HubSpot CRM vs. Totango

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Totango
Score 7.8 out of 10
N/A
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.N/A
Pricing
HubSpot CRMTotango
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMTotango
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsEach package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
More Pricing Information
Community Pulse
HubSpot CRMTotango
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
We wanted one platform to do both sales and marketing functions and have better data, analytics, and reporting capabilities. We also wanted a robust platform that could integrate with other SaaS products that the business requires to use.
Chose HubSpot CRM
There seems to be more contextual information in HubSpot CRM than any of the other softwares listed, but I think HubSpot CRM lacks in the customer usage area. Maybe this is just something that HubSpot CRM doesn't focus on, though!
Chose HubSpot CRM
HubSpot feels more powerful and has better reporting and analytics. I find HoneyBook and Dubsado more visually appealing and intuitive from a user perspective and better suited to certain types of business. Overall, I think HubSpot is exceptional for our company. I did not …
Totango
Chose Totango
I have not assessed others myself, but I had colleagues that did prior to committing to Totango.
Chose Totango
All systems have positives and negatives but Totango fit immediate needs best
Chose Totango
Totango was the best platform for our needs, particularly the ability to segment and the ease of use versus other products for the day to day work of our CSMs
Chose Totango
I think Totango has features and implementation very similar to top-of-the-line CRMs but is easier to implement. Its incredibly visibly pleasing and out-of-the-box dashboards make it easy to get immediate visibility into your customer landscape. They also have a great customer …
Chose Totango
Not relevant. Do not have experience working with other customer success platforms.
Chose Totango
Totango is CRM centric and we can clearly see how it's built. We use Totango alongside Zendesk for support, but we still link everything to Totango. Hubspot on the other hand is more marketing and campaigns focused and we're able to achieve the same results on Totango. …
Features
HubSpot CRMTotango
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1663 Ratings
3% above category average
Totango
-
Ratings
Customer data management / contact management8.91601 Ratings00 Ratings
Workflow management8.41570 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.51506 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.61619 Ratings00 Ratings
Contract management7.9185 Ratings00 Ratings
Quote & order management8.21103 Ratings00 Ratings
Interaction tracking8.81562 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.1
1118 Ratings
5% above category average
Totango
-
Ratings
Case management8.41040 Ratings00 Ratings
Call center management7.7895 Ratings00 Ratings
Help desk management8.2954 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.8
1470 Ratings
12% above category average
Totango
-
Ratings
Lead management8.91388 Ratings00 Ratings
Email marketing8.61400 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.3
1520 Ratings
8% above category average
Totango
-
Ratings
Task management8.51454 Ratings00 Ratings
Billing and invoicing management8.0766 Ratings00 Ratings
Reporting8.41348 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1489 Ratings
7% above category average
Totango
-
Ratings
Forecasting8.21175 Ratings00 Ratings
Pipeline visualization8.51416 Ratings00 Ratings
Customizable reports8.31374 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1423 Ratings
4% above category average
Totango
-
Ratings
Custom fields8.61394 Ratings00 Ratings
Custom objects8.61215 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration8.6995 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1382 Ratings
7% above category average
Totango
8.5
182 Ratings
3% below category average
Single sign-on capability9.01240 Ratings00 Ratings
Role-based user permissions9.01319 Ratings8.5182 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.0
949 Ratings
6% above category average
Totango
-
Ratings
Social data7.9931 Ratings00 Ratings
Social engagement8.1918 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.3
1063 Ratings
10% above category average
Totango
-
Ratings
Marketing automation8.61056 Ratings00 Ratings
Compensation management8.0697 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1252 Ratings
5% above category average
Totango
-
Ratings
Mobile access8.01252 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot CRM
-
Ratings
Totango
8.5
216 Ratings
2% below category average
API00 Ratings6.9149 Ratings
Integration with Salesforce.com00 Ratings9.4173 Ratings
Integration with Marketo00 Ratings9.035 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
HubSpot CRM
-
Ratings
Totango
8.1
247 Ratings
8% below category average
Product usage00 Ratings8.1243 Ratings
Help desk / support tickets00 Ratings8.2160 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
HubSpot CRM
-
Ratings
Totango
8.1
260 Ratings
6% below category average
NPS surveys00 Ratings9.4124 Ratings
Sponsor tracking00 Ratings6.16 Ratings
Customer profiles00 Ratings7.9251 Ratings
Automated workflow00 Ratings9.1240 Ratings
Internal collaboration00 Ratings7.7226 Ratings
Customer health scoring00 Ratings7.5253 Ratings
Customer segmentation00 Ratings8.7243 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
HubSpot CRM
-
Ratings
Totango
8.3
254 Ratings
2% below category average
Customer health trends00 Ratings8.4243 Ratings
Engagement analytics00 Ratings8.8229 Ratings
Revenue forecasting00 Ratings7.7175 Ratings
Dashboards00 Ratings8.4237 Ratings
Best Alternatives
HubSpot CRMTotango
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
ChurnZero
ChurnZero
Score 8.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.0 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Creatio
Creatio
Score 9.0 out of 10
Gainsight CS
Gainsight CS
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMTotango
Likelihood to Recommend
8.5
(1700 ratings)
9.1
(261 ratings)
Likelihood to Renew
10.0
(31 ratings)
7.3
(8 ratings)
Usability
8.4
(1550 ratings)
8.6
(95 ratings)
Availability
8.2
(1 ratings)
9.9
(3 ratings)
Performance
6.4
(1 ratings)
8.8
(2 ratings)
Support Rating
5.7
(24 ratings)
7.7
(93 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
7.4
(9 ratings)
10.0
(12 ratings)
Configurability
4.5
(1 ratings)
8.2
(4 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
8.0
(8 ratings)
Product Scalability
7.3
(1 ratings)
9.8
(3 ratings)
Vendor post-sale
6.4
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
8.0
(1 ratings)
User Testimonials
HubSpot CRMTotango
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Totango
for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
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Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Totango
  • Enables us to easily send and collect NPS & CSAT scores regularly.
  • Syncs with HubSpot to bring in updated client data and deals automatically.
  • Allows us to manage clients based on health score which is multi-dimensional.
  • I can log touch points directly in Totango from Gmail so easily..
  • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
Read full review
Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Totango
  • Integrations -- in my experience, they constantly break and disconnect.
  • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
  • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
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Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Totango
I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
Read full review
Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
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Totango
It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
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Reliability and Availability
HubSpot
No answers on this topic
Totango
I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
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Performance
HubSpot
No answers on this topic
Totango
At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Totango
I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
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Online Training
HubSpot
No answers on this topic
Totango
Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Totango
Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
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Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Totango
Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
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Scalability
HubSpot
No answers on this topic
Totango
Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
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Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
Totango
  • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
  • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Totango Screenshots

Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub