management8.21465 Ratings00 Ratings
Territory management6.1184 Ratings00 Ratings
Opportunity management8.21402 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.31509 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.21017 Ratings00 Ratings
Interaction tracking8.41454 Ratings00 Ratings
Channel / partner relationship management7.9186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.2
1028 Ratings
4% below category average
Semrush
-
Ratings
Case management7.1957 Ratings00 Ratings
Call center management7.4826 Ratings00 Ratings
Help desk management7.2879 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.3
1369 Ratings
9% above category average
Semrush
-
Ratings
Lead management8.31290 Ratings00 Ratings
Email marketing8.41301 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.4
1418 Ratings
2% below category average
Semrush
-
Ratings
Task management7.91360 Ratings00 Ratings
Billing and invoicing management6.7700 Ratings00 Ratings
Reporting7.61255 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.8
1383 Ratings
3% above category average
Semrush
-
Ratings
Forecasting7.41087 Ratings00 Ratings
Pipeline visualization8.21312 Ratings00 Ratings
Customizable reports7.71274 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.3
1321 Ratings
3% below category average
Semrush
-
Ratings
Custom fields7.91294 Ratings00 Ratings
Custom objects7.61122 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.4914 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.3
1279 Ratings
0% below category average
Semrush
-
Ratings
Single sign-on capability8.31141 Ratings00 Ratings
Role-based user permissions8.41217 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.1
870 Ratings
2% below category average
Semrush
-
Ratings
Social data7.2853 Ratings00 Ratings
Social engagement7.1842 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.5
979 Ratings
5% above category average
Semrush
-
Ratings
Marketing automation7.6972 Ratings00 Ratings
Compensation management7.4635 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.7
1166 Ratings
3% above category average
Semrush
-
Ratings
Mobile access7.71166 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
HubSpot CRM
-
Ratings
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis00 Ratings9.3148 Ratings
Backlink management00 Ratings8.4141 Ratings
SERP ranking tracking00 Ratings8.1144 Ratings
Page grader00 Ratings8.5123 Ratings
Competitive analysis00 Ratings9.1143 Ratings
Site audit / diagnostics00 Ratings9.1144 Ratings
Site recommendations00 Ratings8.2133 Ratings
Task management00 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
HubSpot CRM
-
Ratings
Semrush
7.6
135 Ratings
0% below category average
Local SEO00 Ratings5.4123 Ratings
Social SEO00 Ratings7.7101 Ratings
Mobile SEO00 Ratings8.5108 Ratings
Global SEO00 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
HubSpot CRM
-
Ratings
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support00 Ratings9.0110 Ratings
Integration with web analytics tools00 Ratings8.0114 Ratings
Best Alternatives
HubSpot CRMSemrush
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
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User Ratings
HubSpot CRMSemrush
Likelihood to Recommend
8.4
(1595 ratings)
9.4
(148 ratings)
Likelihood to Renew
9.8
(29 ratings)
9.1
(3 ratings)
Usability
8.2
(1443 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
6.8
(23 ratings)
9.9
(17 ratings)
Implementation Rating
7.9
(8 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
HubSpot CRMSemrush
Likelihood to Recommend
HubSpot
So there was a deal I was not able to find in all pipelines, basically in all deals view. Then I shifted it to a deals stages-wise view. It helped me understand how many deals I have in follow-up stages to keep following up on time. I will not miss any follow-ups, especially the ones that are very important to take. So that's what I like about HubSpot: they have views.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
HubSpot
  • Easy-to-use platform, simple navigation, and data entry that creates a good user experience.
  • Integrations with critical software and platforms across all arms of our business.
  • In-depth analytics that provides clear data on staff and organizational performance (i.e., revenue and sales tracking).
  • Logging of communication to easily refer back to previous emails/calls/etc, including call recording, which is also useful for compliance and training.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
HubSpot
  • There are some limitations on report building. They need to have more options to add to the x/y axis
  • There needs to be a more simple amount of time zones. They don't just have one per time zone currently which doesn't make a ton of sense.
  • It seems to go out a lot. It usually doesn't take long for it to be fixed but still concerning seeing how I need it or else I can't do my job.
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Semrush
Semrush available when you need it!
Read full review
Performance
HubSpot
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
HubSpot
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.